Thu.Sep 29, 2022

Gaming Influencer Marketing

Ronn Torossian

Gaming influencers are content creators who play games by using platforms like Twitch, Discord, and YouTube. They connect with their audiences through livestreams. Gaming influencers have the advantage of promoting a brand to a unique audience.

5 tips for appealing to today’s consumers and improving your reputation

Agility PR Solutions

Businesses must always know how to appeal to today’s consumers, but this is not easy when consumer habits and expectations are constantly changing. A lot has changed since the start of the pandemic, and businesses now have to adapt and adjust to ensure that they can appeal to a modern-day consumer.

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Announcing PR Daily’s 2022 Nonprofit Communications Awards finalists

PR Daily

Congratulations to this year’s list of outstanding finalists!

Analyzing Analyst Relations – New Research Schools on How to Get it Right

Flack's Revenge

At Fusion PR , we are big believers in the power of industry analyst relations. Most of our programs include an A/R track. In the world of enterprise tech, they are extremely important influencers. But how can you reap the potential benefits of engaging and working with analysts?

Discover the Actionable Habits of the World’s Best Strategic Communicators

Cision’s 4 Data-Driven Habits of Top Comms Teams details the habits of the world's best communicators. Uncover actionable habits that will give you the power to influence and amplify your story better. Download this free e-book today!

Why and how: Writing great business copy

PR Daily

To get to the heart of the matter, write like a journalist. As business writers face the blank page asking, “Where do I begin?” the journalist’s trusty Who-What-When-Where-Why-How questions are a great place to start.

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Blogging is getting harder, Adult Happy Meals hit the market and more

PR Daily

Plus: Instagram releases its holiday guide. Blogging in 2022 is hard. A survey of 1,000 bloggers from Orbit Media indicated that 80% of surveyed bloggers report that their blog delivers “some results” or “strong results,” which has remained steady since 2016.

5 brilliant Facebook marketing examples

Awario

Facebook is trickier than it seems when it comes to advertising. So how to make sure your marketing efforts and social media budget don't go wasted? I suggest learning from the best in the field. So in this post, I've gathered brand, big and small, that do it right - specifically on Facebook

4 proactive steps for when you’re unfairly cast as a ‘Goliath’

PR Daily

Because sometimes you might seem like the big, bad guy, but you actually aren’t. Who doesn’t love an underdog story?

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Intellectual Property Issues and RFPs: Protecting Your Work

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for updates on programming. A PR firm puts together a presentation for a client who is soliciting Request for Proposals (RFPs).

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

The real metaverse opportunity is moving beyond gaming

Agility PR Solutions

New research from independent professional services firms network KPMG finds that the vast majority of U.S.

Do The Right Thing, Not All The Things: 3 Marketing Mantras To Follow

PR 20/20

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. Marketers are more than just the people behind a computer posting on social media and making aesthetically pleasing pieces of content. We’re thoughtful. We’re inquisitive.

Half of holiday shoppers steadfastly brand loyal, will only shop at stores frequented in the past

Agility PR Solutions

Trust is a key to brand loyalty—48 percent of consumers say they distrust brands with their personal information. As a result, one in two U.S. holiday shoppers are steadfastly brand loyal and will only shop at stores they frequented in the past, a new survey of U.S.

3 Ways to Create Compelling B2B Content [INBOUND 2022 Recap]

PR 20/20

C ontrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be boring. In fact, it shouldn’t be. Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads.

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

The Scary Side of Marketing

HMA Public Relations

A recent horror movie promotion stunt at baseball games across the country is going viral for its unique marketing. Read more on this and discover other horror movies that took marketing to the next level in this post from Justin Liggin.

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4 Tips to Pitch Ben Frumin of Wirecutter

The TypeBar

On Season 2, Episode 109 of Coffee with a Journalist we spoke with Ben Frumin , the editor-in-chief at Wirecutter. . Ben has been in an editorial position for most of his career spanning over the last 10+ years.

Fortify Your Organization’s Cybersecurity Defenses

Stern + Associates

You’ve just opened your work email to find an expected, but slightly odd, email from a colleague. You can’t quite put your finger on what’s different this time. The subject line demands you take immediate action and the email is prompting you to click on a link within. You click….

Marketing Skincare Products on Instagram

5W PR

Social media plays a very important role in elevating the popularity of skincare brands. For a skincare product to gain followers on Instagram, constant effort and good content are very important. Poorly constructed accounts will not help a business to enhance its presence on Instagram.

2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

Don’t believe the hype – keeping cool in a PR crisis

Engage PR

by James Donaldson, PR director. Public Enemy, the legendary hip-hop group, had a song called Don’t Believe The Hype, from the album It Takes A Nation of Millions To Hold Us Back. The title of that single sprung to mind when reading negative reviews about the opening night of Ian Brown’s UK tour in Leeds. Without warning, the Stone Roses frontman arrived on stage on Sunday past to perform without a band. He chose to play solo, in the true sense, with backing tapes.