Onclusive

JANUARY 18, 2017

As the countdown to the inauguration continues, I thought it would be fun — and hopefully a bit interesting — to have a little Government 101 refresh while simultaneously prompting you to think differently about the media world and all its various players. Let’s start with a flash back to grade school. Remember learning about […].

Media 223

Media Government Industry Trends 223

Ronn Torossian

JANUARY 18, 2017

Any time a pro sports franchise up and moves to another market, it leaves fans fuming. Remember the Colts slipping away from Baltimore to move to Indianapolis in the “dark of the night?” Or when the Cleveland Browns went to Baltimore and left their loyal Dog Pound back in Cleveland feeling totally betrayed? What about when the Brooklyn Dodgers jumped from coast to coast to live large in Los Angeles, or when the Seattle Supersonics devastated basketball fans in the Pacific Northwest by moving 

Sports 163

Sports Blogging Marketing Strategy 163

Melissa Agnes

JANUARY 18, 2017

One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion. While you’ll most certainly leverage the digital landscape in some capacity to communicate your main messages – whether it’s via your corporate website, social media, etc. – we can’t overlook the importance of one-on-one, more personable communications that aim

Crisis Communications 154

Crisis Communications Crisis Communications Crisis Management 154

PR News

JANUARY 18, 2017

There’s good news and bad news surrounding media reports Jan. 17 that Delta cabin personnel will be receiving diversity training. The good news, of course, is that the brand is providing important training to front-line employees at a time when social media, full flights, small seats and perhaps the charged political climate have combined to… Continued.

Training 73

Training Employee Course Social Media 73

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Beyond PR

JANUARY 18, 2017

It’s no secret that news releases that include multimedia make your story stand out and build deeper connections with your audiences. In fact, videos are proven to increase views by 2.8X – not only engaging your audience, but providing a valuable resource to media and bloggers who may also be looking for multimedia to include in their stories.

Video 61

Video Training Brand Branding 61

PRSay

JANUARY 18, 2017

2016 was the year of the unexpected. From a Trump presidency to Brexit, I think I speak for most us when I say that I’m excited that 2017 is finally here. There’s a lot to look forward this year but not all change is bad. Especially when we’re discussing significant changes in digital marketing, specifically within the world of influencer marketing.

Marketing 75

Marketing B2B Technology Fashion 75