Tue.Oct 16, 2018

MBS, and the million-dollar Saudi charm offensive you can’t ignore

Mark My Words

Middle East Eye. Advertising experts say the charm offensive will have cost Saudi Arabia a tidy seven-figure sum for the billboards and the brains behind them. They would have paid the same rates as those of major corporate brands for the three-day blitz, with [link] more than $1m has been spent. When asked for his best guess, British PR agent Mark Borkowski said: “A lot of money… an-eye watering amount of money. The people I think are involved – they don’t come cheap.”

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Should you pitch a journalist via social media? These 3 journalists say no

Muck Rack

Should you pitch a journalist via social media? These 3 journalists say no

Looking to 2019: Planning for PR Pros

Solo PR Pro

Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. As we enter these last few months of 2018, we’re likely focused on business development and budget planning with current clients.

4 tips for a professional social media presence

PR Daily

Bad manners are everywhere—and these days it seems they're most often on display on social media.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Platinum: Celebrating the CIPR at 70

Stephen Waddington

Platinum is the precious metal that recognises a 70th anniversary. It’s also the name of a very special CIPR community project that celebrates its foundation in 1948. Platinum has been published today by the CIPR. It’s my eighth book.

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In the age of AI, consumers want brands to understand their emotions—here’s how

Agility PR Solutions

Artificial Intelligence is becoming the norm for brands to quickly and efficiently engage with customers. For example, 80 percent of businesses already use or plan to use chatbots by 2020.

Infographic: How to focus your content strategy

PR Daily

Creating content without a plan does you little good. Continually churning out videos and social media posts that receive limited engagement and offer minimal value to your audience will only lead to your content getting lost in the crowded digital landscape.

New start for 2019

Stephen Waddington

Six years, almost to the day, after joining Ketchum I’m calling it a day. During my time at Ketchum I’ve focused on helping clients and colleagues do the best job possible engaging with the public, driving the integration of digital and social capabilities in client engagements across the network. I’ve served a number of roles including European Digital & Social Media Director, and most recently Partner and Chief Engagement Officer.

3 steps for paring your brimming résumé to a single page

PR Daily

Job seekers who’ve had long, robust careers might need résumés that cover two or even three full pages. That’s perfectly fine. Other job seekers—the younger, the less experienced—can make do with just one. That’s fine, too.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

So what do you do for a job Stuart?

Stuart Bruce

A couple of recent blog posts by people who I admire and respect have made me think about my own career.

Internet outage sparks customer outrage, as AT&T lags on updates

PR Daily

In 2018, a day without internet is a catastrophe for some. AT&T customers in the Dallas area were treated to a day of old-school activities after a lightning strike on a connection hub—and the resulting fire—downed their internet for 12-plus hours, from 9:45 a.m. to 10:30 p.m.

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5 things comms pros need to know about push notifications

Agility PR Solutions

Back in the days, people just went online to find information. Today, people expect information to be brought to them. Perhaps the perfect embodiment of this shift is the push notification. First rolled out with iOS 3.0 in 2009, push notifications are the epitome of content being brought to you.

5 Paul Allen quotations to inspire communicators

PR Daily

Many have given thanks to billionaire philanthropist and Microsoft co-founder Paul Allen, who died on Monday. Along with Microsoft, Allen founded Vulcan and space transportation company Stratolaunch, and he owned both the Portland Trailblazers and the Seattle Seahawks.

Marketing Automation Only Does What You Tell It To; Off Script No. 33: Bryan Young

Sword and the Script

It would sure be nice to buy a pound of marketing automation , turn it on, and then relax as highly qualified leads pour in.

Does your team deserve a celebration?

PR Daily

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The road to ROI—marketers struggling to assess their job performance

Agility PR Solutions

Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers.

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Finding All The Voices

HMA Public Relations

I had never heard the term “inclusive marketing” until I was doing the research for my presentations at the recent Improving Disability Communications workshop hosted by the National […]. The post Finding All The Voices appeared first on HMA Public Relations.

How to Prepare Your Content Marketing Strategy for 2019 [WEBINAR]

PR 20/20

Editor's note: This article was submitted by Natalie Slyman, the director of content and social media at Influence & Co. Natalie loves telling stories, cooking, and her two cats, Roxanne and Priscilla. Wouldn't it be wonderful to have the gif t of seeing into the future?

When Hiring a Crisis Management Advisor, Become An Informed Buyer To Mitigate Unnecessary Risk

Melissa Agnes

Don’t let the lack of certification in this profession put your organization at risk. You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube.

Bold Personal Branding for Brave Women | Enhance Your Image & Influence

wiredPRworks

Announcing a new program. Bold Personal Branding for Brave Women. If you had a chance to change your fate, would you? Join us for a transformative evening at Chico’s in downtown Naperville.

How Fascism Works

Doctor Spin

“If you use history and philosophy as a guide, it’s easy to see parallels between Trump’s words and those of the most reviled fascists in history. That scares me, and it should scare you too,” says Jason Stanley, philosophy professor at Yale University.

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Purpose, values, ethics: Big ideas from #PRSAICON 2018

TrendKite

The big ideas for a bright future from #PRSAICON 2018: Purpose, values and ethics

PR Basics Based on Principles will Never Change

PR Fuel

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication principles. Below is some timeless PR advice that meets that standard: Everything I Know about PR, I Learned in Kindergarten.

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