Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? Chances are the answer is Facebook. Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 percent , no matter the industry. It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users.

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Facebook Marketing Journalism Creativity 0

Ronn Torossian

JANUARY 2, 2018

Some companies had an incredible 2017. Tesla, though they took some lumps, looked good time and again. Amazon, Ford, and Delta all saw good news go out to the masses. Other brands were not so lucky. Several big retail and service brands suffered huge embarrassments in 2017, others were buffeted by PR disasters that spilled over from last year and continued to get worse.

Retail 150

Retail Blogging Brand Branding 150

Sword and the Script

JANUARY 2, 2018

We all want happy classrooms where true learning is at the heart of everything we do. A great way to move toward that goal is to build your classroom “brand,” says teacher-librarian Rita Platt. She describes her own brand development and offers tips to develop yours.

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Brand Branding Education Strategy 133

Ronn Torossian

JANUARY 2, 2018

The Amtrak rail company suffered a major, tragic PR crisis recently after a deadly train derailment in Washington State. A fast-moving passenger train jumped the tracks, with some cars landing in the woods and others landing on a busy interstate below the rail overpass. At least three people were killed, and dozens more were injured. After the accident, the interstate was closed for hours as wreckage was cleaned up and rescue crews attempted to help wounded people trapped in derailed cars.

Training 150

Training Crisis Blogging Company 150

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

JANUARY 2, 2018

Which analytics matter most in PR? How do I know what to measure? Within the business world, the volume and velocity of data continues to command attention. In the public relations sphere, knowing what to focus on, given the data analysis capabilities available in the crowd of business software applications, can be overwhelming.

Analytics 95

Analytics Data Publicity Software 95

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. In the past, I’d use my work email to complete the registration forms – trading my contact information for content.

eBook 71

eBook Exercises Employee SEO 71

David PR Group

JANUARY 2, 2018

There is no stranger thing than being breached. Here are a few ways to avoid the horror.

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Beyond PR

JANUARY 2, 2018

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago.

Measurement 75

Measurement Strategy Software Analytics 75

Stern + Associates

JANUARY 2, 2018

This is a contribution from Tomáš Haviar, a Recruiter at Bynder Orbit – a creative content management software provider. In many organizations, recruitment is reactive. Businesses only start seeking people once a glaring hole in the company becomes apparent instead of preemptively seeking people as part of a business strategy. Yet, people are key to reach any business goal.

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Strategy Software Meeting System 0

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Solo PR Pro

JANUARY 2, 2018

Happy new year! On November 13, 2018, Solo PR Pro will be officially 10 years old. On that day, Kellye Crane founded Solo PR Pro and wrote the first blog post that would launch this incredible platform. This past decade has been amazing thanks to our incredible community. In 10 years, Solo PR Pro has grown from a blog to a professional membership community.

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Community Resources Meeting Blogging 0

HMA Public Relations

JANUARY 2, 2018

Creating a signature event that eventually becomes a tradition is no small feat. We in the PR industry, and those who provide tourism public relations, often […]. The post How to Create a Signature Event appeared first on HMA Public Relations.

Tourism 40

Tourism How To Industry Publicity 40

Norton's Notes

JANUARY 2, 2018

Local. It is often thought that the job title you hold, or those titles you have held, define you as a creative person. The truth is that the power of creativity is way bigger than any job title could ever bestow upon an individual. Join us for a thoughtful (and probably tangental) conversation with creative industry veteran, Norm Shearer, Partner and CCO at Cactus.

Creativity 28

Creativity Local Writing Industry 28

Ryan Foran

JANUARY 2, 2018

2017 was a wild year, as freight transportation faced one disruption after another. The biggest influences were the Four Es: Economic growth. E-commerce. Electronic logging devices. Extreme weather (including Hurricanes Harvey and Irma). Those four factors added up to extraordinary pressure on spot market truck capacity, driving rates up as high as we’ve seen them since at least 2010, when we established the freight rates database that forms the foundation of DAT RateView.

Transportation 20

Transportation Retail Construction Trends 20

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

The Proactive Report

JANUARY 2, 2018

Day 2 of 80 Days of Excellence From the Cool Cat Teacher Blog by Vicki Davis Follow @coolcatteacher on Twitter. The most significant thing that has happened to me over the past ten years is how I’ve learned look at using time. Yesterday, as I sat on the couch at Dad’s birthday party yesterday talking to a dear friend, Cara. She is a bit younger than me, however, is grappling with getting older.

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System Wikipedia Travel Education 0

Beyond PR

JANUARY 2, 2018

Mobile payments have been a major trend in 2017, especially for China. This comes as no surprise, with China’s expanding tech-savvy middle class causing e-commerce apps such as Alipay, WeChat and e-commerce mammoth JD.com to grow tremendously over the latter quarters of 2017. According to a report released by internet research firm Analysys yesterday, the […].

Mobile 0

Mobile Analysis Trends Report 0

Prohibition

JANUARY 2, 2018

So, in Mark Zuckerberg’s ongoing quest for greater transparency (at least, on the PR front) following the US Elections, he’s just announced plans to throw open the previously hidden world of Facebook advertising. While the focus is largely on those buying political ads, his slightly ambiguous post suggests that anyone visiting a brand page will soon be able to see how much said brand has paid for advertising, details of how their particular ads are targeted, as well as the number of impressions

Advertising 48

Advertising Advertising Facebook Creativity 48