ImPRessions - Crenshaw Communications
OCTOBER 3, 2022
One huge benefit of working virtually is being able to bring on great talent outside our location in New York City. The downside, of course, is not being together in the same geography as often as we would like. . That’s one reason our entire Crenshaw Communications team traveled via plane, trains and automobiles to Washington D.C. for three days for the return of our annual company staff retreat.
Awario
OCTOBER 3, 2022
Can you use social listening metrics for the evaluation of your business performance? Yes! Here is how social listening metrics can be matched to vital business KPIs.
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ImPRessions - Crenshaw Communications
OCTOBER 3, 2022
One huge benefit of working virtually is being able to bring on great talent outside our location in New York City. The downside, of course, is not being together in the same geography as often as we would like. . That’s one reason our entire Crenshaw Communications team traveled via plane, trains and automobiles to Washington D.C. for three days for the return of our annual company staff retreat.
Bianchi Biz Blog
OCTOBER 3, 2022
Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Agility PR Solutions
OCTOBER 3, 2022
Companies that rely on pay-per-click (PPC) advertising campaigns get charged fees whenever potential consumers click on their ads. That means that the company is only paying for those advertising efforts when they’re generating some sort of results. The most popular type of PPC advertising is search ads, which are ads that are placed on search […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
OCTOBER 3, 2022
Even though inflation is driving price hikes on everyday items, consumers are willing to pay more for sustainable products, according to a new report from software reviews and selection platform Capterra. Consumers who strongly agree that sustainable products are reasonably priced have doubled since 2021 (32 percent vs.16 percent). According to the firm’s new report, Consumer […].
PRSay
OCTOBER 3, 2022
Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 million in penalties for alleged violations involving its targeted-advertising practices. As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent. Sephora also failed to process people’s requests to opt out of their information being sold, Bonta’s office said.
Agility PR Solutions
OCTOBER 3, 2022
Experimentation is what defines the winner from the losers in this ever-changing digital world. At the heart of these experiments is customer experience—and one of the best ways to mine these insights is through surveys. Doing so gives better business value to your supporters in terms of relevance and brand in terms of conversions. However, […].
Ethical Voices
OCTOBER 3, 2022
Joining me on this week’s episode is Renea Morris, APR, Fellow PRSA , the Vice Chancellor for Marketing and Communications at the University of Denver. She discusses a number of important PR ethics issues including: What to do when you are uneasy with your company’s growth strategy? Why organizations should worry less about filtering people’s comments on social channels and trust the people doing the work?
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
OCTOBER 3, 2022
Newly released research from MIT Technology Review Insights, the custom publishing division of MIT Technology Review, explores how global organizations are reassessing their customer experience (CX) workforce and processes in the post-pandemic era. The firm’s new report, Customer Experience and the Future of Work, in partnership with CX software firm Genesys, is based on a survey of […].
HMA Public Relations
OCTOBER 3, 2022
Happy #MediaMonday! The latest feature comes to us from Jonathan McCall, a weekend anchor and reporter for 12 News. Learn more in this post.
Deirdre Breakenridge
OCTOBER 3, 2022
When do good listening skills start? In the home, when you’re a child, in grade school or college, or is it in the workplace? . Listening Starts in the Home. . In my experience, as a parent and a professional, listening starts in the home, and then your skills increase as you learn, grow and get more involved in your work. As I interact with colleagues and clients, most successful professionals want to listen closely or mention the need to be a better listener. .
Culpwrit
OCTOBER 3, 2022
By Katie Brenneman Public Relations professionals take on roles and responsibilities that can be incredibly demanding on their mental health and emotional wellness. From building relationships with multiple clients and contacts to media training to managing crises — all of it requires serious commitment and a high level of effort that can be exhausting… Continue reading Balancing Mental Health and Career Growth.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Prohibition
OCTOBER 3, 2022
Another month means another meet the team! For October, get to know all about Claire – our B2B whizz and crisis comms specialist. How long have you been at Prohibition? Just slightly over 12 months, so I’ve celebrated my one-year anniversary here. What do you love most about your job? The variety of work and clients. It’s never a dull day. Because I’m a B2B specialist I really like the different ways of working with these clients.
Tough Sledding
OCTOBER 3, 2022
As the credits roll the sad song starts to play; t his is where the cowboy rides away. George Strait. Since my retirement from teaching 4 years ago, I’ve all but given up on blogging. And because I find no compelling reason to maintain this site, I will move the content offline at the end of 2022.
Maxim Behar
OCTOBER 3, 2022
It so happened that in Bulgaria during the first ten years after the fall of communism, we had learned that almost like in America or England - we will be ruled by either the left or the right party. They can switch as many times as they want; the table is always for two and the one who orders and the one who pays also switch themselves. Somehow - on a rotating basis.
Maxim Behar
OCTOBER 3, 2022
One word: shame. What - I hope - all Bulgarians saw on Wednesday evening at the so-called debate, can be characterized by only one word - shame. For the politicians, for their consultants, for their supporters, advisers, headquarters. but shame for us too, that on Sunday we are faced with the absurd situation of electing one of them. Whatever the reason was that Kiril Petkov appeared in the studio, it should have been accepted as something normal, even super positive - a leader of one of the par
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
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