Sun.Feb 14, 2021

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6 telltale signs of a doomed influencer campaign in 2021

Agility PR Solutions

Cast your mind back to the early 2000s. It was an age in which the concept of the social media influencer was taking its first tentative steps into our cultural consciousness, and nobody could reliably foresee the marketing behemoth it would eventually become. Indeed, many brands were fundamentally distrustful of influencers in those early days, […].

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When TV Commercials Wink

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing As a Seinfeld fan, one of my favorite episodes is when George’s eye catches a piece of flying grapefruit, causing him to confuse everyone with his involuntary winking. Such hijinks are funny for a television sitcom, but what happens when commercials use conflicting verbal and visual cues, particularly on TV’s biggest stage?

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6 tips for differentiating your brand by improving customer service

Agility PR Solutions

Whichever industry you are in, businesses face stiff competition from around the globe. With many offering similar products and services at similar prices, one of the best ways to set your company apart from the competition is to offer excellent customer service. These six tips will help you improve your customer service: 1. Utilize automation […].

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Press Moves – Week of February 15

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media New York Times Metro: Johanna Barr (@johannabarr) has joined as Senior Editor for news and planning. New York Times Opinion: Alexandra Sifferlin (@acsifferlin) has been appointed Health and […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.