Wed.Dec 11, 2019

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When the Media Fails to Distinguish Between PR and Advertising

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It might seem like I’m picking on The New York Times, pointing out on Monday that the history of Silicon Valley didn’t start with the launch of Google. Before going further, the vast majority of my posts on The New York Times are positive and even effusive.

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Not All Heroes Wear Capes… Some Wear Hard Hats

Cision

Stuart White, head of media relations at Thames Water, came to CommsCon 2019 to discuss a fatberg found lurking under Whitechapel road.

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Trending Sources

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Ryan Reynolds Aviator Gin’s ad-jacking spoof “rescue” of Peloton ad girl is pure PR genius

Agility PR Solutions

The dysfunctional Peloton ad that that turned into a holiday disaster for the workout bike brand became the focus of some sensational newsjacking (in this case, ad-jacking) last week when Canadian actor and liquor magnate Ryan Reynolds did a brilliant send-up of the troubled woman in the Peloton spot (which you can watch here) by […]. The post Ryan Reynolds Aviator Gin’s ad-jacking spoof “rescue” of Peloton ad girl is pure PR genius appeared first on Agility PR Solutions.

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Media Moves at Bloomberg News & Barron’s, Business Insider Hires Executive Lifestyle Editor

Cision

Matt Peterson joins Barron’s Group, Dana Schuster new at Business Insider, and more.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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3 ways to build up valued relationships with customers

Agility PR Solutions

The key to building a great PR campaign for your business is to create valued and lasting relationships with customers that will allow you to grow your business in the future. However, to build these relations, there are certain steps that you need to take in order to ensure that your business can appeal to […]. The post 3 ways to build up valued relationships with customers appeared first on Agility PR Solutions.

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More Trending

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2019 year in crisis: Boeing’s poor PR leads to sky-high reputation damage

Agility PR Solutions

Boeing’s mishandling of the 737 Max crisis is almost legendary. We can already see future generations of PR students going over the missteps that the company made. In this post, we will analyze what happened, what the company did, and what it could have done better. What happened? Boeing is just over a hundred years […]. The post 2019 year in crisis: Boeing’s poor PR leads to sky-high reputation damage appeared first on Agility PR Solutions.

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Sparking some change with some glitter and pazazz!

Karen Freberg

I don’t like to use the word hate (really such a negative term in my opinion), but in this case, I have to say it. I really hate politics. Okay, it’s not what you are thinking at all. I am not talking about the general politics we are used to seeing when elections come every year or four years. I am talking about the politics you see in the industry.

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How the mobile holiday shopping boom benefits stores

Agility PR Solutions

Twenty-five percent of online shoppers plan to use a smartphone for holiday shopping, and they are more likely than those who use other devices to buy online and pick up in store (BOPUS), according to insights from the newly released 2019 Holiday Purchase Intentions Survey from The NPD Group. Smaller mobile screens have been taking on more […].

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The Difference Between Projects and Operations

Inbound PR

Lots of people confuse projects and operations and oftentimes they consider operations to be an ongoing project. But there's no such thing as an ongoing project. I've had to explain this multiple times and if you work in project management , you'll have to do this a lot too so that you can set expectations on where your work starts and ends. The handover between the project and operations needs to be clarified even before you start with your project so that it's clear who's going to take over an

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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It’s the most wonderful time of the year! A look at some of the best Christmas adverts for 2019

Prohibition

Christmas adverts hitting our screens mark the start of the festive period and it’s always highly anticipated what some of our most-loved brands will do each year for theirs. From a classic red truck, to lovable characters and heartwarming stories – they always put you right in the festive mood! We’ve taken a look at some of the Christmas adverts that have been released for 2019 and have taken social media by storm this festive period.

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SPONSOR ME Anthony Joshua earns £8.3m in endorsements and sponsorship deals, and has solidified his status as king of the brands

Mark My Words

The Sun PR Guru Mark Borkowski believes the 2012 Olympic gold medallist has galvanised his sponsorship deals after going on a downward trajectory following his surprise defeat… Read full article: [link].

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Top publications and articles for November, according to journalists

Muck Rack

Top publications and articles for November, according to journalists

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Six Things I’ve Learned During First Six Months of Working at a Lifestyle PR Agency

Konnect Agency

It seems like just yesterday I was graduating college, and now here I am about six months into my career at Konnect Agency. When I was in school, I knew I wanted to work at a Public Relations Agency in Los Angeles but never knew what it would take to get there. Everything about starting my career seemed terrifying yet exciting at the same time. During these last six months I have learned more than I could have imagined, so here are my top six learnings, so far: Ask questions and don’t be a

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Words that Reflect Your Work Day

HMA Public Relations

Alison is inspired by Dolly Parton's "9 To 5." What song best describes your approach to and at work? Check out what Team HMA had to say! The post Words that Reflect Your Work Day appeared first on HMA Public Relations.

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[Webinar] Data-Driven Strategies for Winning with News Releases

Onclusive

Communications departments have long relied on the news release to disseminate critical and time-sensitive information to their target journalists. But, PR and IR teams have never had the data to inform the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent. Until now.

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Gazelles Learn to Dance with Elephants at InsurTechNY

Flack's Revenge

Panel 2:at InsurTechNY December Meetup. Insurtech startups and insurance carriers: it’s a combo made in heaven. Startups love the budgets, distribution and big brand cred of the major insurance carriers. Plus, they can hone their tech in a real-world environment and maybe even find a nice exit. Carriers crave the startup moxie and tech improvements that insurtechs can bring.