Tue.May 31, 2022

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Utilizing SEO and Social Media to Convert

Ronn Torossian

The best way that companies can get their target audiences to convert and make purchases is by focusing on the right social media and SEO strategies. These types of strategies can help companies increase their organic website traffic and search engine visibility, as well as their social media reach. Social Media According to studies, over […].

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2022 PROI Global Summit in Dubrovnik

ImPRessions - Crenshaw Communications

Our CEO Dorothy Crenshaw is representing Crenshaw Comm at the PROI Global Summit in Dubrovnik this week. PROI is the largest and most established international network of independent PR firms. The Dubrovnik meeting kicked off with a motivational presentation from the very dynamic Valorie Burton of the Coaching and Positive Psychology Institute. Valorie was followed by our new Ukraine partner Kristina Nikolayeva, founder of Be It Agency in Kiev.

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The Best PR Reporting Tools Available To You Right Now


It’s the end of the month and time to prepare a PR & media clipping report for every single client. Although this is a task you do repeatedly, it seems to creep up on you every month. You’re right: PR monitoring and evaluation can take almost as much work as doing media relations. Of course, […]. The post The Best PR Reporting Tools Available To You Right Now appeared first on Prowly Magazine.

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3 insights for end of marketing funnel strategies

Agility PR Solutions

At the end of a marketing funnel, companies are always focused on making conversions. During the end of the final stages, companies need to get their potential customers to take the desired action. That action can be anything from subscribing to an email newsletter, signing up for a free trial, or even making a purchase. […]. The post 3 insights for end of marketing funnel strategies appeared first on Agility PR Solutions.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Improving the Website Experience for Customers


According to research, if a website doesn’t load fast enough, most people are going to be clicking away from that website. No company wants to lose out on conversions and sales over something as simple as the website loading speed, especially if that business provides its customers with plenty of great solutions. That’s why companies need to improve the overall website experience for their customers, so they can generate more conversions and grow.

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Are You Looking for Content Ideas?

HMA Public Relations

Running out of content for your social media? Justin Liggin is here to help as he shares post ideas to spice up your feed like polls, tutorials and more.

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Business Crisis Management: Why Press Releases Are Important

PR Fuel

Almost 70-percent of businesses recently surveyed experienced a crisis in the past five years. Negative information about your business can travel quickly, and crisis management is critical. How you handle a business crisis reveals your character and skill at handling a catastrophe. A press release can help you battle negative publicity. When you write a press release, it gives necessary information and allows you to control the narrative.

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A virtual playground: How can VR tools benefit your comms efforts?

PR in High Definition

Imagine entering your workplace in a 3D world and heading into a meeting room where you greet your virtual colleagues. It feels like you are together, but in fact, you are at home wearing a VR headset as indeed they are, and perhaps on the other side of the world. We might not be too far off from this scenario. The increased adoption of VR and augmented reality (AR) are evolving both work and play.

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Coffee with a Journalist: Alcynna Lloyd, Insider


Joining us this week on the podcast is Alcynna Lloyd , an economy reporter at Insider. Alcynna writes stories on the economy pertaining to housing and real estate. Prior to joining Business Insider, she was the Digital Media Manager at HousingWire. During the episode, Alcynna shares the types of pitches that grab her attention, her requirements for an embargo, how economists are landing in her inbox, and more.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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April showers bring May flowers in the form of exciting tech innovation

PR in High Definition

May has been a month of innovation and continued regulatory shifts in the tech sector. It can be difficult to keep up with the endless waves of change ( Elon Musk’s continual indecision over purchasing Twitter spring to mind for anyone?), but the Firefly team always havs our finger on the pulse. Here’s our lowdown on what you might have missed. Artificial intelligence reaches new heights.

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Landis Communications‘ Advice for New PR and Communications Graduates

Landis PR

By Landis Staff. Spring is here, which means it is graduation time for many college students. We at Landis would like to welcome our new peers in communications, journalism and public relations. To ease your transition from academia, we asked our team what advice they would give those now entering the professional public relations market. Sean Dowdall, President – Finance and International Business Major.

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What can ‘The Rise and Fall of Abercrombie & Fitch’ teach us about managing reputations?

PR in High Definition

As revealed in Netflix’s new documentary , ‘White Hot: The Rise and Fall of Abercrombie and Fitch’ , today’s company is very different from the brand of the 1990s and early 2000s. For more than a decade, Abercrombie and Fitch have been in the process of rebuilding its reputation; this reveals some interesting lessons that we can take away as PR and comms professionals.