Wed.May 11, 2022

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Online Advertising Strategies for Success

Ronn Torossian

When a company first launches an online advertising campaign is just the beginning. Once a business has several different advertising campaigns behind it, it’s time to start experimenting with different, and more advanced strategies to generate a lot more success. Automated Bidding Companies that aren’t confident in setting their ad bets and optimizing their campaigns […].

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Top Adtech Conferences For PR Exposure

ImPRessions - Crenshaw Communications

One of the more fascinating aspects of a great PR program is the visibility it generates beyond earned media. People usually think of media pitching and press releases when they think about public relations. But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. .

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How positive PR can turn customers into your affiliate salespeople 

Agility PR Solutions

The most effective form of advertising is word of mouth. When customers love your products and tell their friends and family how great your products are, your sales are likely to grow exponentially. That’s why using positive public relations to turn your customers into affiliate salespeople is an intelligent strategy. Positive PR and affiliate marketing […].

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Benchmarking your brand’s performance against competitors

NewsWhip

In this third installment of our blog series that uses Home Depot as a guide for how brands can utilize NewsWhip Spike, we’re demonstrating how our Combined Timelines feature can help you benchmark your brand’s performance. . Let’s get right into it with some examples. Benchmark the media and public interest in your brand against its competitors. We previously analyzed how to keep track of your brand’s earned media with Timeline.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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3 PR tips for selling more products on Amazon

Agility PR Solutions

Companies that sell products on Amazon tend to find it a bit difficult to stay ahead of their competitors and sell more to consumers. As long as a business decides to market and promote its products in another fashion, it can reach a larger rate of consumers and generate more sales. Technology PR helps sell […]. The post 3 PR tips for selling more products on Amazon appeared first on Agility PR Solutions.

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New research urges B2B CMOs to redefine marketing’s mandate

Agility PR Solutions

According to new Forrester research, B2B CMOs are increasingly playing a critical role in driving sustainable and profitable growth for their companies. They are steering their firms through cultural and societal changes—including shifting macroeconomic factors and a changing workforce—all of which have important implications for their company’s growth strategy.

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Lessons from Moderna: Leverage the Power of Artificial Intelligence

Stern + Associates

While the positive news about Moderna’s coronavirus vaccine trials is understandably exciting, the story behind their success offers organizations in every sector a dramatic opportunity to take a giant leap forward in their own industries. Among the key players quietly helping Moderna drive efficiencies at a previously unthinkable scale are Harvard Business School Professors and corporate advisors Karim Lakhani and Marco Iansiti , two of the world’s leading experts on operating models driven

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Consumers recognize benefits of AI for personalization, but marketers must work to prove value

Agility PR Solutions

While consumers are open to the benefits of personalization that AI provides, marketers still have work to do to make those interactions feel truly personal and valuable, new research from customer data platform (CDP) industry analysis firm CDP.com reveals. The new study on consumers’ perspectives on artificial intelligence (AI) usage in marketing and customer service […].

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4 free social media ideas for companies looking to extend their Employer Brand on LinkedIn

Communications Conversations

The phrase “Employer Brand” has taken on a life of its own the last few years. Companies are investing more and more in their Employer Brand–mostly because they have to! Talent is at a premium in 2022 and employers know it. So, simply posting open positions on LinkedIn and Indeed ain’t gonna cut it anymore. And as more companies have started to bring these Employer Brands to life on social, I see many going through the motions–essentially doing the same thing every

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Guide to Building the Right Ads by a Paid Social Agency

Konnect Agency

In 2021, Statista shared that 75% of Gen Zers and 48% of millennials made purchasing decisions influenced by social media ads, resulting in over $40.3B in the US alone. For that reason, having a paid social strategy within your marketing calendar is going to elevate your social presence and ensure your product is being seen by the right people. By working with a paid social agency and prioritizing paid social strategies, you will see a return on investment through conversion, targeted visibility

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EV charging infrastructure – construction, projects, planning and tax issues

Practical Law Construction

In the third and final blog in our series looking at common queries on the roll out of EV infrastructure (see our previous blogs on progress and challenges and landlord and tenant issues ) we focus on construction, planning and tax aspects. Question: Is planning permission required to install EV charging points in an existing building? The installation of charging points is “development” for the purposes of the Town and Country Planning Act 1990.

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The 2022 PR/Media Quiz

Flatiron Communications

Loading…. The post The 2022 PR/Media Quiz appeared first on Flatiron Communications.

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