Wed.Jan 30, 2019

Social media dos and don’ts for 2019

PR Daily

Whether you are looking to expand your social media efforts or just keep up with the competition, there are some rules you must follow. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in 2019? Observe these dos and don’ts. The dos: 1.

Welcome to the Self-correcting Media Maelstrom

Flack's Revenge

If you’re a news and politics junkie like me, it’s been a head-spinning couple of weeks. First, a Buzzfeed article claimed that Donald Trump asked Michael Cohen to lie to Congress.

Media 156

Take heart, writers. Artificial intelligence lacks a vital storytelling component: empathy

PR Daily

Software can string words together, but it can’t draw people together with a tug at the heartstrings. AI and machine learning can, however, help with all that tedious research.

What does the future hold for AI, Big Data and analytics?

Agility PR Solutions

2018 was an unmatched year for the tech industry, with several sectors including artificial intelligence, big data and analytics garnering increased investment and innovation.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

6 ways to maximize the impact of your social media videos

PR Daily

A video shared on Facebook and Instagram has different requirements than a YouTube video or other internet offering. Here are some basic rules for mastering video for the small screen. This article originally appeared on PR Daily in January of 2018.

More Trending

Report: For detailed reviews, turn to YouTube ‘micro-influencers’

PR Daily

Many of the platform’s creators publish videos showcasing a line or collection of products they purchased, while others open and review one item. Which can benefit your organization?

Could Google News disappear in Europe?

PR in High Definition

The European Union is in the process of finalising new copyright rules which could see Google pull its News service in Europe. The details have yet to be finalised but currently Article 11 would require aggregators like Google to pay when an article ‘snippet’ is featured.

Polar vortex keeps crisis communicators busy across the Midwest

PR Daily

As officials warn of the coldest temperatures in a generation, many are working to educate people about the dangers of the deep freeze and to share updates to protect readers. Temperatures in Chicago could be colder than the surface of Mars.

New study reveals Gen Z’s true influencers—and the implications for communicators

Agility PR Solutions

Generation Z has been shown to do things a bit differently than its predecessors when it comes to engaging with brands and entrusting influencers. New research from global consulting firm OC&C Strategy Consultants now reveals this group has much higher expectations than previous generations when it comes to style and uniqueness, and is heavily influenced […].

Study 94

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Does the embargo have a place in modern PR?

PR Daily

You might think an embargo makes your release or pitch look important and timely, but in reality it can irk your reader and doom your pitch. Does the press embargo still serve a purpose for today’s PR pros?

How to Choose a Media Monitoring Service

Critical Mention

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. Every solution has its own unique value proposition and feature set, and wading through the vetting process is often complicated.

4 event branding ideas to get on your prospects’ radar

Agility PR Solutions

There are many different corporate events that businesses have a vested interest in either attending or hosting. Perhaps you want to set your company as an industry leader, or you want to hold a series of talks and reception to build up your reputation in the industry.

Unpacking the Lifespan of 2018’s Breaking News Cycles

PRSay

In studying the life cycle of breaking news items through Google search data, Google Trends, Axios and data visualization firm Schema determined that the biggest moments of 2018 — which ranged from the government shutdown to the Thailand cave rescue — maintained the public’s attention for an average of seven days. “Due to its volume, search interest can be a good proxy for the public’s interests,” writes Axios.

Starting a career in PR, why it’s so much more than press releases and media pitching

Prohibition

Popular media representations often paint an oversimplified picture of what a career in PR entails.

The Business of Birdies

HMA Public Relations

This week marks the 2019 Waste Management Phoenix Open presented by the Ak-Chin Indian Community (WM Phoenix Open). In celebration of “The Greenest Show on Grass,” […]. The post The Business of Birdies appeared first on HMA Public Relations. PR and HMA PR

Starting a career in PR, why it’s so much more than press releases and media pitching

Prohibition

Popular media representations often paint an oversimplified picture of what a career in PR entails.

Uncertainty in the Media Monitoring and Earned Media Market: What It Means For You

Critical Mention

Uncertainty in the Earned Media and Media Monitoring Landscape: What It Means For You. If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond.

Radio 60

3 Ways to Focus Your Media Pitch

Flack Me

Category: Flack Me Summary: If you want your PR efforts to be effective, you must approach media relations as an ongoing process