Tue.Jan 26, 2021

The Future Of Conferences And Events: A PR Planner’s View

ImPRessions - Crenshaw Communications

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. That was then. As the pandemic hit the U.S.,

Marketing emotion of the year: empathy

PR Daily

Audiences in 2021 need to know you are there for them. Here’s how you can show your organization cares about your community. In the most dramatic and unexpected ways possible, 2020 was a crazy year, and marketers were no exception.


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Trends and challenges revealed in new book about women and leadership in public relations

Agility PR Solutions

It’s been a glaring problem in the PR industry for some time now—women make up a significant majority of personnel in PR, but leadership positions and opportunities for advancement are decidedly hard to come by.

Twitter to fight misinformation through crowdsourcing

PR Daily

The social media platform said it hopes to ‘more quickly build an effective community-driven solution’ that cuts down on fake news. Twitter recently announced a new effort to combat fake news: A fact-checking program called “Birdwatch.”.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

6 trends that will impact the PR profession in 2021

Agility PR Solutions

2020 was a year of radical change for nearly every industry—to put it kindly. The COVID-19 pandemic shifted how we all live and work seemingly overnight.

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More Trending

What is Clubhouse? How PR pros can utilize this buzzed about audio-based social app

Muck Rack

What is Clubhouse? How PR pros can utilize this buzzed about audio-based social app


Does Budweiser deserve the praise for offering Super Bowl ad to COVID vaccine efforts?

PR Daily

The brand is offering its usual big media slot to COVID-19 efforts, but the move isn’t completely altruistic. Here’s why one PR pro thinks the campaign doesn’t necessarily deserve all the kudos.

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Social listening guide for outsourcing companies


In this guide, I'll describe how you can use social listening to analyze and improve your company's reputation, develop your content marketing strategy, analyze and improve your social media marketing strategy and PR, as well as how to perform best in class competitor analysis

Healthline’s newest editor shares what she looks for in a pitch

PR Daily

What are the hooks and specs that digital health care outlets are looking for in the coming months? Here’s one journalist’s take. How are you engaging health care journalists during an ongoing public health crisis?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Your Response to Business Reviews Might Count as Much as the Review Itself

Sword and the Script

Respond to reviews with diplomacy; while you may not change the reviewer’s mind, it will have an impact on other customers that read it. A friend of mine with a small business was worried about a negative review. He’s a hard worker, cares about his customers, and usually gets good reviews.

Disney Parks overhauls ‘Jungle Cruise’ to be more inclusive, Citigroup seeks to educate golfer Justin Thomas after LGBTQ slur, and Instagram launches business hub

PR Daily

Also: What top brands on Twitter are doing to best serve consumers, Google rolls out tools to promote COVID-19 vaccine information, Godiva to close all North America locations, and more.

Small biz PR strategies: 3 ways to stand out in a sea of competitors

Agility PR Solutions

In today’s increasingly competitive market, ensuring your business stands out in the crowd is vitally important to its success.

UK Media Moves including the Daily Mail, The Guardian, PinkNews and more


Shaun Wooller moves to Daily Mail as Health Correspondent; Jessica Murray is now Midlands Correspondent at The Guardian; PinkNews announces updates. Media Blog

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

‘Always Understand Your Value’ and Other Important Advice from Urban League’s Calmetta Coleman


By Nicky Diaz The past year has been deemed unprecedented in many ways. Racial injustice, systemic racism, Black Lives Matter, and racial inequity have been terms that have flooded the media and our TV screens.

The Capitol Riots: A Crisis Communication Retrospect


The concept of crisis communications can elicit images of Olivia Pope on the ABC series “ Scandal ” rattling off a monologue to a slew of reporters. While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise.

You're not thinking big enough

Axia PR

Small thinking is stopping you and your company from great things. The biggest issue I see with most companies is they’re not thinking big enough. They set reasonable goals and objectives that don’t inspire their teams to stretch.

Voice as the Next Tool


The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice.

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Public Relations for Businesses Today

Speaker: Ronn Torossian, Founder and CEO of 5W Public Relations

Ronn Torossian, Founder and CEO of 5W Public Relations, and one of America’s most prolific and well-respected crisis communications professionals will be participating in a Q&A with Public Relations Today to discuss the state of public relations and how it relates to business today.

The power of PR measurement with Katie Delahaye Paine | On Top of PR podcast

Axia PR

Learn why you should make PR campaign measurement a priority with our guest Katie Delahaye Paine. Guest: Our episode guest is Katie Delahaye Paine, aka The Measurement Queen, a pioneer in the measurement field for three decades.

May your 2021 comms campaigns be blooming marvellous

PR in High Definition

We’re all living restricted lives. Some people have made it harder for themselves with extra self-imposed restrictions like ‘dry’ January or dieting. For all these reasons and more, January is a tough month with cold days and long, dark nights. Thankfully, it’s interspersed with a few sunny spells.

How to Effectively Work With Contractors to Grow Your PR Business

Solo PR Pro

As a solo PR pro, you’re probably used to doing things on your own, especially when it comes to managing your PR business. And while it’s not always a bad thing to be in full control, it means that as your business thrives and grows, so does your workload.

Is Influencer Marketing Just the New Celebrity Endorsement?

HMA Public Relations

Zillennial- the term used to describe those of us that are part of the revolution of tech, still had a landline in the home and likely learned how to use Microsoft Office in school.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

CIPR Scotland: Working Well @ Home: Managing PR from the kitchen table

Stephen Waddington

This is my deck from a CIPR Scotland event today called Working Well @ Home: Managing PR from the kitchen table. The goal of the session was to support productivity and wellbeing during lockdown.

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How title-chasing can sometimes backfire

Communications Conversations

A couple weeks ago, I noticed an acquaintance of mine accepted a new job as a VP of marketing. Sweet title, right? And, this person is probably in his/her early 30s. So, yay for him/her! VP by 32. This person has made it. They have achieved greatness in marketing and they are officially a success.

FIDIC the disruptor: Liquidated damages to compensate the contractor for employer delay

Practical Law Construction

Whether it’s the electric motor to the combustion engine or cryptocurrency to currencies, every industry seems to have a disruptor – perhaps we’ve found one in FIDIC for the construction industry and its re-imagining of the use of liquidated damages (LDs) in the soon-to-be published Green Book.

The Reputation Shaper B-R-A-I-N in 2021

PR in High Definition

With over thirty years of experience here at Firefly, we’ve seen a lot of things come and go and experienced many transformations and makeovers, not only of ourselves, but our whole industry.

Brand Growth Through Grassroots Marketing


For many brands, it’s difficult to understand the immense value that grassroots marketing can offer.

Let’s Discuss Over Zoom

The Hoffman Agency

By Josh Madrid, Intern. Although I consider myself an internet person, I never thought I’d participate in an online internship. Still, my time at The Hoffman Agency has given me many reasons to be grateful.

Trending Tech stories you need to know about

PR in High Definition

We’re not even one full month into 2021 and the world of tech has been as wild and unpredictable as ever. Here’s a round up of highlights from the last few weeks and my thoughts on why they’re important for the future.