ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. That was then. As the pandemic hit the U.S., I recall the first big event to cancel was South By South West (SXSW). Soon, the event dominoes toppled in a quick series of cancellations and postponements, with most moving their meetings to the fall.

Conference 299

Conference B2B Meeting Fashion 299

Agility PR Solutions

JANUARY 26, 2021

2020 was a year of radical change for nearly every industry—to put it kindly. The COVID-19 pandemic shifted how we all live and work seemingly overnight. Mandated closures, concerns over the virus, and other factors led to an increase in ecommerce adoption, a rise in the use of technology to stay connected, and nearly brought […]. The post 6 trends that will impact the PR profession in 2021 appeared first on Agility PR Solutions.

Trends 173

Trends Technology Industry Analysis 173

PRSay

JANUARY 26, 2021

The concept of crisis communications can elicit images of Olivia Pope on the ABC series “ Scandal ” rattling off a monologue to a slew of reporters. While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. The violence in our nation’s Capitol on Jan. 6 further illustrates the importance of strategic communication planning in an effort to manage challenging, scary and sometimes unthinkable situations.

Crisis Communications 147

Crisis Communications Crisis Communications Leadership 147

Agility PR Solutions

JANUARY 26, 2021

It’s been a glaring problem in the PR industry for some time now—women make up a significant majority of personnel in PR, but leadership positions and opportunities for advancement are decidedly hard to come by. A newly published book, PR Women with Influence: Breaking Through the Ethical and Leadership Challenges, explores how women in PR […].

Leadership 172

Leadership Trends Publicity Ethics 172

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JANUARY 26, 2021

Shaun Wooller moves to Daily Mail as Health Correspondent; Jessica Murray is now Midlands Correspondent at The Guardian; PinkNews announces updates.

Media 120

Media Blogging 120

PR in High Definition

JANUARY 26, 2021

We’re all living restricted lives. Some people have made it harder for themselves with extra self-imposed restrictions like ‘dry’ January or dieting. For all these reasons and more, January is a tough month with cold days and long, dark nights. Thankfully, it’s interspersed with a few sunny spells. There is nothing more uplifting for the soul than being wrapped up warm and enjoying a brisk walk in the winter sunshine and seeing nature at work.

Energy 116

Energy Creativity Technology Marketing 116

Sword and the Script

JANUARY 26, 2021

Respond to reviews with diplomacy; while you may not change the reviewer’s mind, it will have an impact on other customers that read it. A friend of mine with a small business was worried about a negative review. He’s a hard worker, cares about his customers, and usually gets good reviews. This particular one wasn’t. Though my friend had tried to resolve the issue, he felt the reviewer was being unreasonable and the review unwarranted.

Survey 106

Survey Small Business Software Data 106

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Like the proverb, voice helps a brand stand out in a crowded field by giving it a distinct and unforgettable personality. Why should it Matter? Competition, especially on digital platforms, is more competitive than ever.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Practical Law Construction

JANUARY 26, 2021

Whether it’s the electric motor to the combustion engine or cryptocurrency to currencies, every industry seems to have a disruptor – perhaps we’ve found one in FIDIC for the construction industry and its re-imagining of the use of liquidated damages (LDs) in the soon-to-be published Green Book. The special pre-release version of the new edition Green Book was revealed to delegates at the virtual FIDIC 2020 International Contract Users’ Event.

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Construction Engineering Banking Industry 100

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Culpwrit

JANUARY 26, 2021

By Nicky Diaz The past year has been deemed unprecedented in many ways. Racial injustice, systemic racism, Black Lives Matter, and racial inequity have been terms that have flooded the media and our TV screens. There is no denying that this year has been a difficult one for many; it has shed a tremendous amount […]. The post ‘Always Understand Your Value’ and Other Important Advice from Urban League’s Calmetta Coleman appeared first on culpwrit.

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System Media 98

Agility PR Solutions

JANUARY 26, 2021

In today’s increasingly competitive market, ensuring your business stands out in the crowd is vitally important to its success. You might think the best possible scenario would be to have no competitors at all, but the truth is competition can be healthy for your business, as long as you know how to harness it to […]. The post Small biz PR strategies: 3 ways to stand out in a sea of competitors appeared first on Agility PR Solutions.

Strategy 85

Strategy Marketing How To Publicity 85

PR in High Definition

JANUARY 26, 2021

With over thirty years of experience here at Firefly, we’ve seen a lot of things come and go and experienced many transformations and makeovers, not only of ourselves, but our whole industry. While there would normally be a fair bit of breathing space between each new iteration, now, we’re lucky if we get a few weeks. Having recently reflected on how comms professionals and marketers have had to adapt with Just Marketing in May last year, our thoughts are already in need of a serious update.

Reputation 90

Reputation Creativity Employee Resources 90

Muck Rack

JANUARY 26, 2021

What is Clubhouse?

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Stephen Waddington

JANUARY 26, 2021

This is my deck from a CIPR Scotland event today called Working Well @ Home: Managing PR from the kitchen table. The goal of the session was to support productivity and wellbeing during lockdown. During the session I covered: When will I see you again - exiting from lockdown and the recovery to come It's the economy, stupid - tracking the impact of lockdown on public relations and the broader economy Kitchen table workflow - reviewing your tool stack and workflow Future of PR to come - COVID-19

Tools 78

Tools Report Communications Publicity 78

Communications Conversations

JANUARY 26, 2021

A couple weeks ago, I noticed an acquaintance of mine accepted a new job as a VP of marketing. Sweet title, right? And, this person is probably in his/her early 30s. So, yay for him/her! VP by 32. This person has made it. They have achieved greatness in marketing and they are officially a success. However, whenever I see a younger (and by “younger”, I mean anyone under the age of about 35) take on one of these VP, CCO or CMO roles I can’t help but wonder, “did they just m

Marketing 78

Marketing 78

Axia PR

JANUARY 26, 2021

Small thinking is stopping you and your company from great things. The biggest issue I see with most companies is they’re not thinking big enough. They set reasonable goals and objectives that don’t inspire their teams to stretch. I’d rather push myself and fall short than work in an environment where I don’t feel challenged. We encourage “failing forward” because you learn and achieve more by allowing yourself to take risks and make mistakes.

Company 62

Company Internal International Communications 62

HMA Public Relations

JANUARY 26, 2021

Zillennial- the term used to describe those of us that are part of the revolution of tech, still had a landline in the home and likely learned how to use Microsoft Office in school. Split between the 90s and 00s, we were among the first to use technology every day, found and watched YouTube videos […].

YouTube 64

YouTube Marketing Technology Video 64

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Axia PR

JANUARY 26, 2021

Learn why you should make PR campaign measurement a priority with our guest Katie Delahaye Paine. Guest: Our episode guest is Katie Delahaye Paine, aka The Measurement Queen, a pioneer in the measurement field for three decades. Her latest company, Paine Publishing, is the first educational publishing firm entirely dedicated to making more Measurement Mavens.

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Measurement Education Company Marketing 62

The Hoffman Agency

JANUARY 26, 2021

By Josh Madrid, Intern. Although I consider myself an internet person, I never thought I’d participate in an online internship. Still, my time at The Hoffman Agency has given me many reasons to be grateful. Getting to know my teams despite the technology barriers that the pandemic created was my favorite part of the internship experience. Despite not being in an office every day, I feel closer to my teams now than when I had my first Zoom meeting with them in October.

Exercises 69

Exercises Pitching Storytelling Internal 69

Solo PR Pro

JANUARY 26, 2021

As a solo PR pro, you’re probably used to doing things on your own, especially when it comes to managing your PR business. And while it’s not always a bad thing to be in full control, it means that as your business thrives and grows, so does your workload. More clients means more of the work you love doing (yay!) but it also means more invoicing, more administrative planning and a lot more time in your workday.

How To 58

How To Handbook Training Employee 58

PR in High Definition

JANUARY 26, 2021

We’re not even one full month into 2021 and the world of tech has been as wild and unpredictable as ever. Here’s a round up of highlights from the last few weeks and my thoughts on why they’re important for the future. The only place to begin must be the fallout from the shocking scenes of the US Congress being stormed by protesters. Following this, Donald Trump was banned from every major social network, from Facebook and Twitter, to Snapchat and YouTube (see The Independent ).

Trends 71

Trends Privacy YouTube Financial 71

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management