Cision
APRIL 23, 2020
One of the most important roles as a PR professional is the ability to guide your organization or client through a crisis, and the uncharted waters of COVID-19 are no exception.
Ronn Torossian
APRIL 23, 2020
Whenever a brand or company seems to be on the receiving end of any damaging or negative publicity, it is clear that there is a public relations crisis happening. These are serious events that are very disruptive for any organization, no matter how big or small. Additionally, thanks to the prevalence, as well as the […]. The post Tips on Handling a PR Crisis appeared first on.
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PR for Anyone
APRIL 23, 2020
Journalists are pitched…. a lot…. so it’s up to you to stand out. How do you make them want to use you? Do something outside of the ordinary. Don’t pitch what everyone else is pitching. Be unique. Be different. You are an expert in your industry. Use that expertise, not to pitch a story around your expertise but pitch something going on in the world that you can then position yourself as the expert to talk about it.
Agility PR Solutions
APRIL 23, 2020
Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations—they are your neighbors who are first to try new electronics or beauty products, and eager to tell you what worked and what didn’t. New research from social intelligence analytics from Engagement Labs examines the brands that […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
APRIL 23, 2020
Mike Sheen is now Acting News Editor at Investment Week; Sophie Murray-Morris is appointed as an Assistant Editor at Metro.co.uk; Matt Honeycombe-Foster to be Acting Editor at PoliticsHome.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Stephen Waddington
APRIL 23, 2020
We need to figure out how to live with the COVID-19 virus in order to release the global lockdown. Only then can we look at what comes next. There are currently 4.5 billion people whose movement is restricted by some form of lockdown. It’s likely this situation will continue through to the summer. Thereafter there’ll be a slow return to work, followed by a long climb out of recession.
Agility PR Solutions
APRIL 23, 2020
When I was in middle and high school (long before social media), I looked forward to reading the Dear Abby and Ann Landers advice columns in the local newspaper. It was fascinating to read the pearls of wisdom that Abby and Ann offered their troubled readers to make things all better. In recent weeks, the […]. The post What would Dear Abby say?
Cision
APRIL 23, 2020
Priya Anand joins Business Insider, Vivian Yee is promoted at the New York Times and much more.
Agility PR Solutions
APRIL 23, 2020
A substantial majority of marketers have either altered or completely suspended their marketing activities in response to the coronavirus pandemic, according the results of a recent survey. Of 127 digital, public relations and marketing communications professionals who responded to a recent poll from Chicagoland B2B marketing agency Element-R Partners, LLC, 74 percent said they changed course […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5W PR
APRIL 23, 2020
The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. Others may not. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Of those polled, 87% of respondents to a recent survey by software solutions company, Shekel, already said they prefer to shop at stores that have touchless or some kind of self-checkout.
Cision
APRIL 23, 2020
Stress management has perhaps never been more important for those working in the media.
Barokas
APRIL 23, 2020
Spring is in the air. Farmers markets are bustling, baseball is in full swing and the parks are filled with crowds of people happy to see the sun for the first time in months. Wait…hold that thought. Never mind. For a moment there I forgot our present reality—that the coronavirus pandemic has brought all of our bright and sunny plans for spring to a screeching halt.
Communications Conversations
APRIL 23, 2020
It was March 13. I was enjoying another lazy day by the pool in Palm Springs. We go each year to see my parents who live in a wonderful golf community. The pandemic was just starting here in the U.S. The NBA had shut down. March Madness was next. People were starting to work from home. And, then I checked my email over lunch. The University of St. Thomas was going to distance learning for the foreseeable future.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PR in High Definition
APRIL 23, 2020
At the age of 13, I was handed the role of a lifetime as ‘Anne of Green Gables’ in our school play. Little did I know, the role would teach me several life-long lessons in positivity. Truth be told, I’ve been relying on those lessons heavily recently. “It has been my experience that you can nearly always enjoy things if you make up your mind firmly that you will,” I remind myself.
Muck Rack
APRIL 23, 2020
Announcing broadcast data and monitoring on Muck Rack
PR in High Definition
APRIL 23, 2020
I was scrolling through social media over the weekend, looking at all the wonderful banana breads and creative projects people have taken on during lockdown. Then, I received a push notification from an airline company offering me a discount on baggage for my next flight if I book by the end of the week. Naturally, this slightly unsettled me. I began to wonder: are people actually booking holidays during a global pandemic?
Prohibition
APRIL 23, 2020
Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try, m
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PR in High Definition
APRIL 23, 2020
Reading the news may not be everyone’s favourite thing right now, you’re either falling into a rabbit hole of scrolling through article after article about you-know-what or maybe you’re avoiding the news altogether. So, while we hope you’re staying safe and well at home, here’s a little summary of the stories you may have missed this month in the world of tech.
HMA Public Relations
APRIL 23, 2020
There has been an a strong emphasis on the transition to working from home, but that only accounts for less than half of the workforce. What about the 70% of workers that are considered essential or are now unemployed? Learn more. The post What about people who aren’t working from home? appeared first on HMA Public Relations.
Inbound PR
APRIL 23, 2020
This is a guest post by Edyta Kowal. The temptation to deliver as many leads as possible can be very strong on the part of marketing teams. But at the same time damaging. After all, it’s all about inspiring the customer to visit the store and make a purchase, and not just browse around and leave empty-handed without even exchanging a single word with the sales assistant.
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