Mon.Jul 26, 2021

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Utilizing AI Marketing Strategies

Ronn Torossian

These days, marketers are constantly looking for brand new ways to find or attract a target audience, but in the constantly evolving marketing landscape, it’s becoming harder to reach the audience and get positive results. This is precisely where AI marketing strategies become incredibly useful. Artificial intelligence marketing (AI Marketing) is the method of using […].

Strategy 195
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Crenshaw Adtech Clients Win Big at Annual Adweek Readers’ Choice: Best of Tech Partner Awards

ImPRessions - Crenshaw Communications

We are excited to announce two of our clients have been recognized by Adweek at the annual Readers’ Choice: Best of Tech Partner Awards , which recognizes the top advertising and marketing technology providers and leaders across 35 categories. Kerel Cooper, CMO of LiveIntent, and his Minority Report podcast co-host Erik A. Requidan, were named Diversity Advocates of the Year.

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40 Under 40: The diverse faces of the next generation of PR leaders

Steve Barrett on PR

PRWeek’s most popular honorific program increases in significance year after year because it holds up a mirror to the values shaping a profession that has never been important.

Blogging 174
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Consumers want more than rewards from brands—5 personas that have emerged in 2021

Agility PR Solutions

Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty. In a recent study of 14,000 consumers, digital community building firm Vesta identified five audience segments and the […].

Consumer 160
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The ROI of DE&I

PRSay

For years, companies have been publicly espousing the value of diversity, and many have made significant strides in enhancing the makeup of their workforce. While increasing racial diversity in many companies was a necessary first step, the reality is that the first step was the only step for many organizations. Diversity extends beyond simply races, but also includes many other metrics of representation across all spectrums of humanity.

Travel 144

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5 Recommended Reputation Management Tools

Landis PR

Photo courtesy of Pixabay. By Sean Dowdall. “They have quite a reputation!” When you heard that about a brand years ago, that usually meant something bad. That has the same connotation in our digital communications world of today. Rather than look at online tools that are specifically designed to “fix” bad reputations, let’s take a look at tools that help brands promote a hopefully well-deserved positive reputation.

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5 steps you can take to improve your PR department

Agility PR Solutions

There can be many things to think about when running a business. Not only does this mean you need to consider your finances or your business’s future, but you also need to think about things like your PR department and how it is impacting your business overall. While some may not know where to start […]. The post 5 steps you can take to improve your PR department appeared first on Agility PR Solutions.

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How to Track and Reply to Social Mention? [2021 Guide]

Brand24

How to track social mentions? Why you should do it? We answer these and other questions to help you boost the social media presence of your business. The post How to Track and Reply to Social Mention? [2021 Guide] first appeared on Brand24 Blog.

How To 85
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Creative intellectual property: Why protecting the lifeblood of successful PR matters

Agility PR Solutions

Issa PR takes a stand to fight for creative rights, lighting the way for other PR agencies The importance of protecting creative intellectual property (IP) is just as crucial in the PR industry as any other creative field. By failing to be proactive, creative agencies can oftentimes face issues as working with unethical and unprofessional […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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#MediaMonday – Jeff Popovich

HMA Public Relations

It's #MediaMonday! Today's feature comes from Jeff Popovich, the producer for AZ Family's newly launched Arizona's Family Foodie. Learn more about him!

Media 98
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Maxim Behar for NOVA TV: Bulgaria Does Not Need Visas for Tourists, but a Minister of Branding

Maxim Behar

In the show "Social Network" hosted by Milena Yaninska on the Bulgarian news channel NOVA NEWS Maxim Behar commented on a number of issues that need to be urgently resolved in order for Bulgaria to recover after the pandemic and maintain a successful summer season. According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever.

Tourism 52