Thu.Feb 25, 2021

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10 Questions to Ask Before You Publish a New Blog Post

Cision

If you don’t have these must-haves checked off your list before publishing, a new blog post may not perform as well as you’d hoped. Don’t skip these steps!

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Crenshaw Promotes Team Members

ImPRessions - Crenshaw Communications

To kick off 2021, we are excited to announce two well deserved promotions. Caroline Yodice has been promoted to Senior Account Supervisor. Caroline has been a star in Crenshaw’s ad tech group for almost three years, driving very successful programs for LiveIntent, Lotame, Innovid, Boostr, and MediaRadar. Her clients and coworkers value her hard work and attention to detail and we’re excited to congratulate Caroline on her advancement to Senior Account Supervisor.

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The Growth of Intelligence and How It Is Vital

Ronn Torossian

Intelligence is so important to many sectors of society, particularly governments, law enforcement, and the military. So, too, is its value to business. A pre-pandemic survey by Crayon showed that 90% of those polled reported that competition had gotten harder in the past three years with another 48% saying that competition had even become much […].

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A Tech Service to Help You Find Your Golden Coverage Hit

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Brooklynn Loiselle, Account Coordinator If you were offered one golden egg or 100 normal eggs, which would you take? While having 100 eggs may provide you with plenty of meals, you’ll likely pick the golden egg because unlike the typical egg, which most people have, a golden egg is rare and valuable.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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UK Media Moves including VOGUE, The Times, Nation.Cymru and more

Cision

Juan Costa Paz appointed Global Creative Director at Vogue; David Brenchley now covering investments at The Times; Gareth Ceidiog Hughes appointed Editor of Nation.Cymru.

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Influencer marketing statistics you should know in 2021

Agility PR Solutions

During the past year, buyer journeys have shifted significantly because of a COVID-driven rush toward ecommerce. Marketing budgets and strategies have moved in a similar fashion, as dollars and efforts are allocated to support the shift to a buying cycle that revolves around online awareness, consideration, and decision-making. With an ever-increasing focus on online connection, […].

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Why everybody loves M&Ms: a marketing success story of a brand mascot

Awario

In this blog post, we go through the history of the mascot, how M&M's uses it in advertising and social media strategy and how much buzz it generates online.

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Legal Support: Where the Court of Law and Court of Public Opinion Coexist

Reputation Us

ReputationUs provides the strategy and communications support attorneys, law firms and their clients need to succeed. Our experienced litigation support team is skilled at: Helping attorneys prevail in court and their clients in the court of public opinion. Protecting, restoring or even enhancing the client’s reputation before, during and after a legal matter.

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Gary V: Most hated or most loved person in social media?

Communications Conversations

Gary V is a fascinating personality to me. For so many reasons. But mostly because of his position in the industry–he’s become one of THE lightning rods in our social media marketing world. People either absolutely LOVE him and share his quotes and content. Or, they really, really, really hate him and all he represents (including his love the NY Jets!).

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Customer relationship crisis: Sales leaders struggle to get a clear picture of their customers

Agility PR Solutions

Consumer behaviors and preferences are changing at an exponential rate, and fueled by lack of visibility into customer data, many companies are facing a customer relationship crisis, according to new research from sales, marketing and service platform SugarCRM. According the firm’s new CRM and Sales Impact Report, which includes regional data for the US, UK, […].

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PR Career Advice You Should Never Follow

Culpwrit

If you’re looking for work in the public relations industry, or you’re hoping to advance in your existing career, you’ll hear all sorts of advice about what you should do to land an interview or a job, what sector you should work in, and how you should grow your career. Although well intended, a […]. The post PR Career Advice You Should Never Follow appeared first on culpwrit.

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What Are Agency Partnerships? Why It May Be Smart as a Solo PR Pro to Work With an Agency

Solo PR Pro

The pandemic hit my business hard, creating a need to diversify and utilize new revenue channels. My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. (Even though I really didn’t want to after being burned pretty bad.). What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

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Working with subject matter experts to create thoughtful content

Muck Rack

Working with subject matter experts to create thoughtful content

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The Springsteen Superbowl Disaster – how to avoid an influencer marketing crisis

Prohibition

The Superbowl is a prestigious and renowned event for any brand to advertise at due to its popularity and large engaged audience. Jeep made headlines at the Superbowl by becoming the first brand to work with “the boss” Bruce Springsteen. Prior to this partnership, Bruce Springsteen had not appeared in an ad for some time – hence why it came as a slight shock to many people that Jeep had progressed with this collaboration.

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Is Arizona Hosting the Perfect Event?

HMA Public Relations

For more than 40 years, HMA Public Relations has prided itself on helping coordinate programming, media relations and/or digital communications programs for some of Arizona’s leading events, including the Fiesta Bowl, Arizona Gives Day, Violins of Hope, multiple Super Bowls, the Circle K Tempe Music Festival and so many more. Our experience makes us uniquely […].

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Who should moderate the internet? 

Agility PR Solutions

Should any single entity be responsible for moderating the speech of billions of people worldwide—or for policing the internet? Earlier this month, three of America’s most prominent tech companies—Amazon, Apple, and Google—shut down Parler over its apparent lack of content moderation, which allowed the proliferation of conspiracy theories that likely inspired many rioters who stormed […].

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