Fri.Mar 30, 2018

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CMOs Regard Measurement as Key to Proving Value

The Proactive Report

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University. One way they’re dealing with this issue is a hiring binge to bring in data- and analytics-savvy personnel.

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Social Media Guide to Posting on Instagram

NewsWhip

We break down the Instagram posting habits of leading brands such as Airbnb, Forever 21, and Starbucks to see how post frequency varies by sector. Instagram is now a booming platform for brands, with over 500 million daily active users and the news that its rolling out its shopping feature to eight new countries. The […]. The post Social Media Guide to Posting on Instagram appeared first on NewsWhip.

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Facebook’s Current Woes Symptomatic of Raging Content Saturation

PRSay

Facebook is an easy target right now. I’m not predicting they won’t recover from the #DeleteFacebook rebellion. I wouldn’t bet against that many super-smart people with such deep resources. But their current struggle is emblematic of a public relations truth that transcends time: There is no channel or platform that will persist as a “silver bullet” long enough for you to make it your career.

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Editor's Letter: PR leaders take action to create equitable cultures

Steve Barrett on PR

A PRWeek survey showed over half of respondents experienced sexual harassment in the workplace - 31% more than six times - but an overwhelming majority didn't report it.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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#FunFactFriday – April

HMA Public Relations

This month's #FunFactFriday is all about April Fools' Day! If you're looking for a little inspiration, look no further as Bre lists some of history's most memorable pranks. The post #FunFactFriday – April appeared first on HMA Public Relations.

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The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. “Siri, find me the top food and wine reporters. ranked in order from the outlet with the largest audience to the smallest. that prefers pitches via e-mail with phone call followup afterward. in the mid-Western U.S. that we’ve never connected with before.”.