Thu.Dec 16, 2021

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13 Public Relations Statistics Summarizing 2021

Sword and the Script

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. At the year’s end, we go back through all of the PR statistics for a year-end roundup piece. The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one.

Publicity 142
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Advergames

Ronn Torossian

The term ‘advergames’ comes from a merging of the terms ‘advertisement’ and ‘games’. This type of strategy promotes brand awareness and improves engagement. It provides a platform for a very subtle type of advertisement as brands are integrated with the entertainment content. Quite a few brands have enjoyed considerable success in attracting consumers to their […].

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4 reasons why marketing/PR monitoring and reporting is essential

Agility PR Solutions

Once seen as the budget you couldn’t count or measure and the return on investment that you wouldn’t realize, things have changed, and marketing and PR can, and must, now be accurately monitored and reported on. Without the requisite understanding of what type of marketing reaches which customers best and what this translates to in […]. The post 4 reasons why marketing/PR monitoring and reporting is essential appeared first on Agility PR Solutions.

Report 156
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Say it loud: PR is an impact business

Steve Barrett on PR

As we call it a wrap on a difficult 2021, let’s be proud of the PR industry’s achievements this year and push back against lazy stereotypes about it.

Blogging 125
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Today’s shoppers want retailers to invest more in sustainability—how it drives purchase decisions

Agility PR Solutions

With 59 percent of shoppers making it a priority to live a more environmentally-conscious lifestyle, new research findings from integrated sales and marketing services firm Acosta demonstrate how consumers plan to take more actions with sustainability in mind. “Consumers are continuing to place an emphasis on sustainability when making purchasing decisions, showing that eco-friendly lifestyles […].

Retail 148

More Trending

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When crisis PR goes wrong: Alec Baldwin’s misguided response

Agility PR Solutions

Recently, Alec Baldwin sat down for an interview with George Stephanopoulos regarding the fatal shooting of cinematographer Halyna Hutchins on the set of his film “Rust”. According to Baldwin, he would have never pointed a firearm at another person and pulled the trigger, a statement that hurt his reputation a lot more than it managed […]. The post When crisis PR goes wrong: Alec Baldwin’s misguided response appeared first on Agility PR Solutions.

Crisis 78
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FREE DOWNLOAD: Eight Reputation Enhancement Actions to Take in 2022.

Reputation Us

We may have come out of the storm of 2020 & 2021—but everything has changed. While it is important to progress onward, some reflection is needed. Consider the promises you made your customers during the pandemic. Did you fulfill them? Your reputation is on the forefront now for how you handled the crises of the past two years. Going forward, ReputationUs created Eight Reputation Enhancement Actions to take in 2022 to help you enhance, protect and defend your company’s valuable reputati

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PR predictions for 2022: 10 industry pros weigh in

Muck Rack

PR predictions for 2022: 10 industry pros weigh in

Industry 137
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The art of the “I Have a New Job” announcement

Communications Conversations

One huge trend that I’ve completely missed out on over the last 12 years is the whole “I have a new cool job!” job announcement thing on social media. I started as an independent social media consultant 12 years ago, so I haven’t had a new job in the social media era. I never got to say “Hey, I have a new job!” I feel so robbed!

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Flexibility Tops My List of PR Skills

HMA Public Relations

When implementing your client campaigns, flexibility is essential. Read more from Abbie Fink on the importance of flexibility in today's post.

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Meet Hope Arcuri, senior communications officer at the International Rescue Committee

Muck Rack

Meet Hope Arcuri, senior communications officer at the International Rescue Committee

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Maxim Behar for BG ONAIR: What Bulgarians were Searching for on Google in 2021

Maxim Behar

PR expert Maxim Behar and psychologist Mladen Vladimirov commented on the most googled names by Bulgarians for 2021, the discussion took place in the studio of "Bulgaria this morning", and focused on the likes of Kiril Petkov, Juliana Gani and the Covid vaccine. The two experts discuss the nation’s political interest in the parliamentary elections and the people's distrust of those in power.

Google 52
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An experiment of work/life harmony as a #SMprof

Karen Freberg

I did a little experiment this fall semester, and haven’t shared this until right now. You may be curious on what I mean by this, but I wanted to explore whether or not a theory and discussion I had with a good friend of mine (also a great colleague!) could be achievable. I always have great conversations with fellow friend / book author / #SMprof rockstar Carolyn Kim.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The 21 most popular Muck Rack posts in 2021

Muck Rack

The 21 most popular Muck Rack posts in 2021

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Peloton shows how to swiftly navigate a PR crisis—just like that

Agility PR Solutions

In the season premiere of the highly anticipated Sex and The City reboot, And Just Like That, Carrie Bradshaw’s beau, Mr. Big, hops on his Peloton for the 1,000th time. The branding was clear, this was definitely a Peloton stationary bike, with familiar instructor Jess King (AKA “Allegra” on the show) cheerleading Mr. Big on […]. The post Peloton shows how to swiftly navigate a PR crisis—just like that appeared first on Agility PR Solutions.

Crisis 148