5W PR

MARCH 13, 2017

The purpose of your company culture is not entirely about having happy employees ; it’s also about strategy, and happy employees is often a positive by-product. Company culture should be focused on getting the most revenue, not on making sure all the employees love their jobs. Again, happy employees often helps to optimize revenues, but the culture should not be focused on creating happy workers, but instead on building revenue quickly and steadily.

Company 94

Company Employee Strategy Customer Service 94

PR News

MARCH 13, 2017

Rarely do I mess with cookies, except to eat them. But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued. The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog.

Customer Service 84

Customer Service Brand Branding How To 84

Beyond PR

MARCH 13, 2017

Think about your tech habits in a given day. You might wake up, stretch, and check your phone for messages. Then when you get to the office, you’re on your computer…except when you have meetings and you switch to your laptop. Then when you get home, you hop on your tablet for a little downtime. We live in the era of multi-screens. As digital consumers, we choose the device that best fits our needs.

Strategy 80

Strategy Marketing Mobile Financial 80

Mark My Words

MARCH 13, 2017

Search current articles on Facebook and you’ll find pages and pages on its exciting new messaging app. What is clearly a Snap Chat rip-off, the app allows users to share photos and videos that vanish in 24 hours. That this news itself comes little more than a day after a BBC report into the social network’s shambolic response to a investigation into its tepid policing of paedophilic images is surely less than coincidental.

Facebook 60

Facebook Journalism Media Policies 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. According to the Global Communications Report , the industry is expected to reach $20bn by 2020. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present.

SEO 229

SEO Social Media Tools Google 229