Sun.Jul 19, 2020

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Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?

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Going virtual: 6 tips for media roundtables in the age of social distancing

Agility PR Solutions

With in-person meetings on hold for the foreseeable future, it’s hard to imagine a circumstance that would allow a traditional media roundtable anytime soon. But there’s no reason to write off the roundtable as a casualty of the COVID-19 crisis, particularly with all the videoconferencing tools that are now at everyone’s disposal. And the benefits […].

Media 137
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What is a Newswire Service and How Is It Used?

PR Fuel

Do you know what a newswire service is? Well, most people don’t, and in the case that you are one of those people. You’re in the right place. In this article, we will cover how a newswire relates to press release distribution, the benefits, and costs. If any of that interests you, keep reading and find out more about the service. Scroll down to discover what is a newswire.

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Retail PR alert: COVID crisis hasn’t disrupted 2020 holiday shopping or spending plans

Agility PR Solutions

Despite the impact of COVID-19, shoppers do not plan to significantly change their holiday spend compared to 2019. And even though new data did reveal a stronger preference for online shopping—with 66 percent of shoppers anticipating they will increase their online purchases during the 2020 holiday season—their habits aren’t really changing in terms of how […].

Retail 135
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What makes PR a distinct—and critical—comms practice

Agility PR Solutions

Too few business people understand what PR is really about, let alone how best to integrate it into a marketing strategy. PR can be an especially effective marketing aid for medium and large businesses, helping to increase wider brand knowledge and improve sentiment in your target market. If you are curious about how PR can […]. The post What makes PR a distinct—and critical—comms practice appeared first on Agility PR Solutions.

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As dependency rose, fast food industry solidified brand intimacy

Agility PR Solutions

As social distancing became part of the “new normal,” drive-thru windows at fast food eateries suddenly began to look like luxury dispensaries to many consumers. With this essential function, the industry was able to solidify its standing in the latest brand intimacy rankings from MBLM. The fast food industry ranked sixth out of the 15 industries […].