Cision

OCTOBER 26, 2017

Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space, speaks to consumers and helps them succeed is my focus as the owner of Strong Marketing. What does it mean to stand out in the noise? How can your company make waves in an overcrowded industry?

Brand 204

Brand Branding Consumer Industry 204

The Resolution Blog

OCTOBER 26, 2017

The Public Relations industry has seen huge changes in the last five years. New forms of communication has brought new specialist talent and offerings. I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing.

How To 180

How To SEO eBook Measurement 180

The Proactive Report

OCTOBER 26, 2017

Eyes Open. Tired Awake Young Man. Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. Now a negative mention online can reach millions in a flash. If you’re smart, and you have a monitoring system in place, you can catch the negative content the moment it happens and do damage control.

Brand 100

Brand Branding System Google 100

Shift Communications

OCTOBER 26, 2017

The IBM Chief Digital Officer Strategy Summit, a bi-annual event hosted by IBM, just wrapped up its fall edition. At this event, Chief Digital Officers from around the world to discuss and share insights as peers. SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn and share data-driven experiences.

Strategy 109

Strategy Government Data Analysis 109

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prowly

OCTOBER 26, 2017

Brand journalism nie jest kampanią, która ma swój początek i koniec – to raczej długoterminowe zobowiązanie do dostarczania ciekawych treści użytecznych dla klientów. The post Po co komu brand journalism? appeared first on Prowly Magazine.

Journalism 80

Journalism Brand Branding 80

Critical Mention

OCTOBER 26, 2017

Every trick-or-treater knows that the candy haul is better at some houses than others. Chocolate bars and fresh baked cookies get the job done. Unripe fruit or a couple of shiny pennies don’t. Turns out trick-or-treating is a lot like choosing a media monitoring service. If you want to get the job done, you have to make sure your provider is filling your bag with a bounty of valuable features.

Technology 60

Technology Tools Media Relations Report 60

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. They give word-of-mouth validation and often lead to engagement and follower spikes on brands’ social pages.

Interviews 60

Interviews Instagram Video Creativity 60

Stern + Associates

OCTOBER 26, 2017

Getting the right message to the right people can be a tough proposition. With an overwhelming amount of information flowing freely online, it’s seemingly impossible to reach, let alone influence, The post Upcoming Tech Trends for 2018 Communications Planning appeared first on Stern Strategy Group.

Trends 60

Trends Communications Groups Strategy 60

HMA Public Relations

OCTOBER 26, 2017

Like many of you, my first job when I turned 16 was working retail. I learned a lot of valuable lessons during my customer service days. The post Those Customer Service Skills Really Do Come in Handy appeared first on HMA Public Relations.

Customer Service 41

Customer Service Retail Publicity 41

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Communications

Mora Communications

OCTOBER 26, 2017

Perhaps no other industry benefits more from public relations than the beauty industry. Innumerable outlets, both online and off, continually cover the latest beauty trends. The media covers a myriad beauty-oriented stories, from the latest in makeup, hair care and skin care, to human interest pieces, to inspirational first-person stories. There are a number of target markets within the field, which offers a number of different story and pitch ideas.

Newspapers 40

Newspapers Print Storytelling Industry 40

Solo PR Pro

OCTOBER 26, 2017

On the fourth Wednesday in October, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On October 25, 2017 we weighed in with opinions and insight on the following topics of interest: What can we do to prepare for economic ups and downs?

Leadership 40

Leadership Community Tools Communications 40

Onclusive

OCTOBER 26, 2017

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. This week, AirPR hosted the webinar, “Building an Integrated Measurement Plan,” where Robert Rose, Chief Strategy Officer for the Content Marketing Institute discussed with Heidi Sullivan, President of HKSully Consulting , the challenges of true integrati

Measurement 199

Measurement Marketing Content Marketing Software 199

The Proactive Report

OCTOBER 26, 2017

There is no doubt that social media is a part of our lives today – and, as such, social media has to be a big part of every company’s marketing plan. But don’t just use it as a broadcast channel. Your customers expect you to be active and responsive on social media. It is all about social media customer care. I do have a favorite social media management dashboard that is not mentioned in this infographic: Sendible.com.

Social Media 113

Social Media Infographics Media Customer Service 113

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer