Communications Conversations

JANUARY 14, 2020

Tell me if any of these scenarios sound familiar: You are asked to lead the revamp of your corporate web site. It’s a big task. It involves collaborating with many stakeholders. It involves working with numerous vendors. Recoding. Revamping. Rewriting. And multiple rounds of revisions. All told, it takes you a YEAR to complete the project. You’re in charge of developing weekly social content for your company’s Facebook page.

Creativity 170

Creativity Consumer Social Media Facebook 170

Sword and the Script

JANUARY 14, 2020

Have you ever heard of telematics? By 2020, some 87% of all vehicles in the U.S. will be equipped with it (opens in PDF). Telematics is data collection. Data collection about your car – and how you drive and where you go. It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data.

Marketing 79

Marketing Data Wireless Industry 79

Onclusive

JANUARY 14, 2020

Given the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry. This has contributed to a growing trend where people around the world are taking trips to connect with their family history. That’s why Airbnb and 23andMe teamed up to launch a communications program during Airbnb’s “Family Month” in May 2019 promoting their “Heritage Travel” concept to drive consumers to engage more with their roots and book heritage travel experiences.

Case Study 284

Case Study Travel Study Consumer 284

Cision

JANUARY 14, 2020

Instead of testing the waters of UGC simply because it’s popular, see how you can use it to benefit both the customer and the company.

Trends 250

Trends Marketing Company 250

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JANUARY 14, 2020

A new year always brings a sense of hope and excitement, but with the baggage PR is dragging in from 2019, there’s also an ominous feeling throughout the industry. Indeed, a new PR forecast suggests a tough year ahead marred by distrust and anxiety. PR and social media agency Birnbach Communications recently issued its 18th annual […]. The post 2020 PR: “Age of Anxiety” will bring continued fragmentation, mistrust of mass media appeared first on Agility PR Solutions.

Media 120

Media Social Media Agency Industry 120

Solo PR Pro

JANUARY 14, 2020

Starting a solo public relations business is exciting and a little scary. You know how to do your job, but what don’t you know about running a business? This month we have been tackling some of the common questions and challenges facing those starting a business. We thought we’d ask other seasoned business owners to weigh in with their insights. We asked our Solo PR Pro community what advice they would give to someone about to start their solo business.

Insurance 110

Insurance Insurance Banking Groups 110

Cision

JANUARY 14, 2020

Greg Winters promoted at The New York Times, Kare Clark joined The Information, and more.

Media 120

Media Blogging 120

Agility PR Solutions

JANUARY 14, 2020

As fears of compromised privacy and data breaches looms over Corporate America, new research from email security firm Egress reveals that nearly half (44 percent) of execs believe employees have erroneously exposed personally identifiable information (PII) or business-sensitive information using their company email account. The firm’s new report, Current Status of Data Privacy Compliance, also […].

Corporate 85

Corporate Data Privacy Employee 85

Contently - Strategy

JANUARY 14, 2020

At Contently, we spend a lot of time helping our prospects and customers figure out the “pillars” of their content strategy. Pillars are the big, overarching topics you want to own. For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. It sounds easy enough, but identifying your pillars can actually be quite tricky.

Strategy 78

Strategy Exercises Content Marketing Energy 78

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

JANUARY 14, 2020

If you are a new or a small business, your best first move would be to join Instagram properly. We will help you with some forward-thinking Instagram digital marketing ideas to start you off in the right direction. Instagram is, for sure, the number one platform for making your brand noticed online. When you think […]. The post Do’s and don’ts for elevating your Instagram content strategy appeared first on Agility PR Solutions.

Instagram 78

Instagram Strategy Small Business Brand 78

Inbound PR

JANUARY 14, 2020

A few weeks ago, I shared how I started my career in PR and where it got me. (If you haven't read it, check it out and come back.). In my early days, I used to do a lot of traditional media relations as in pitching journalists and national media. Shortly after that, came the influencers - the bloggers and the YouTubers. Instagram wasn't big at that time.

YouTube 62

YouTube Instagram Pitching Media Relations 62

Mark My Words

JANUARY 14, 2020

SBS A series of commentators have strongly criticised their decision, with public relations and crisis consultant Mark Borkowski saying “it does feel like a royal couple in exile” Read full article here: [link].

Crisis 60

Crisis Publicity 60

Muck Rack

JANUARY 14, 2020

The top 25 newspapers based in Oregon

Newspapers 90

Newspapers 90

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Mark My Words

JANUARY 14, 2020

Page Six British branding expert Mark Borkowski told The Post they could each expect to snag at least half a million dollars per talk, and could sign a production deal with an outlet like Netflix or Apple for their own documentary channel. “With the kind of work that Meghan and Harry want to do, they have to be free from palace protocol and politics,” he said.

Brand 60

Brand Branding 60

HMA Public Relations

JANUARY 14, 2020

The new year is a great time to brush-up on AP style. For today's #TipForTuesday, Scott Hanson dives into just how long it takes to become annual. Click the link to read! The post It Takes Time to Become ‘Annual’ appeared first on HMA Public Relations.

Publicity 44

Publicity 44

Mark My Words

JANUARY 14, 2020

Sky News But a series of commentators have strongly criticised their decision, with public relations and crisis consultant Mark Borkowski saying about the Sussexes “It does feel like a royal couple in exile” Read full article here: [link].

Crisis 60

Crisis Publicity 60

PRSay

JANUARY 14, 2020

For PR professionals worldwide, Jan. 10 was as consequential as Edison’s death was for the engineering professions, or Henry Ford’s for the automotive industry. That day we learned Harold Burson, APR, Fellow PRSA , had joined the ranks of those storied pioneers, gone but not forgotten, their legends destined to grow. Immediately our colleagues around the world published tributes to him, consistently noting how he had positively changed their lives, their stories tinged with sadness but also grat

Leadership 153

Leadership Automotive Employee Corporate 153

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Mark My Words

JANUARY 14, 2020

NZ Herald PR guru Mark Borkowski, who has worked with TV stars Noel Edmonds and Graham Norton, said: ‘They will make a fortune. I think around the world people will be falling over to get brand connections with them.’ Read full article here: [link].

Brand 60

Brand Branding 60

PR 20/20

JANUARY 14, 2020

Last week, HubSpot shared a pretty powerful blog post about the state of today’s enterprise marketing software. The key takeaways? People hate enterprise software. And rightly so. It’s generally clunky, difficult to use, and doesn’t offer the power modern marketers need. And the software providers that refuse to offer heavy-lifting features with a simplified UX will continue falling behind the Zooms, Shopifys, and Slacks of the world.

Enterprise 52

Enterprise Marketing Software Energy 52

Mark My Words

JANUARY 14, 2020

MSN News However they move forward, Harry and Meghan will come under considerable scrutiny related to their income, said Mark Borkowski, founder and head of British public relations firms, Borkowski PR. “It’s going to be incredibly difficult to generate clean money, not just over one year, but year in and year out to maintain that,” Borkowski said.

Instagram 60

Instagram Publicity 60

Mark My Words

JANUARY 14, 2020

Napi.hu PR expert Mark Borkowski told the Daily Mail that the prestigious couple’s global reputation could help them a lot in cashing. Not only in their new home, North America, but also in Southeast Asia, China, India and continental Europe, which could mean targeting a gigantic consumer base. Of course, they also need money to maintain their lifestyle, which can only cost a great deal of money to guarantee their safety.

Reputation 60

Reputation Course Consumer 60

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Mark My Words

JANUARY 14, 2020

Net news. PR expert, Mark Borkowski, who has worked with big TV stars like Noel Edmonds and Graham Norton, said: ‘ They will earn a huge fortune. I think corporations around the world will bow their heads to connect their brands with them… [link].

Corporate 60

Corporate Brand Branding 60

Mark My Words

JANUARY 14, 2020

News 24.fr Public relations experts predict that Harry and Meghan Markle could become the highest-paid celebrity couple in the world Public relations guru Mark Borkowski, who worked with television stars Noel Edmonds and Graham Norton, said, “They will make a fortune. I think people all over the world are going to fall for brand connections with them.

Television 60

Television Publicity Brand Branding 60

Mark My Words

JANUARY 14, 2020

Cafef.vn. PR expert, Mark Borkowski, who has worked with big TV stars like Noel Edmonds and Graham Norton, said: ” They will earn a huge fortune. I think corporations around the world will bow to connect their brand with them. ” Retail expert Andy Barr also predicts that the couple’s “Sussex Royal” brand may be worth up to TWO BILLION pounds (about VND15 MILLION VND) in the near future.

Retail 60

Retail Corporate Brand Branding 60

Mark My Words

JANUARY 14, 2020

Kake.com. However they move forward, Harry and Meghan will come under considerable scrutiny related to their income, said Mark Borkowski, founder and head of British public relations firms, Borkowski PR. “It’s going to be incredibly difficult to generate clean money, not just over one year, but year in and year out to maintain that,” Borkowski said.

Instagram 60

Instagram Publicity 60

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand

Mark My Words

JANUARY 14, 2020

Kake. However they move forward, Harry and Meghan will come under considerable scrutiny related to their income, said Mark Borkowski, founder and head of British public relations firms, Borkowski PR. “It’s going to be incredibly difficult to generate clean money, not just over one year, but year in and year out to maintain that,” Borkowski said.

Instagram 60

Instagram Publicity 60

Mark My Words

JANUARY 14, 2020

Metro. But a series of commentators have strongly criticised their decision with public relations and crisis consultant Mark Borkowski saying about the Sussexes: ‘It does feel like a royal couple in exile’. Read full article here: [link].

Crisis 60

Crisis Publicity 60

Mark My Words

JANUARY 14, 2020

Huffington Post But a series of commentators have strongly criticised their decision with public relations and crisis consultant Mark Borkowski saying about the Sussexes “It does feel like a royal couple in exile”. Read full article here: [link].

Crisis 60

Crisis Publicity 60