The Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. (CMI.) However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

Trends 124

Trends Data-Driven PR Data System 124

PRSay

DECEMBER 27, 2017

With less than a week left to serve as PRSA’s chair, it’s fitting to take a look back at this whirlwind of a year! Like most of us, I’m guessing that you’re grappling with how quickly the time has flown by. My year was nothing short of magical as your #Chaironthego. With more than 42,000 miles traveled and 550,000 steps for PRSA, I was able to meet, engage, present to and enjoy hundreds of members at Chapter, District, Section, PRSSA and industry functions.

Leadership 128

Leadership Government Conference Energy 128

Axia PR

DECEMBER 27, 2017

Don’t shy away from smaller opportunities. We know your company, especially the CEO, wants media results. To get those results, your spokespeople must be available for interviews via email, phone and in person. At Axia Public Relations, we’ve had companies hire us and then be reluctant to participate in interviews with smaller media outlets or with reporters who have smaller roles with bigger outlets.

Interviews 48

Interviews Media Report Company 48

Cision

DECEMBER 27, 2017

Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse shifts in industry demand with the results of our own actions. Still, market share obsession can also afflict us with a kind of tunnel vision. We can become blind to other factors that influence profitability and business longevity. Perhaps more importantly, we can succumb to jealousy, failing to realize that our position as a relatively small player in the marketplace brings with

Marketing 180

Marketing Skype Customer Service Brand 180

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.