Tue.Jan 14, 2020

5 tips for a successful crisis simulation

PR Daily

Setting up a plan and building a response team are just the first steps. Putting those elements—and people—through the paces requires diligence and more than a little imagination. Successful sports teams and great orchestras understand the importance of effective practice and preparation. .

Crisis 124

We’re putting WAY too much time and effort into building content

Communications Conversations

Tell me if any of these scenarios sound familiar: You are asked to lead the revamp of your corporate web site. It’s a big task. It involves collaborating with many stakeholders. It involves working with numerous vendors. Recoding. Revamping. Rewriting. And multiple rounds of revisions.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

Have you ever heard of telematics? By 2020, some 87% of all vehicles in the U.S. will be equipped with it (opens in PDF). Telematics is data collection. Data collection about your car – and how you drive and where you go.

[Case Study] Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign

Onclusive

Given the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry. This has contributed to a growing trend where people around the world are taking trips to connect with their family history.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The 3 Most Important UGC Marketing Trends to Keep an Eye On

Cision

Instead of testing the waters of UGC simply because it’s popular, see how you can use it to benefit both the customer and the company. Best Practices

Trends 218

More Trending

2020 PR: “Age of Anxiety” will bring continued fragmentation, mistrust of mass media

Agility PR Solutions

A new year always brings a sense of hope and excitement, but with the baggage PR is dragging in from 2019, there’s also an ominous feeling throughout the industry. Indeed, a new PR forecast suggests a tough year ahead marred by distrust and anxiety.

Agency 108

Influencer content must be amplified in 2020

PR Daily

According to a new report from Edelman, using influencers still offers a lot of upside for brand managers. However, you will have to put money behind the content to find an audience. It’s no longer optional to use paid amplification for influencer marketing efforts.

Thank You, Mr. Burson

PRSay

For PR professionals worldwide, Jan. 10 was as consequential as Edison’s death was for the engineering professions, or Henry Ford’s for the automotive industry.

Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more. Good morning, PR pros: To ring in the Chinese New Year, Apple has released a short video titled, “Daughter.”

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Accidental data breaches are on the rise—is corporate email to blame?

Agility PR Solutions

As fears of compromised privacy and data breaches looms over Corporate America, new research from email security firm Egress reveals that nearly half (44 percent) of execs believe employees have erroneously exposed personally identifiable information (PII) or business-sensitive information using their company email account.

UK Media Moves including The Insurance Insider, The Times, platinum and more!

Cision

The Times hires a Money Reporter, Charlie Thomas returns to The Insurance Insider - now as Content Director - and 55+ magazine platinum makes Alison Graves Deputy Editor. Media Blog

Start-Up Advice from 22 Solo PR Pros

Solo PR Pro

Starting a solo public relations business is exciting and a little scary. You know how to do your job, but what don’t you know about running a business? This month we have been tackling some of the common questions and challenges facing those starting a business.

Media Moves at The New York Times & The Information, SevenFifty Announces New Editorial Team

Cision

Greg Winters promoted at The New York Times, Kare Clark joined The Information, and more. Media Blog

Media 120

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Do’s and don’ts for elevating your Instagram content strategy

Agility PR Solutions

If you are a new or a small business, your best first move would be to join Instagram properly. We will help you with some forward-thinking Instagram digital marketing ideas to start you off in the right direction. Instagram is, for sure, the number one platform for making your brand noticed online.

The top 25 newspapers based in Oregon

Muck Rack

The top 25 newspapers based in Oregon

Use This Venn Diagram to Determine Your Content Strategy Pillars

Contently - Strategy

At Contently, we spend a lot of time helping our prospects and customers figure out the “pillars” of their content strategy. Pillars are the big, overarching topics you want to own.

Media Moves at The New York Times & The Information, SevenFifty Announces New Editorial Team

TrendKite

Greg Winters promoted at The New York Times, Kare Clark joined The Information, and more

Media 62

Senior royals demand a ‘workable solution’ for Harry and Meghan’s future

Mark My Words

SBS A series of commentators have strongly criticised their decision, with public relations and crisis consultant Mark Borkowski saying “it does feel like a royal couple in exile” Read full article here: [link]. Mark Comments

UK Media Moves including The Insurance Insider, The Times, platinum and more!

TrendKite

The Times hires a Money Reporter, Charlie Thomas returns to The Insurance Insider - now as Content Director - and 55+ magazine platinum makes Alison Graves Deputy Editor

Inside the Canadian fortress where Prince Harry, Meghan Markle plotted Megxit

Mark My Words

Page Six British branding expert Mark Borkowski told The Post they could each expect to snag at least half a million dollars per talk, and could sign a production deal with an outlet like Netflix or Apple for their own documentary channel. With the kind of work that Meghan and Harry want to do, they have to be free from palace protocol and politics,” he said. You can’t speak out properly with the palace breathing down your neck. Read full article here: [link]. Mark Comments

Brand 60

Full List: All of HubSpot's New Marketing Hub Enterprise Features

PR 20/20

Last week, HubSpot shared a pretty powerful blog post about the state of today’s enterprise marketing software. The key takeaways? People hate enterprise software. And rightly so. It’s generally clunky, difficult to use, and doesn’t offer the power modern marketers need.

Harry and Meghan: Duchess of Sussex returns to Canada ‘to be with Archie

Mark My Words

Sky News But a series of commentators have strongly criticised their decision, with public relations and crisis consultant Mark Borkowski saying about the Sussexes “It does feel like a royal couple in exile” Read full article here: [link]. Mark Comments

It Takes Time to Become ‘Annual’

HMA Public Relations

The new year is a great time to brush-up on AP style. For today's #TipForTuesday, Scott Hanson dives into just how long it takes to become annual. Click the link to read! The post It Takes Time to Become ‘Annual’ appeared first on HMA Public Relations. Featured Tip for Tuesday annual ap style ap style AP stylebook PR Scott Hanson

The Royal cash machines? PR experts predict Prince Harry and Meghan Markle could become world’s highest-earning celebrity couple

Mark My Words

NZ Herald PR guru Mark Borkowski, who has worked with TV stars Noel Edmonds and Graham Norton, said: ‘They will make a fortune. I think around the world people will be falling over to get brand connections with them.’ ’ Read full article here: [link]. Mark Comments

Brand 60

Infographic: 8 writing tips to make you more efficient

PR Daily

Your writing will improve with practice—and with adherence to a few simple rules. These tips can help you increase your output and preserve your valuable time. Writing can be time-consuming.

How Harry and Meghan could earn their own money: Speeches, books and Instagram posts

Mark My Words

MSN News However they move forward, Harry and Meghan will come under considerable scrutiny related to their income, said Mark Borkowski, founder and head of British public relations firms, Borkowski PR. “It’s going to be incredibly difficult to generate clean money, not just over one year, but year in and year out to maintain that,” Borkowski said. Read full article here: [link]. Mark Comments

How Chick-fil-A Attracts & Retains Gen Z Employees

Flack Me

Category: Flack Me Summary: If you want people who are driven, trustworthy, and will go the extra mile, then first exemplify it. If you want to attract and retain Generation Z into your organization, then you must be the organization they are looking for

Meghan and Harry: That’s what they’ll mow every year – estimate

Mark My Words

Napi.hu PR expert Mark Borkowski told the Daily Mail that the prestigious couple’s global reputation could help them a lot in cashing. Not only in their new home, North America, but also in Southeast Asia, China, India and continental Europe, which could mean targeting a gigantic consumer base. Of course, they also need money to maintain their lifestyle, which can only cost a great deal of money to guarantee their safety. link]. Mark Comments

The couple Prince Harry and Meghan Markle own total assets of over 1 trillion, where did that money come from?

Mark My Words

Net news. PR expert, Mark Borkowski, who has worked with big TV stars like Noel Edmonds and Graham Norton, said: ‘ They will earn a huge fortune. I think corporations around the world will bow their heads to connect their brands with them… [link]. Mark Comments

Mark My Words - Untitled Article

Mark My Words

News 24.fr Public relations experts predict that Harry and Meghan Markle could become the highest-paid celebrity couple in the world Public relations guru Mark Borkowski, who worked with television stars Noel Edmonds and Graham Norton, said, “They will make a fortune. I think people all over the world are going to fall for brand connections with them. Les experts en relations publiques prédisent que Harry et Meghan Markle pourraient devenir le couple de célébrités le plus rémunéré au monde.

The couple Prince Harry and Meghan Markle own total assets of over 1 trillion, where did that money come from?

Mark My Words

Cafef.vn. PR expert, Mark Borkowski, who has worked with big TV stars like Noel Edmonds and Graham Norton, said: ” They will earn a huge fortune. I think corporations around the world will bow to connect their brand with them. ” Retail expert Andy Barr also predicts that the couple’s “Sussex Royal” brand may be worth up to TWO BILLION pounds (about VND15 MILLION VND) in the near future. link]. Mark Comments