Sun.Sep 01, 2019

How to Leverage AI in PR for Amazing Results

B2B PR Sense

Artificial intelligence, or AI, is nothing new. If you've been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology -- and how should brands use AI in PR to drive results?

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Can You See Me Now?

Ronn Torossian

Depending on which study you read, 63% to 75% of the world’s population have mobile phones. That’s a range of 4.7 billion people globally! Either way, it’s a massive number that PR and marketing people can’t ignore.

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The Ultimate B2B Social Media Marketing Guide: How to Best Spend Your Advertising Budget

Meltwater - PR

Remember when having a social media marketing budget to spend was an anomaly? The days when B2B advertising predominantly happened on Google and other third-party platforms? Well, Google still remains… Read More >>>. Enterprise Marketing PR & Comms Branding Social Media

Crafting the Perfect Audience Persona

5W PR

Creating an intelligent and effective marketing strategy requires a lot of attention to detail and research. After all, it’s hard to speak to a customer that a brand hardly knows. Chances are, without fully knowing the target demographic, the message a brand is trying to communicate may fall flat. Because of this, creating audience personas is a tried and true method for digital marketers to get in the heads of their target consumer audience.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

September Marketing Tools Round-up

CivicFeed Insights

What are some of the top tools we’re using to manage our marketing and PR? Here’s what we’re most excited about this fall: Canva When you’re constantly running up against deadlines to create new social content, Canva is a great tool to whip up an image quickly. Better yet, their new mobile app even allows you to create video content for your Instagram stories. Zapier Zapier allows you to connect thousands of different apps together.

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