Tue.Dec 11, 2018

Avoid Brand-Killing Tweets

Ronn Torossian

Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet.

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Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC.

PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Along with earned media visibility and recognition for thought capital, awards are an exciting way to build credibility and authority.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The secret to writing successful content

PR Daily

What do you think is a content writer’s most important asset? An encyclopedic vocabulary? Sure, that’s helpful, but not entirely necessary.

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How Facebook’s crisis response missed the mark

PR Daily

Facebook recently made some big missteps in responding to negative publicity. Following the Cambridge Analytica. scandal and the 2016 “ fake news ” epidemic, 42 percent. of Facebook users have decided to take a break from the platform—or to delete the app entirely.

Foodbank fundraiser: UK food poverty at Christmas

Stephen Waddington

More people than ever before in the UK are expected to use food banks this Christmas. I’d appreciate your help raising money for the BAY Foodbank in North Shields near Newcastle.

How to use your writing skills to navigate tough conversations

PR Daily

It’s an occupational hazard. PR pros often run into disagreements with other writers and editors about matters of style or preferences in punctuation. Serial comma? Did someone say serial comma?).

The Ethics of PR Consultancies in “Choosing” Clients

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As the world becomes increasingly transparent, professional service firms need to know more about their clients and their potential clients. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom. The story did NOT have a happy ending, tarring the.more.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Influencers’ love of Snapchat fading in favor of Instagram and beyond

PR Daily

Social media influencers are ditching Snapchat for other platforms. Content creator Shaun “Shonduras” McBride, who has roughly 1.5 million followers on Snapchat, recently told AdAdge that he’s growing tired of the app not supporting him and other content creators.

3 actionable ways to build consumer trust

Agility PR Solutions

If your consumers to trust you, half the battle for your business will already be won. This is because it’s easier to build a loyal following of returning customers when they believe in you.

Google races to shutter Google+ after huge second data breach

PR Daily

Google has reported another data breach affecting users of its social media platform Google+, and this time the numbers are a lot bigger. Google had reported that a security flaw had allowed. hackers to access 500,000 users’. passwords and other sensitive information.

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PR and marketing tips and best practices for welcome emails

Agility PR Solutions

Whether it be video, music, or text, a ton of content is posted online every single day. Companies give their consumers more content in one day than they can possibly consume in a lifetime.

Infographic: A communicator’s guide to Google Chrome extensions

PR Daily

Google offers a wide range of add-ons for its web browser. These Chrome extensions provide communicators with many beneficial tools that can help improve collaboration, innovation, productivity and organization.

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2019 Offers A Fresh Start To Re-Ignite Your Personal Brand

PR Insiders

It’s that exciting time of year when we look with eager anticipation to the future, plotting out how we can make the coming 365 days even better than the previous ones. Maybe you want to expand your business. Perhaps you hope to add a few percentage points to your sales goals.

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PR 101: Journalists needs come first

Muck Rack

PR 101: Journalists needs come first

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There are no shortcuts in influencer marketing

Communications Conversations

Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. We’ve seen scores of articles about best practices, tips and case studies. And, in many of those articles, brands and agencies make it look easy.

The culture factor—many would pass on “perfect” job if corporate culture was not a fit

Agility PR Solutions

How Fashion Tech Brands Can Win On Social Media

5W PR

Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high.

4 Ways to Start Using Artificial Intelligence in Your Day-to-Day Marketing with HubSpot

PR 20/20

You’ve likely heard the hype: Artificial intelligence is everywhere. It’s taking over! ROBOTS WILL SOON DO OUR JOBS! HUMANS WILL GO EXTINCT! Kidding. (If If this is the AI news you’re hearing, you need a better source. I recommend the Marketing Artificial Intelligence Institute.)

Your PR expertise deserves to shine

PR Daily

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New Hire Press Release Examples & Writing Tips: How to Catch People’s Attention

Prowly

If you are looking for the ultimate formula for how to write a press release announcing a new hire, I must disappoint you—there isn’t one. But at least let me show you what to watch out for. The post New Hire Press Release Examples & Writing Tips: How to Catch People’s Attention appeared first on Prowly Magazine. Magazine Public Relations new hire press release

Hitting the Mark: Social Media Benchmark Report from Rival IQ

Solo PR Pro

You’ve created your client’s social media plan, establishing the critical metrics for each campaign. What if you could have insight into the social media performance of others within your client’s industry?

Tips for Writing a New Hire Press Release: How to Catch People’s Attention

Prowly

If you are looking for the ultimate formula for how to write a press release announcing a new hire, I must disappoint you—there isn’t one. But at least let me show you what to watch out for.

Employees – Hiring, Training, Leading – is this Boring Or…?

PR Fuel

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees.

#TipForTuesday – What is Leadership?

HMA Public Relations

This is the last #TipForTuesday of the year and the last four leadership cards from the Developing the Leader Within You deck. I made a commitment […]. The post #TipForTuesday – What is Leadership? appeared first on HMA Public Relations. Tip for Tuesday A Tip for Tuesday