Presspage

MAY 17, 2018

The team’s cyclists work hard to manage their diabetes in combination with their lives as professional bike racers. The team reflects this on its website, which showcases all of their racing activities, inspirational stories and qualitative and educational activities. Although the site provides a continuous stream of great content that is a tremendous source of information for fans, and an inspiration for people living with diabetes, the team’s public relations efforts were eager to

Sports 90

Sports Education Strategy Publicity 90

NewsWhip

MAY 17, 2018

With Meghan Markle and Prince Harry’s royal wedding buzzing on social, we take a look at which stories are royally share-worthy. Do you have royals on the brain? Have you watched “The Crown” several times over? Did you watch the Christmas Prince every day after it came out? Did you fact-check the “Meghan and Harry” Lifetime […].

Journalism 88

Journalism Communications 88

Waxing UnLyrical

MAY 17, 2018

Guest Post by Paula Kiger. “You have to promise me you won’t share this.”. The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page. What could be so bad that I was being warned strongly against sharing it outside of a closed Facebook group? When the time came to watch the video, our coordinator appeared—no makeup, sweats, not as put-together as she would have required of herself for a broadcast beyond a small and trusted gr

Exercises 82

Exercises Interviews Groups Video 82

HMA Public Relations

MAY 17, 2018

Jody Sutter, from The Sutter Company, recently presented on how to win new business at the Public Relations Global Network Conference in Toronto. Here are the takeaways. The post How To Win New Business appeared first on HMA Public Relations.

How To 50

How To Conference Company Publicity 50

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Karen Freberg

MAY 17, 2018

The past few days have been a whirlwind of discussions, coffee breaks, brainstorm sessions, and recordings for an upcoming certification. I have spent the past few days in Boston working with the HubSpot Academy team as they prepare to launch a new certification on social media. You may be asking – Karen – how did you get involved with HubSpot Academy?

Social Media 48

Social Media Media Education Energy 48

PR 20/20

MAY 17, 2018

If you’re interested in growing your business, then lead generation campaigns are a must. It’s not surprising that marketers are obsessed with leads. In fact, “ 53% of marketers say half or more of their budget is allocated to lead generation.”. These campaigns come in the form of gated content offers like survey reports, coupons, free events, job applications, and much more.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. At that time, there was no such thing as multimedia — he was a digital editor, then a video editor — but there was a push from the paper to get at least some of its staffers covering stories in new and more visua

Infographics 54

Infographics Print Video Real Estate 54

PR Conversations

MAY 17, 2018

Over the past decade or so, public relations has been in a rollercoaster relationship with social media. Nervous initially to jump onboard, since then we’ve been up the hype cycle with several peaks of inflated expectations followed by swoops down into the trough of disillusionment. Are we currently in a valley of despair following all the shenanigans of ‘fake news’ and ‘data scandals’?

Social Media 53

Social Media Communications Media Twitter 53

Flack's Revenge

MAY 17, 2018

Tech PR is usually not about life or death issues. Yes, we do start revolutions – but with a small “r”. Governments aren’t toppled, or blood spilled from our work. The field of cybersecurity technology is a different animal, however. It can bring the cloaks, daggers and pose ethical challenges for PR teams, vendors and journalists alike. I thought about this while reading a NY Times story: When Spies Hack Journalism.

Ethics 120

Ethics Banking Journalism Guidelines 120

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