Agility PR Solutions

APRIL 19, 2020

Influencer marketing on social media—estimated to be worth $15 billion in 2022—has proven to be so successful, in part, because consumers view influencers’ opinions as more authentic than traditional advertising. While social media can be a useful forum for both sharing honest recommendations as well as paid advertising, the line between the two is often […].

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Policies Social Media Advertising Advertising 155

The Stalwart Blog

APRIL 19, 2020

I’ve seen a lot of television commercials from restaurants and fast-food chains and the like during the COVID-19 pandemic. Most of them talk about their drive-thru capabilities asking folks to continue patronizing them. Give credit, though, to Domino’s Pizza, for taking it a step further. The company put together a commercial featuring several franchise owners on a Zoom conference talking about not just the fact that their businesses remain open, but that they’re hiring.

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Television Conference Crisis Meeting 78

Agility PR Solutions

APRIL 19, 2020

There is no handbook for creating the right content. What makes things worse is the fact that the world of content is ever-changing. That being said, success in the content marketing realm isn’t rare. A winning strategy is the product of trial and error, evaluation, and alterations. So, let’s take a quick look at the […]. The post 9 content marketing KPIs that predict your campaign’s success appeared first on Agility PR Solutions.

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Content Marketing Handbook Marketing Strategy 105

Agility PR Solutions

APRIL 19, 2020

Do brands really matter in a world of endless choice, transparent product ratings, and intelligent decision-making assistants? The answer, more than ever, is yes—but only a few have real meaning for consumers, while many risk becoming a commodity, a new report from creative consultancy Lippincott reveals. The firm’s latest research unveils a new standard for […].

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Measurement Brand Branding Creativity 94

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

APRIL 19, 2020

New research from Edison Research and Triton Digital finds that podcasting awareness and consumption in the U.S. continue to rise—and could spike significantly as Americans continue to adjust to remote and often solitary lifestyles during the COVID crisis. Three out of every four (75 percent) Americans age 12+ (approximately 212 million people) are now familiar […].

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Crisis Trends Publicity 86