Mon.Oct 15, 2018

article thumbnail

4 Copy Editing Tips Every PR Professional Needs to Know

Shift Communications

When it comes to PR professionals, writing and editing content is the most important task. Even the most skilled of writers always need help with finishing big batches of work and there are many factors which can contribute to you achieving that. “Copy editing skills are always important for PR specialist and no matter how many tasks they can handle, employers will always consider them crucial”, notes Sylvia Giltner, HR specialist at ResumesCentre.

Tools 235
article thumbnail

The 3 most cringeworthy PR fails of 2018

Axia PR

How to keep your company from making reputation-ruining mistakes. Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How micro-influencers generate 7X more engagement than those with larger followings

Agility PR Solutions

New research from micro-influencer marketing platform SocialPubli.com examines how micro-influencer campaigns perform in comparison to their counterparts across social media networks to gain a better understanding of what works—and what doesn’t—when partnering with the long-tail of influencer marketing. The firm recently announced the release of the 2018 Global Micro-Influencer Study uncovering valuable insights and providing […].

article thumbnail

How to Change a Law

Ronn Torossian

Back in February, the public affairs team at the Police Federation of England and Wales launched its “Protect the Protectors” campaign, designed to raise awareness of rising assault rates targeting emergency service workers and force a government response. They got it. British Home Office data indicates some 26,000 assaults against police officers in England and Wales in 2017, with a further 17,000 against public health workers in the year to March 2018.

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Segmentation vs. personalization—can your marketing use both?

Agility PR Solutions

Good marketing is all about communication, and Millennials, many of whom are now approaching their 40s, have raised the bar for companies—research shows that today there’s a “strong and growing consumer desire for personalized expertise.” In other words, customers expect your brand to know what they need—generalized marketing will no longer drive sales.

More Trending

article thumbnail

Online retailers still off-target when it comes to customer preference

Agility PR Solutions

We know that shoppers are flocking to ecommerce sites to take advantage of more personalized and efficient shopping experiences, but new research from application software firm SAP SE reveals that, like their in-store brethren, online retailers are also struggling with customer satisfaction, albeit due to subpar targeting approaches. Three out of four online shoppers worldwide fail […].

Retail 66
article thumbnail

#MediaMonday – Chris Etling

HMA Public Relations

Today’s #MediaMonday comes to us from the crisp northland, where they actually experience fall. A fellow Northern Arizona University alumnus, Chris Etling is the new managing […]. The post #MediaMonday – Chris Etling appeared first on HMA Public Relations.

article thumbnail

How CMO Collaborators fill the gap in the C-suite to drive CX and growth

Agility PR Solutions

New global research released by Accenture and conducted by Forrester Consulting reveals an opportunity for chief marketing officers to expand their remit by assuming the role of CMO Collaborator. By ushering in new levels of collaboration across the C-suite, technology ecosystem and agency partners, CMOs can drive customer experience, now a proven source of growth […].

article thumbnail

Communications convergence: PRSA 2018 International Conference

Muck Rack

Communications convergence: PRSA 2018 International Conference

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Journalists on the move – Week of October 15

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Agence France-Presse: promotes Shaun Tandon (@shauntandon) to State Department Correspondent. Atlantic, The: hires Amanda Mull (@amandamull) as a Staff Writer on the science, health and technology team, effective […].