Tue.May 26, 2020

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How PR and Marketing can Work Better Together

Cision

Advice from a panel of expert communicators on how to get PR and marketing working better together for improved results across any organization.

Marketing 367
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Top Retail Podcasts PR Pros Should Know

ImPRessions - Crenshaw Communications

For retail companies, podcasts have become increasingly popular over the past couple of years. Many have made their way into PR plans, and for good reason They’re a great way to showcase an executive or industry expert’s knowledge and expertise on the ins and outs of the retail industry at a challenging time. . But with so many different podcasts out there, it can be tough to pin down which should be considered.

Retail 272
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Trending Sources

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The Next Normal

Ronn Torossian

As the world transitions back to normality, many leaders wonder what the new normal will look like. According to Mattie Stepanek, “Even though the future seems far away, it is actually beginning right now.” The self-described poet, peacemaker and philosopher wrote seven best sellers before dying at the age of 13 from a rare disorder. […]. The post The Next Normal appeared first on.

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We May Not Know When, But We Can Plan | Business Wire Blog

Business Wire

What companies can do to prepare for a return to work post COVID-19.

Blogging 321
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Your Guide to the (Possibly) Perfect Virtual Awards Ceremony

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe As we all know, one of the immediate impacts of the global pandemic has been the inability to meet face-to-face in any size of group, however small. And given that a significant part of our business sector is centred on doing exactly that, we’ve seen a quick shift.more.

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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. But many uncertainties about coronavirus remain, making the job especially challenging for communicators who need to plan and execute strategies to encourage patients to return for care, and to help their organizations regain financial health by filling thousands of empty hospital beds an

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UK Media Moves including Newsquest, NS Media and Edinburgh Evening News

Cision

Matt Plummer is now Community Content Editor for Newsquest North Essex; Viola Caon is appointed Senior Editor, FDI at NS Media; Matthew Elder is on secondment at the Edinburgh Evening News.

Media 120
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Now’s the time to stage a virtual intervention with your leaders

Agility PR Solutions

When your leaders and frontline communicators are doing media interviews or Zoom sessions from home, what do you see? Technical glitches? Wooden delivery? Content overload? Now might be the time to stage an intervention. Our expectations for a quality virtual experience have always been low, but with “Zoom fatigue” and the distractions and limitations of working […].

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Media Moves at Cleveland.com & NerdWallet, ESPN Radio in East St. Louis Announces Lineup Changes

Cision

Virginia Hughes to join The New York Times, Tim Warsinskey’s new position at Advance Local, and more.

Radio 120
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Manage

5W PR

Leaders at companies that have or are initiating changes in permanently allowing employees to work remotely will need to adapt, but it’s also important to remember that remote work is a two-way street. A Gallup survey just before the pandemic revealed that 40% of employees strongly concurred that the company’s mission makes them feel that their work is important.

How To 88
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What does the ?Comms Brain? look like in 2020?

PR in High Definition

Communications staff are continually having to adapt to new circumstances, tools, platforms and approaches – but Covid-19 has presented a significantly different set of challenges to pivot around! We’ve reprised our ‘comms brain’ – originally contributed to PR Moment in 2013 and 2017, but now for Just.Marketing in the midst of Covid-19. In the piece, Claire Walker also outlines the biggest changes to her role – and in the feature, you can also read what she thinks are the three most important sk

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COVID-19 stats every brand and marketing team need to know

Agility PR Solutions

If you’ve been tuning in daily to watch the news and pluck a few insights from press conferences, you’re in the majority. Most of us are on a steady diet of headlines, charts, and info about COVID-19 as we try to piece together how the pandemic will further impact our daily lives. For businesses, the […]. The post COVID-19 stats every brand and marketing team need to know appeared first on Agility PR Solutions.

Brand 86
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The “Old” Meaning of Going Viral

HMA Public Relations

How do you measure the efforts of your public relations campaigns? The popular TV sitcom Schitt's Creek reminds us that it isn't all about going viral. Click the link to read more! The post The “Old” Meaning of Going Viral appeared first on HMA Public Relations.

Viral 69
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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As COVID crisis shifts gears, consumer sentiment is changing—what should brands do?

Agility PR Solutions

With many brands and businesses now resuming operations, society has entered a new phase of the COVID crisis—and consumer expectations and behaviors are changing in real-time. New research from customer experience consultancy Market Force Information examines the new dynamics of the marketplace, with the expectation that new behavioral trends are likely to last well past the […].

Crisis 78
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May Tech news round-up

PR in High Definition

“Hello, can you hear me?”. “You’re on mute”. “Can everyone see my screen?”. Yep, you got it, it’s video conference call bingo! And it’s not only work video conference calls we’re on, you may also have family catchups or quizzes with friends. Zoom has been a go-to platform for many despite the security and privacy concerns, but the big tech firms have finally arrived with their products to take on Zoom.

Google 62
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6 questions with Kelli María Korducki from Forge by Medium

Muck Rack

6 questions with Kelli María Korducki from Forge by Medium

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May Tech news round-up

PR in High Definition

“Hello, can you hear me?”. “You’re on mute”. “Can everyone see my screen?”. Yep, you got it, it’s video conference call bingo! And it’s not only work video conference calls we’re on, you may also have family catchups or quizzes with friends. Zoom has been a go-to platform for many despite the security and privacy concerns, but the big tech firms have finally arrived with their products to take on Zoom.

Google 48
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Some 72% of professionals believe the political landscape has made their jobs harder.

Survey 117
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What does the “Comms Brain” look like in 2020?

PR in High Definition

Communications staff are continually having to adapt to new circumstances, tools, platforms and approaches – but Covid-19 has presented a significantly different set of challenges to pivot around! We’ve reprised our ‘comms brain’ – originally contributed to PR Moment in 2013 and 2017, but now for Just.Marketing in the midst of Covid-19. In the piece, Claire Walker also outlines the biggest changes to her role – and in the feature, you can also read what she thinks are the three most important sk

Skype 48
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The art of winning new business and crisis management: A Q&A with Clyde Group Partner Aubrey Quinn

NewsWhip

Two years ago NewsWhip was fortunate enough to add Clyde Group as a new client. Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. After ranking up a litany of industry awards and nominations in such a short period of time, we wanted to check in with Aubrey Quinn, Partner and Managing Director, to learn more.

Groups 78
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Comic relief: An ode to humour

PR in High Definition

I’ve always been a fan of Greg James and his light-hearted morning show on Radio 1 and since lockdown began, I’ve found the radio show even more comforting, especially now that the comedy and silliness has ramped up. Just the other day, Greg was talking about a quote he gave for a press release about Radio 1’s Big Weekend – he said when he gets asked for a quote, he’ll always try and add something funny, knowing it would likely be deleted but with the intention of making the recipient laugh.

Radio 118
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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PR Leaders: ?Trumpian? Cummings defence a ?Government comms disaster that could prove deadly?

Mark My Words

PR Week One of the industry’s top reputation experts and founder of his eponymous agency, Mark Borkowski, believes the Johnson Government has taken a dangerous gamble and is using tactics from the Trump playbook. “Once again this is a comms crisis and a values failure,” Borkowski said. “If the Government is banking on a Trumpian way forward, believing the country has short-term memory loss and long-term amnesia, [it is] taking one hell of a gamble.

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Keep Calm and Then What? How to plan your communications around the return to ?normal?

PR in High Definition

It seems like a lifetime ago that we saw a wave of ‘Keep Calm and Carry On’ memes sweeping the UK. However, many of the communications from Boris Johnson and the Queen have had a decidedly wartime tone, so it seems fitting to bring them back into the spotlight again. During the ‘Great Pause’ we’ve ‘Kept Calm’, and now there are mutterings of ‘A Gradual Return’ which won’t be big and won’t be fast.

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Comic relief: An ode to humour

PR in High Definition

I’ve always been a fan of Greg James and his light-hearted morning show on Radio 1 and since lockdown began, I’ve found the radio show even more comforting, especially now that the comedy and silliness has ramped up. Just the other day, Greg was talking about a quote he gave for a press release about Radio 1’s Big Weekend – he said when he gets asked for a quote, he’ll always try and add something funny, knowing it would likely be deleted but with the intention of making the recipient laugh.

Radio 48
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Keep Calm and Then What? How to plan your communications around the return to ‘normal’

PR in High Definition

It seems like a lifetime ago that we saw a wave of ‘Keep Calm and Carry On’ memes sweeping the UK. However, many of the communications from Boris Johnson and the Queen have had a decidedly wartime tone, so it seems fitting to bring them back into the spotlight again. During the ‘Great Pause’ we’ve ‘Kept Calm’, and now there are mutterings of ‘A Gradual Return’ which won’t be big and won’t be fast.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.