Agility PR Solutions

JANUARY 30, 2019

Generation Z has been shown to do things a bit differently than its predecessors when it comes to engaging with brands and entrusting influencers. New research from global consulting firm OC&C Strategy Consultants now reveals this group has much higher expectations than previous generations when it comes to style and uniqueness, and is heavily influenced […].

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Study Communications Groups Strategy 113

PRSay

JANUARY 30, 2019

In studying the life cycle of breaking news items through Google search data, Google Trends, Axios and data visualization firm Schema determined that the biggest moments of 2018 — which ranged from the government shutdown to the Thailand cave rescue — maintained the public’s attention for an average of seven days. “Due to its volume, search interest can be a good proxy for the public’s interests,” writes Axios. “Knowing which events persist in public memory and which ones

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Google Government Study Data 89

Agility PR Solutions

JANUARY 30, 2019

2018 was an unmatched year for the tech industry, with several sectors including artificial intelligence, big data and analytics garnering increased investment and innovation. With 90 percent of enterprises already investing in AI technologies, the steady momentum shows immense opportunities for growth—for both technology providers as well as the customers they serve.

Big Data 101

Big Data Analytics Data Enterprise 101

PR in High Definition

JANUARY 30, 2019

The European Union is in the process of finalising new copyright rules which could see Google pull its News service in Europe. The details have yet to be finalised but currently Article 11 would require aggregators like Google to pay when an article ‘snippet’ is featured. You’d think that there are ways around this for Google, but going by past behaviour, this could mean the death of Google News in Europe.

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Google Newspapers Financial Web 84

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JANUARY 30, 2019

Among the throngs of people who will be descending on Atlanta for Super Bowl weekend, some will be here for business—not to party. I’m looking at you, public relations and marketing executives (and their lackeys, too). Of course, preparation for the “big game”—the nomenclature of choice for every company that isn’t technically a Super Bowl […].

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Course Company Publicity Marketing 77

Agility PR Solutions

JANUARY 30, 2019

There are many different corporate events that businesses have a vested interest in either attending or hosting. Perhaps you want to set your company as an industry leader, or you want to hold a series of talks and reception to build up your reputation in the industry. Or perhaps you are attending a trade show, […]. The post 4 event branding ideas to get on your prospects’ radar appeared first on Agility PR Solutions.

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Trade Shows Brand Branding Reputation 66

Critical Mention

JANUARY 30, 2019

Uncertainty in the Earned Media and Media Monitoring Landscape: What It Means For You. If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond.

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Media Marketing Analytics Television 60

Prohibition

JANUARY 30, 2019

Popular media representations often paint an oversimplified picture of what a career in PR entails. Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. However, this progressive and ever-changing industry in fact offers attractive, exciting and diverse roles, proving a career in PR is so much more than squirrelling over keyboards creating press

Pitching 54

Pitching Media Film Enterprise 54

HMA Public Relations

JANUARY 30, 2019

This week marks the 2019 Waste Management Phoenix Open presented by the Ak-Chin Indian Community (WM Phoenix Open). In celebration of “The Greenest Show on Grass,” […]. The post The Business of Birdies appeared first on HMA Public Relations.

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Community Publicity 49

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Communications

Prohibition

JANUARY 30, 2019

Popular media representations often paint an oversimplified picture of what a career in PR entails. Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. However, this progressive and ever-changing industry in fact offers attractive, exciting and diverse roles, proving a career in PR is so much more than squirrelling over keyboards creating press

Pitching 48

Pitching Media Film Enterprise 48

Flack's Revenge

JANUARY 30, 2019

If you’re a news and politics junkie like me, it’s been a head-spinning couple of weeks. First, a Buzzfeed article claimed that Donald Trump asked Michael Cohen to lie to Congress. Other media swarmed around the story, feeding 24 hours of breathless coverage before Team Mueller issued a rare public statement , claiming the facts did not support the BuzzFeed account.

Media 120

Media Journalism Viral Twitter 120