Ronn Torossian

MAY 7, 2021

There is a difference between a brand or company making a simple customer-service blunder, a company having a vast communications crisis. However, the line between can become fine if a situation is not handled correctly. Even the most minor customer service-related errors can turn into massive problems that get media and public attention. Each needs […].

Crisis 195

Crisis How To Customer Service Company 195

Sword and the Script

MAY 7, 2021

This year the JOTW survey has seven contributors; results will provide PR and comms benchmarks; plus there’s a chance to win gift cards. We know a lot has changed over the last year, but what specifically has changed and how much? That’s one of the objectives of this strategic communications survey, and I’m asking you, dear reader, to consider taking it: [link].

Survey 147

Survey Study Technology Industry 147

Cision

MAY 7, 2021

Brianna Keilar debuts on ‘New Day’ CNN, David Scott, Julie Pace, Michael Giarrusso promoted at AP, and more.

Leadership 120

Leadership Media Blogging 120

5W PR

MAY 7, 2021

It is essential for companies to be organized and to keep up with trends and issues in their field. Using digital PR tools is a great way to ensure that brands are doing everything they can to be on-trend. Digital PR tools worth investing in. Many businesses or high-profile individuals do not have a lot of time researching trends and issues themselves.

Digital PR 88

Digital PR Company SEO Newspapers 88

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

MAY 7, 2021

The application process is wrapping up for the 2022 PRSA Board of Directors. PRSA is seeking candidates to fill three available Executive Committee positions, as well as director positions for five Districts and one director-at-large position. Applications are due May 25. Find details here. In 2010, as a student, I was elected to serve as the vice president of career services on the PRSSA National Committee.

Education 96

Education Technology Policies Leadership 96

PR Insiders

MAY 7, 2021

We often hear people express puzzlement about the value of PR. What’s my ROI, they wonder, and how do I determine it? Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t.

Data 78

Data Newspapers Analytics Measurement 78

Prohibition

MAY 7, 2021

It’s time for another look at the good and bad PR campaigns from last month. You can find the roundup of February’s campaigns here. Without further ado, we’ll get straight into the campaigns that had us applauding throughout the month of March, and the ones that had us shaking our heads… Waitrose ditches the plastic. Retail giant Waitrose has decided to ban any magazines that feature a free plastic toy across their stores.

Retail 62

Retail Interviews B2C Travel 62

HMA Public Relations

MAY 7, 2021

Your personal brand is an important element to you and your business that can lead to big success. Discover how public relations and your personal brand go hand in hand and the PR tools you can use to improve your brand.

Brand 62

Brand Branding Tools Publicity 62

ImPRessions - Crenshaw Communications

MAY 7, 2021

Not every billionaire CEO needs a big public relations team, apparently – just ask Elon Musk. But many successful founders do have an innate grasp of PR and media strategy. Sure, communications skills are learned, and years of experience really count in the PR biz. But when it comes to the hand-to-hand combat of media relations, an instinct for the game surely helps.

Newspapers 296

Newspapers Media Relations Reputation Interviews 296

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Communications