Deirdre Breakenridge

APRIL 5, 2020

Here’s the 2nd video in my “555” series to help 5 professionals incorporate FEEL into their communication, lift up 5 professionals who share excellent resources and to offer my 5 tips for working remotely in challenging times. As the video mentions, the first 5 people who reach out to me via email (deirdre@pureperformancecomm.com) will receive a complimentary consulting session to discuss how to add the FEEL approach to your communications.

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Agility PR Solutions

APRIL 5, 2020

The life-altering fear and anxiety of COVID-19 is affecting us all, but many are equally worried about the world awaiting us on the other side of the pandemic. According to a new survey by market research-based consulting firm ROI Rocket, about two-in-three Americans 18 and older (65 percent) expect the coronavirus crisis to plunge the […]. The post PR pulse: Americans bracing for coronavirus economic fallout appeared first on Agility PR Solutions.

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5W PR

APRIL 5, 2020

Having a genuine interest in another person’s situation and empathizing with that person comes easily to most people. That’s the basis of building a strong rapport with customers for any company. Essentially, building strong rapport means creating a common connection based on trust, which is important for providing a good service to the customers and increasing sales.

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Agility PR Solutions

APRIL 5, 2020

Simon Sinek is overquoted in our industry, yet I can’t help but voice displeasure in how many “What” and “How” pieces I’ve seen from advertising publications. “What to Do with Your Media Buy Now That Everyone’s Inside,” “How to Stay Productive When You Work from Home,” etc. I understand these insights are valuable to businesses […]. The post When we advertise in a crisis, do we lose our soul or find it?

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

APRIL 5, 2020

A newsworthy story generates massive pickup throughout the media. ‘Viral’ would be another word that can be used in place of newsworthy. In the field of Public Relations, there is one cardinal rule; whatever steps you take in creating spin or buzz, it has to be picked up by the press. All the PR in the world won’t do any good unless people get to see it.

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Agility PR Solutions

APRIL 5, 2020

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Racine Journal Times: Michael Burke (@michael_t_burke) is retiring. Reuters: Eimi Yamamitsu (@eimiyamamitsu) has joined the editorial team. Broadcasting NBC News: Pamela Engel (@pamengel12) has joined as Lead Breaking […].

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Agility PR Solutions

APRIL 5, 2020

With every passing year, the retail industry undergoes significant shifts—and retail marketing strategies have to pivot accordingly. What can retailers expect in the year ahead? This new report from savings destination RetailMeNot offers a comprehensive look at consumer preferences and retail marketers’ strategies for the year and the decade ahead.

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