Mon.Mar 02, 2020

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How to Write a Great Feature Release that Reporters and Audiences Want to Read

Business Wire

Writing a feature news release is an effective way to share a different side of your story. Telling this story successfully can help you get noticed by media.

Writing 298
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Airbnb: Transforming Travel Industry using Digital PR

Ronn Torossian

In the early to mid 2000s, nearly every service industry tried to translate what they had to offer to the internet. Many failed. Some not only succeeded, they transformed entire industries and set the standard for those who would come after them. Amazon changed the way people bought and read books, and then pretty much […]. The post Airbnb: Transforming Travel Industry using Digital PR appeared first on.

Travel 195
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You’re Doing It Wrong: 6 Things That Can Ruin Your Relations With Journalists

Prowly

New technologies, and progress in general, affect various aspects of PR. What seems to come off as constant is the relations part. It’s weird that despite this knowledge we still manage to make so many reprehensible mistakes in this respect. The post You’re Doing It Wrong: 6 Things That Can Ruin Your Relations With Journalists appeared first on Prowly Magazine.

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How To Supercharge B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking. Today’s news cycle is ultra-fast, and the number of unfolding stories, like the presidential primaries or the spread of Covid-19 Coronavirus, is almost dizzying.

B2B 156
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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These were the top publishers on Facebook in January 2020

NewsWhip

We’ve entered the new year, and we’ve got a brand new list of top publishers for you for January 2020, with one very clear runaway winner. New year, new rankings. As we progress rapidly through 2020, we looked back at the most engaged publishers for the month of January to determine the publishers with the most engaged content on Facebook. . Once again, we used our API to gather these rankings , which you can read about on our developer hub.

Facebook 166

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Content Marketing and the Customer Experience

5W PR

Singer and dancer Lindsey Sterling, who got her start on “America’s Got Talent,” once said, “We can always make a difference to someone, no matter what role we play.” Marketers who are successful in connecting with their target audiences would also attest to that, but is it happening? Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies.

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The rise of Kidfluencers—3 examples of today’s biggest stars

Agility PR Solutions

The word seems to be an oxymoron: a child influencer, including even online personalities who have yet to enroll in preschool. Despite both YouTube and Instagram prohibiting individuals younger than 13 from opening an account, that doesn’t stop parents of young children from setting up channels and broadcasting their offspring for the world to see. […].

Examples 103
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Media Moves at InvestmentNews & CNN Underscored, ABC News Hires Multimedia Journalist in D.C.

Cision

Sean Allocca joins InvestmentNews, Emily Jo Favilla new at CNN Underscored, and more.

Media 120
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As privacy concerns increasingly lead to brand disengagement, marketers need solutions

Agility PR Solutions

Data privacy is no longer just a marketing outreach obstacle—it’s now a full-fledged business issue: new research reveals a whopping 84 percent of adults have decided against engaging with a company because it needed too much of their personal information—and three in five consumers have gone so far as to delete an app from their […]. The post As privacy concerns increasingly lead to brand disengagement, marketers need solutions appeared first on Agility PR Solutions.

Privacy 103
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why The Right Perception of International Experience Matters

Culpwrit

By Daria Siliutina Having an international experience on a resume can become a differentiating factor that would help candidates stand out against the numerous other candidates applying for a job. This is why many students nowadays strive to get an exchange semester abroad. I took this further by applying to graduate school. To me, living […].

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3 fundamentals for boosting your brand’s reputation with customers

Agility PR Solutions

Your business will be a lot more successful when you have a solid reputation. Unfortunately, errors and mistakes happen, and your reputation may have taken a hit for your past transgressions. Be glad to know there are ways in which you can improve your standing with your customers and the broader public. Focus on how […]. The post 3 fundamentals for boosting your brand’s reputation with customers appeared first on Agility PR Solutions.

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Top five tips to maximise engagement on Instagram

Prohibition

Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm. On the other hand, it’s also a platform that when used correctly and effectively, can be an amazing way to market your brand online, gain an engaged following and build a community that supports your business.

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Viral by association—some beer-drinkers won’t buy Corona now

Agility PR Solutions

New research from 5W Public Relations showcases how brands can go the wrong kind of viral. As fear of the coronavirus sweeps the nation, one similarly-named beer brand is suffering from sheer name association. The firm’s new survey of American beer drinkers examined their opinions about the popular Mexican beer brand, Corona, as a result of […].

Viral 78
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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What's the role of a PR pro during a media interview?

Muck Rack

What's the role of a PR pro during a media interview?

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Journalists on the move – Week of March 2

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Battle Creek Enquirer: Brooks Hepp (@bcenquirer) will be leaving to become a pilot. New York Times: Yaryna Serkez (@iarynam) joins as a Graphics Editor. San Diego Union-Tribune: Jonathan […]. The post Journalists on the move – Week of March 2 appeared first on Agility PR Solutions.

Twitter 78
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#MediaMonday – Whitney Clark

HMA Public Relations

Today’s #MediaMonday features Whitney Clark, an evening weekend reporter/anchor from Arizona's Family. Follow the link to get to know her! The post #MediaMonday – Whitney Clark appeared first on HMA Public Relations.

Report 56
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Save the Date: Join #PRStudChat on March 24th to discuss “The Future is Now: Landing Your First Job Like a PRo!”

Deirdre Breakenridge

Interested in a career in public relations? Don’t know how to prepare for the job search? Join #PRStudChat and guest Jennie Donohue ( @jenniedonohue ), senior lecturer and director of the PR curriculum at the University of Massachusetts Amherst , on Thursday, March 24, from noon — 1 p.m. ET for the live Twitter chat, “The Future is Now: Landing Your First Job Like A PRo.”.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission