Mon.Feb 13, 2017

How to Get Comfortable With Data Even If You Don’t Love Math

PR Expanded

A Guest Post By Kelly Byrd, PR Engineer, AirPR. Public relations is undoubtedly an art, but it is also a science. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals.

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How To Use Google Apps to be More Productive and Awesome

Cision

Recently, Google announced that it is updating its Google Voice App for the first time in five years. I use Google Voice in conjunction with Google Hangouts for calling and texting, and it struck me how integrated into my daily routine this one Google App is (and the update is AWESOME!!!).

Trending Sources

How to Measure the Success of Video Communications

Shift Communications

As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications.

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How to Effectively Use a Social Media Calendar

Beyond PR

In my time helping small businesses with their marketing, I find that the best results come when you’re uber organized. One way to get organized is to have a social media calendar.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Announcing our 2016 Video Awards finalists!

PR Daily

Investing in video production presents unique challenges for any organization. How do you create a video that’s unique, speaks for your organization and plays on current trends?

The making of the new augmented Gruffalo Spotter app – Great for fun with the kids

Norton's Notes

I love this idea, if you are parent like me frantically searching for outdoor activities to keep your kids entertained. You will most definitely know who the Gruffalo is – he has terrible teeth in his terrible jaws etc.

Is your organization embracing millennials?

PR Daily

Millennials are different from any other generation, and soon they'll make up most of the workforce. Employers have to adapt their business operations accordingly.

Sunny?? #SMM Tips and Snapchat Secrets @Pubcon

Social PR Chat

Grab your favorite lenses, filters and start social media snapping. It’s that time of year for #SMM at Pubcon SFIMA Summit 2017 on February 21-22 at the Fort Lauderdale Convention Center.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Department of Education gets slammed for misspelling and typo in tweets

PR Daily

The Department of Education recently learned that it’s important to proofread your tweets. The department—whose new chief, Betsy DeVos, was confirmed last week—took a beating on Twitter after misspelling civil rights activist W.E.B. Du Bois’ name in a tweet.

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The most interesting Super Bowl commercial had nothing to do with selling products

Communications Conversations

Last Sunday, most of us tuned it to watch the Super Bowl. And many of us tuned in more for the commercials and entertainment than for the actual game (who cares about another Patriots championship anyway? YAWN!).

5 steps to crafting a home page that customers love

PR Daily

As Valentine’s Day nears, love is in the air. Dinner reservations are in place, flower shops are making sales, and users everywhere are searching for the perfect home page to capture their hearts. Think of your users in the same way you would your Valentine’s Day date.

The Social PR Virtuoso® Master Course Open for Registration

Waxing UnLyrical

This Saturday, at about 2:45 pm EST, the clouds parted, the angels came out to sing, and all of Ireland finally found out where leprechauns hide their gold.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

AP style tips for the Emmys, Oscars and other awards shows

PR Daily

Tomorrow is Valentine’s Day, but people’s love of awards shows might be waning. Adele shone at the 59th Annual Grammy Awards on Sunday night, grabbing awards for Album of the Year, Record of the Year, Best Pop Vocal Album, Song of the Year and more.

From Generalist to Specialist: Building a PR Career

Flack Me

Category: Flack Me Summary: Chances are good that you gravitated toward a career in PR because you were good at a wide variety of PR-friendly skills – a generalist. You believed your writing, organization, event planning, and personal relationship building would be an asset to the industry, and you were right

More than 355,000 customers affected in Arby’s data breach

PR Daily

The fast food chain that likes to remind its customers that it “[has] the meats” also has a data breach. Cyber Security. journalist Brian Krebs first reported the breach, in which hackers gained credit card information for as many as 355,000 customers.