ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

As we gear up for whatever public relations challenges we face in the new year, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications. The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality.

Skype 149

Skype Interviews Viral B2B 149

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. Looking back on the 2016 segment gives us a snapshot of thought processes, lessons, and insights from a variety of journalists, VP of Communications, PR professionals, communications directors and more.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Shift Communications

DECEMBER 27, 2016

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectati

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. It was a year of surprises, setbacks, and scandals. Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. Samsung’s product recall gets heated. Samsung’s Galaxy Note 7 showed every sign of being the blockbuster it needed to challenge Apple.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.