Wed.May 11, 2022

How to help bridge social and political divides among employees

PR Daily

A new report offers tips on how to communicate with people who hold different perspectives. Among the myriad of challenges that internal communicators currently face, the inability to talk with employees about divisive political and social issues is one of the toughest.

Online Advertising Strategies for Success

Ronn Torossian

When a company first launches an online advertising campaign is just the beginning. Once a business has several different advertising campaigns behind it, it’s time to start experimenting with different, and more advanced strategies to generate a lot more success.

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Top Adtech Conferences For PR Exposure

ImPRessions - Crenshaw Communications

One of the more fascinating aspects of a great PR program is the visibility it generates beyond earned media. People usually think of media pitching and press releases when they think about public relations.

Member exclusive: How Discover Puerto Rico is educating audiences about island heritage

PR Daily

With the launch of its new ‘Live Boricua’ campaign, the team hopes to highlight the cultural richness of an often-overlooked travel destination. For the team behind Discover Puerto Rico, it’s always been a challenge to educate consumers about the island’s unique travel offerings. “As

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

How positive PR can turn customers into your affiliate salespeople 

Agility PR Solutions

The most effective form of advertising is word of mouth. When customers love your products and tell their friends and family how great your products are, your sales are likely to grow exponentially.

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3 PR tips for selling more products on Amazon

Agility PR Solutions

Companies that sell products on Amazon tend to find it a bit difficult to stay ahead of their competitors and sell more to consumers. As long as a business decides to market and promote its products in another fashion, it can reach a larger rate of consumers and generate more sales.

Benchmarking your brand’s performance against competitors

NewsWhip

In this third installment of our blog series that uses Home Depot as a guide for how brands can utilize NewsWhip Spike, we’re demonstrating how our Combined Timelines feature can help you benchmark your brand’s performance. . Let’s get right into it with some examples.

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New research urges B2B CMOs to redefine marketing’s mandate

Agility PR Solutions

According to new Forrester research, B2B CMOs are increasingly playing a critical role in driving sustainable and profitable growth for their companies.

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Collaboration, Best Practices Are Benefits of the PRGN Network

HMA Public Relations

Agency networks like PRGN allow members to work together, collaborate on new business, share clients and more.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Consumers recognize benefits of AI for personalization, but marketers must work to prove value

Agility PR Solutions

While consumers are open to the benefits of personalization that AI provides, marketers still have work to do to make those interactions feel truly personal and valuable, new research from customer data platform (CDP) industry analysis firm CDP.com reveals.

The 2022 PR/Media Quiz

Flatiron Communications

Loading…. The post The 2022 PR/Media Quiz appeared first on Flatiron Communications. earned media PR quiz public relations JOurnalism Media PR Public Relations

4 free social media ideas for companies looking to extend their Employer Brand on LinkedIn

Communications Conversations

The phrase “Employer Brand” has taken on a life of its own the last few years. Companies are investing more and more in their Employer Brand–mostly because they have to! Talent is at a premium in 2022 and employers know it. So, simply posting open positions on LinkedIn and Indeed ain’t gonna cut it anymore.

Guide to Building the Right Ads by a Paid Social Agency

Konnect Agency

In 2021, Statista shared that 75% of Gen Zers and 48% of millennials made purchasing decisions influenced by social media ads, resulting in over $40.3B in the US alone.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

EV charging infrastructure – construction, projects, planning and tax issues

Practical Law Construction

In the third and final blog in our series looking at common queries on the roll out of EV infrastructure (see our previous blogs on progress and challenges and landlord and tenant issues ) we focus on construction, planning and tax aspects.