Companies that Want to Make Us Mad
Mindful Marketing
SEPTEMBER 21, 2019
by Keith Quesenberry , Associate Professor of Marketing, Messiah College Some people have a real knack for ‘pushing our buttons.’ They’re good at taking us to the point of frustration, then backing off just before we unravel. Now some companies are perfecting this tactics with the help of data analytics. A friend recently shared with me his exasperation in dealing with one of the big Internet-TV-phone providers.
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