Thu.Sep 29, 2022

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Gaming Influencer Marketing

Ronn Torossian

Gaming influencers are content creators who play games by using platforms like Twitch, Discord, and YouTube. They connect with their audiences through livestreams. Gaming influencers have the advantage of promoting a brand to a unique audience. Their content includes amusing commentary, reviews, and tutorials. Their followers follow them for their gaming skills and personalities.

Marketing 195
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Analyzing Analyst Relations – New Research Schools on How to Get it Right

Flack's Revenge

At Fusion PR , we are big believers in the power of industry analyst relations. Most of our programs include an A/R track. In the world of enterprise tech, they are extremely important influencers. But how can you reap the potential benefits of engaging and working with analysts? If the world of PR is poorly understood, getting the most from A/R programs can be even more cryptic.

How To 156
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Intellectual Property Issues and RFPs: Protecting Your Work

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for updates on programming. A PR firm puts together a presentation for a client who is soliciting Request for Proposals (RFPs). The firm does a good job, and its work is impressive.

Ethics 170
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5 tips for appealing to today’s consumers and improving your reputation

Agility PR Solutions

Businesses must always know how to appeal to today’s consumers, but this is not easy when consumer habits and expectations are constantly changing. A lot has changed since the start of the pandemic, and businesses now have to adapt and adjust to ensure that they can appeal to a modern-day consumer. There are a number […]. The post 5 tips for appealing to today’s consumers and improving your reputation appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 brilliant Facebook marketing examples

Awario

Facebook is trickier than it seems when it comes to advertising. So how to make sure your marketing efforts and social media budget don't go wasted? I suggest learning from the best in the field. So in this post, I've gathered brand, big and small, that do it right - specifically on Facebook.

Facebook 105

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Marketing Skincare Products on Instagram

5W PR

Social media plays a very important role in elevating the popularity of skincare brands. For a skincare product to gain followers on Instagram, constant effort and good content are very important. Poorly constructed accounts will not help a business to enhance its presence on Instagram. Given below are tips to elevate the Instagram profiles of skincare products.

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The real metaverse opportunity is moving beyond gaming

Agility PR Solutions

New research from independent professional services firms network KPMG finds that the vast majority of U.S. adults are ready to move beyond gaming experiences in the metaverse and see value in immersive interactions, such as socializing with friends and family (78 percent), and on-the-job training (76 percent). Further, 59 percent of adults surveyed report they […].

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Do The Right Thing, Not All The Things: 3 Marketing Mantras To Follow

PR 20/20

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. Marketers are more than just the people behind a computer posting on social media and making aesthetically pleasing pieces of content. We’re thoughtful. We’re inquisitive. We’re a force to be reckoned with ( just ask anyone on the receiving end of a creative snafu!).

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Half of holiday shoppers steadfastly brand loyal, will only shop at stores frequented in the past

Agility PR Solutions

Trust is a key to brand loyalty—48 percent of consumers say they distrust brands with their personal information. As a result, one in two U.S. holiday shoppers are steadfastly brand loyal and will only shop at stores they frequented in the past, a new survey of U.S. holiday shoppers from customer-led marketing platform Optimove reveals. […]. The post Half of holiday shoppers steadfastly brand loyal, will only shop at stores frequented in the past appeared first on Agility PR Solutions.

Brand 78
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Scary Side of Marketing

HMA Public Relations

A recent horror movie promotion stunt at baseball games across the country is going viral for its unique marketing. Read more on this and discover other horror movies that took marketing to the next level in this post from Justin Liggin.

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Fortify Your Organization’s Cybersecurity Defenses

Stern + Associates

You’ve just opened your work email to find an expected, but slightly odd, email from a colleague. You can’t quite put your finger on what’s different this time. The subject line demands you take immediate action and the email is prompting you to click on a link within. You click…. And now you – and your organization – have been hacked. We live in a time when cyber threats are unending, coming at us from all angles.

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3 Ways to Create Compelling B2B Content [INBOUND 2022 Recap]

PR 20/20

C ontrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be boring. In fact, it shouldn’t be. Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. So, how can you ensure you’re delivering the most compelling content possible?

B2B 61
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Don’t believe the hype – keeping cool in a PR crisis

Engage PR

by James Donaldson, PR director. Public Enemy, the legendary hip-hop group, had a song called Don’t Believe The Hype, from the album It Takes A Nation of Millions To Hold Us Back. The title of that single sprung to mind when reading negative reviews about the opening night of Ian Brown’s UK tour in Leeds. Without warning, the Stone Roses frontman arrived on stage on Sunday past to perform without a band.

Crisis 60
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.