Tue.Dec 11, 2018

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Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. He’s a tech PR guy and long-time PR blogger, so he can’t be all bad Seriously, Frank has written some great stuff, and is very savvy about matters related to PR, digital and content.

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PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Along with earned media visibility and recognition for thought capital, awards are an exciting way to build credibility and authority. Most importantly, awards represent a third-party endorsement. That’s valuable currency for rising into a higher consideration set.

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How To Never Lose A Customer Again

Melissa Agnes

How you make your customers feel … is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility. Author and Customer Retention Expert, Joey Coleman, joins the Invincible Brand Podcast to discuss strategic ways to foster a culture whereby increased customer retention leads to brand advocacy, business resiliency, and ultimately, brand invincibility.

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New Hire Press Release Examples & Writing Tips: How to Catch People’s Attention

Prowly

If you are looking for the ultimate formula for how to write a press release announcing a new hire, I must disappoint you—there isn’t one. But at least let me show you what to watch out for. The post New Hire Press Release Examples & Writing Tips: How to Catch People’s Attention appeared first on Prowly Magazine.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Ethics of PR Consultancies in “Choosing” Clients

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As the world becomes increasingly transparent, professional service firms need to know more about their clients and their potential clients. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom.

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Tips for Writing a New Hire Press Release: How to Catch People’s Attention

Prowly

If you are looking for the ultimate formula for how to write a press release announcing a new hire, I must disappoint you—there isn’t one. But at least let me show you what to watch out for. The post Tips for Writing a New Hire Press Release: How to Catch People’s Attention appeared first on Prowly Magazine.

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How Fashion Tech Brands Can Win On Social Media

5W PR

Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. Platforms are becoming more and more saturated with each passing day and brands are in a constant war to stand out amongst the crowd.

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3 actionable ways to build consumer trust

Agility PR Solutions

If your consumers to trust you, half the battle for your business will already be won. This is because it’s easier to build a loyal following of returning customers when they believe in you. What’s more, you’ll find more and more new customers coming your way thanks to the positive referrals you’ll receive. If you’re […]. The post 3 actionable ways to build consumer trust appeared first on Agility PR Solutions.

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2019 Offers A Fresh Start To Re-Ignite Your Personal Brand

PR Insiders

It’s that exciting time of year when we look with eager anticipation to the future, plotting out how we can make the coming 365 days even better than the previous ones. Maybe you want to expand your business. Perhaps you hope to add a few percentage points to your sales goals. As you set all […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Foodbank fundraiser: UK food poverty at Christmas

Stephen Waddington

More people than ever before in the UK are expected to use food banks this Christmas. I’d appreciate your help raising money for the BAY Foodbank in North Shields near Newcastle. The Trussell Trust network provided almost 160,000 three-day emergency food supplies to people in crisis in December last year, including 65,500 to children. The foodbank charity provided more than 650,000 three day emergency food supplies to children and adults in crisis across Britain between April and September 2018.

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The culture factor—many would pass on “perfect” job if corporate culture was not a fit

Agility PR Solutions

A positive corporate culture is becoming the most important factor for attracting and retaining the best talent for brands and businesses today—and this criticality is top of mind for employers looking to recruit, according to a new study from global staffing firm Robert Half that examines why workplace culture is increasingly under the microscope. According […].

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PR 101: Journalists needs come first

Muck Rack

PR 101: Journalists needs come first

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How Discovering & Following Your Passion Can Help You Have a Global Career [Video]

Inbound PR

When people ask me how old I am and then find out that I'm 28, they are often shocked. They're surprised that I've managed to achieve so many things in my career in such a short timespan and are curious to understand my journey and what I've done differently. I don't consider myself extraordinary or different. There are so many people out there that I admire who have done way more tremendous things that I have.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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4 Ways to Start Using Artificial Intelligence in Your Day-to-Day Marketing with HubSpot

PR 20/20

You’ve likely heard the hype: Artificial intelligence is everywhere. It’s taking over! ROBOTS WILL SOON DO OUR JOBS! HUMANS WILL GO EXTINCT! Kidding. (If this is the AI news you’re hearing, you need a better source. I recommend the Marketing Artificial Intelligence Institute.) But AI is poised to massively influence how marketers work. It’s estimated that 80% of a marketer’s job function will be intelligently automated, to some degree, in the next 3-5 years—and AI and other analytics will have t

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Hitting the Mark: Social Media Benchmark Report from Rival IQ

Solo PR Pro

You’ve created your client’s social media plan, establishing the critical metrics for each campaign. What if you could have insight into the social media performance of others within your client’s industry? That is what you’ll find in the 2018 Social Media Benchmark Report from Rival IQ, a Social Insights API that recently entered into a partnership with Hubspot.

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#TipForTuesday – What is Leadership?

HMA Public Relations

This is the last #TipForTuesday of the year and the last four leadership cards from the Developing the Leader Within You deck. I made a commitment […]. The post #TipForTuesday – What is Leadership? appeared first on HMA Public Relations.

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Employees – Hiring, Training, Leading – is this Boring Or…?

PR Fuel

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. These are the guys and girls who will be dealing with your customers on a daily basis…the ones who will be making first impressions that can win or lose new customers…the ones who will be responsible for talk

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Avoid Brand-Killing Tweets

Ronn Torossian

Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet. There are a lot of reasons why Twitter has been a career killer, but our focus in this article […]. The post Avoid Brand-Killing Tweets appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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PR and marketing tips and best practices for welcome emails

Agility PR Solutions

Whether it be video, music, or text, a ton of content is posted online every single day. Companies give their consumers more content in one day than they can possibly consume in a lifetime. If you’re in PR, this means it can be hard for you to separate yourself from the crowd and compete for […]. The post PR and marketing tips and best practices for welcome emails appeared first on Agility PR Solutions.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months.