Ronn Torossian
NOVEMBER 27, 2017
When you think about brands that need a strong fourth quarter to save them from running in the red, you might not think of soup … but Campbell surely is. The soup company has been flailing as sales numbers are falling across the board. Recently, shares of Campbell Soup dropped more than 7 percent, as overall sales fell 9 percent since this time last year.
Cision
NOVEMBER 27, 2017
In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer looks at a problem that plagues the industry — earned media attribution. Is there a way to truly measure the performance of earned media, or is it just a pipe dream?
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Ronn Torossian
NOVEMBER 27, 2017
Webster City, Iowa doesn’t quite have the ring of a must-see vacation destination, and that’s just fine with residents. They’re not looking to become the Midwestern version of Orlando or Las Vegas. They just want to be a quaint, attractive town that takes good care of the folks who live there. The kind of burg where people want to be. And it’s a place where Jack Dorsey, the founder of Twitter, loves to be.
Prowly
NOVEMBER 27, 2017
Branża public relations jest w fazie rozwoju, jednak jego tempo ograniczone jest ze względu na czynniki środowiskowe, których wyeliminowanie wymaga wzmożonego nakładu pracy osób zaangażowanych na co dzień w problematykę PR. The post Polski PR: słaba kondycja i daleko od biznesu appeared first on Prowly Magazine.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Shift Communications
NOVEMBER 27, 2017
As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. Companies slow down in America between Thanksgiving and New Year’s Day. Out of office auto-replies fly through the digital ether like flocks of birds migrating for the winter. People’s thoughts turn towards friends, family, and home. Only sales professionals aiming to hit quota and publicly-traded companies seeking a strong quarter close go full throttle until December 31.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Communications Conversations
NOVEMBER 27, 2017
Voice tech is a topic that’s about as hot as any in the tech and marketing worlds. And, for good reason in many ways. Consider the facts. We know voice tech is growing–24 MILLION speakers are projected to ship in 2017. That’s compared with just 6 million shipped in all of 2016. And, keep in mind, three years ago, these things didn’t exist!
Axia PR
NOVEMBER 27, 2017
8 items to include in your company’s online newsroom. Seasoned PR pros may remember printing countless press releases, fact sheets and biographies to include in perfectly curated media kits. Media kits of yesterday were helpful leave-behinds, however, today they’re dinosaurs. Digital media kits – or online newsrooms – are an easy way for media to access key information and assets.
HMA Public Relations
NOVEMBER 27, 2017
Today’s #MediaMonday is from Brian Wright, sports editor for Pinal Central, which includes the Casa Grande Dispatch, Maricopa Monitor, Coolidge Examiner, Eloy Enterprise, Florence Reminder & […]. The post #MediaMonday – Brian Wright appeared first on HMA Public Relations.
Norton's Notes
NOVEMBER 27, 2017
Mark Zuckerberg’s plight for worldwide domination was coming along nicely. In fact, it seemed all too easy, that was until Snapchat. When Spiegal declined a decent offer of $3 billion back in 2013 from Mark Zuckerburg, the owner of Facebook, Instagram and Whatsapp, wasn’t just going to sit back and twiddle his thumbs. I wrote a post back in June about why Facebook stories were failing in my opinion.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Prowly
NOVEMBER 27, 2017
In a lot of ways, effective visual communication is about a whole lot more than just finding pretty pictures to pair up with relevant text on a document like an infographic or a presentation. The post The Disciplinary Concepts at the Heart of Visual Communication appeared first on Prowly Magazine.
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