Onclusive

MAY 3, 2017

For public relations professionals, media monitoring can be both tedious and exciting. If you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used for strategizing. As an employee of a PRTech company, I’m obviously a bit biased in […].

Media 186

Media System Employee Company 186

Business Wire

MAY 3, 2017

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. Fake news is no longer a simple distraction or nuisance, it is a dangerous tool subverting investing habits and people are concerned.

Financial 154

Financial Healthcare Survey Consumer 154

Onclusive

MAY 3, 2017

For public relations professionals, media monitoring can be both tedious and exciting. If you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used for strategizing. As an employee of a PRTech company, I’m obviously a bit biased in how to handle the media monitoring puzzle.

Media 150

Media Data System Resources 150

ImPRessions - Crenshaw Communications

MAY 3, 2017

The Tony nominees were announced this week, and it’s award season for public relations as well. We are pleased to be contenders in a couple of categories. Nothing beats acknowledgment by industry peers for a job well done. The timing also provides a good opportunity to review the kinds of traits that create award-winning PR teams. Cultivating Habits of Highly Successful PR People.

Writing 149

Writing Education Pinterest Creativity 149

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Flack's Revenge

MAY 3, 2017

My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread you r message far and wide. The post was inspired by Kelsey Liebert’s Moz article about creating the Majority Illusion, and Gilad Lotan’s post The Network is Everything. It’s a fascinating topic.

Marketing 136

Marketing Data Analysis Tools 136

HMA Public Relations

MAY 3, 2017

PRSA Phoenix brought Elise Mitchell, APR, Fellow PRSA and author of Leading Through the Turn, to town to speak about leadership. Abbie shares her takeaways. [Click below for more]. The post Focus on Only What You Can Do and Give the Rest Away appeared first on HMA Public Relations.

Leadership 49

Leadership Publicity Groups Communications 49

Karen Freberg

MAY 3, 2017

This week marked not only the start of Derby week here in Louisville, but also the end of my sixth year teaching at the University of Louisville (my last as an Assistant Professor). Next fall semester, I will be able to introduce myself as an Associate Professor of Strategic Communications to my students at UofL. I also finished my fourth year teaching social media at UofL.

Sports 40

Sports Social Media Groups Nonprofit 40

Communications Conversations

MAY 3, 2017

You know how when you meet some people you can just tell they’re going to be a big deal some day. That’s how you feel when you meet Amanda Gebhard. And I’m quite sure that feeling will pay off in the years ahead (you watch!). She’s currently in a social role over at Boston Scientific, but I think the comms/marketing world has much more in store for this young woman.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Cision

MAY 3, 2017

How many indicators on an airplane do you think it takes for a pilot to go into Emergency mode? One? Two? Pilots have altimeters, instruments that help them monitor their elevation in the sky, with radar they know where they are in relation to other planes, the ground, and even how well their engines are performing. If anything goes wrong, they follow procedure to correct course, or land the plane.

Airlines 137

Airlines How To Engineering Radio 137

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Communications

Beyond PR

MAY 3, 2017

How many indicators on an airplane do you think it takes for a pilot to go into Emergency mode? One? Two? Pilots have altimeters, instruments that help them monitor their elevation in the sky, with radar they know where they are in relation to other planes, the ground, and even how well their engines are performing. If anything goes wrong, they follow procedure to correct course, or land the plane.

Airlines 65

Airlines How To Engineering Data 65

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Media organizations like the AP are fighting the good fight against fake news and must continue to be allowed to operate independently and provide value as a trusted source of information to the public.

Brand 253

Brand Branding Government Ethics 253

Beyond PR

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Media organizations like the AP are fighting the good fight against fake news and must continue to be allowed to operate independently and provide value as a trusted source of information to the public.

Brand 55

Brand Branding Government Ethics 55