Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. The story the company told “was the foundation of our sales strategy and differentiated us in the market” and contributed to the company’s eventual acquisition.

Storytelling 84

Storytelling Brand Branding Customer Service 84

Prowly

NOVEMBER 19, 2019

"The appointment of a Pole is proof of the fact that we’re not a second-rate market, but a mainstream one. This can be seen in our presence in international competitions where we win a large number of awards every year" - says Grzegorz Szczepanski, Vice- President od ICCO. The post Vice-President of ICCO: Let’s talk about PR more ambitiously [INTERVIEW] appeared first on Prowly Magazine.

Interviews 132

Interviews Internal International Marketing 132

Agility PR Solutions

NOVEMBER 19, 2019

With the promise of an uber-nasty election season taking shape, PR pros may feel like it’s going to be harder than ever to earn media and break through the political clutter to get their brand or spokesperson featured in a positive news story. How can your organization become more visible and be seen as more […]. The post Amid nonstop political coverage in 2020, here’s how brands can still get media attention appeared first on Agility PR Solutions.

Brand 93

Brand Branding Media Media Relations 93

PR News

NOVEMBER 19, 2019

South Dakota’s PR campaign around the state’s methamphetamine epidemic accomplished what it set out to do—create awareness around a state-wide health crisis. But the play on words, “Meth. We’re on it,” superimposed over pictures of teens, farmers and older women, also ignited a debate about the high cost of quick-won awareness, and whether it’s true… Continued.

Crisis 91

Crisis Blogging Measurement Social Media 91

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

NOVEMBER 19, 2019

According to new research from CallRail, marketers agree on one thing: everyone wants better attribution. Practically all comms pros (96 percent) agree that attribution is critical to informing and optimizing marketing decisions, and 36 percent say the lack of insight into the effectiveness of tactics is the most detrimental factor to their marketing efforts—and from […].

Marketing 86

Marketing Publicity 86

Agility PR Solutions

NOVEMBER 19, 2019

Certain subjects are guaranteed to elicit an enthusiastic reaction regardless of the audience: food, puppies, the latest LOL meme. They’re all bona fide crowd-pleasers, and you don’t have to be a communication genius to get people pumped. But when the subject at hand is, ahem, more tedious and technical (e.g. the latest advancements in SAAS, […].

Communications 74

Communications Analysis Publicity 74

Mark My Words

NOVEMBER 19, 2019

Last month, Harry sued the owners of The Sun and The Daily Mirror over alleged “illegal interception of voicemail messages,” according to a report by Fox News. The Duke of Sussex likewise sued the Claim over “the intrusive and unlawful publication of a private letter.” However, a few royal family observers believe that taking the tabloids to court might backfire on the Sussexes.

Media 60

Media Report Publicity 60

HMA Public Relations

NOVEMBER 19, 2019

A recent hedge-trimming miscommunication reminds Scott that mistakes happen, but it's important to try and get it right the first time. See what happened! The post Getting The Correction appeared first on HMA Public Relations.

Publicity 42

Publicity 42

Cision

NOVEMBER 19, 2019

ITV News has appointed a new Health and Science Producer, Mirror Online has multiple changes and a Tech Reporter moves to Business Insider UK from the FT.

Media 24

Media Report Blogging 24

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Prakkypedia

NOVEMBER 19, 2019

Only 35 days until Christmas, one of my favourite days of the year! In corporate communications land, are you ready? Here’s a short list of Christmas tactics you might want to roll out like a sleigh: Find a charity for your organisation to support this Christmas season (which may be in addition to charities you already support). Summarise your company’s year in an infographic which can be used: during staff meetings to thank everyone for their contribution. on your corporate website and social m

Infographics 102

Infographics Corporate Instagram LinkedIn 102

Cision

NOVEMBER 19, 2019

Brian Price joins Barron’s, Deborah Acosta starts at The Journal, and more.

Journalism 24

Journalism Media Blogging 24

Prohibition

NOVEMBER 19, 2019

When an opportunity to work on a campaign with important social issues at the heart of it comes along, we jump at the chance to be a part of the process at Prohibition! That’s exactly why we were thrilled to have been asked to work on Emerald Publishing ’s latest campaign to tackle the issues of illiteracy around the world. Emerald Publishing wanted to raise awareness of the global issues surrounding adult and childhood literacy, using a campaign to highlight the intrinsic link between lit

Infographics 48

Infographics Video Advertising Advertising 48