Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. While it can be argued that this is a short-sighted strategy during an economic downturn, when coupled with a global pandemic, this response is a bit more understandable.

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Crisis Publicity Exercises Trends 464

Ronn Torossian

MAY 4, 2020

Brands are rethinking how they plan to do business as cities, countries, and states come out of stay-at-home orders. There’s no doubt that what we knew before this global pandemic is not what we’re going back to, at least for some time to come. So, that does mean brands need to rethink what they’re doing […]. The post How Are Retailers Communicating Through This Crisis?

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PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. As a follow-up, we had the pleasure of speaking with an expert panel of journalists to see how the media landscape has changed from their point of view.

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Agility PR Solutions

MAY 4, 2020

If you’re looking for a job, or think you might be on the job market soon, new research suggests you better watch what you’re saying on social media. The vast majority (90 percent) of employers look at potential employees’ social media profiles, and 79 percent have rejected a candidate based on what they found, according […]. The post 4 in 5 businesses have rejected a job candidate based on social media content appeared first on Agility PR Solutions.

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Social Media Media Employee Marketing 138

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

MAY 4, 2020

Declan Walsh takes on a new role at The Times, Brett Pulley re-joins Bloomberg News, and more.

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Report Media Blogging 120

5W PR

MAY 4, 2020

Being proactive and connective is key. Looking back over the past two months, it’s clear that the news cycle has been, in a word, focused. Of course, that focus is for good reason. The world is in the throes of a global pandemic. People are worried, businesses are shut down, and the general mood is that people want answers as to what happens next. The world has changed, including the media and PR, but does that mean the need to work with media to pursue public relations goals is no longer releva

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Communications Crisis Media Meeting 88

Agility PR Solutions

MAY 4, 2020

Opportunity outages Although power companies keep the lights on, they are often in the dark when it comes to the benefits of marketing their brand. That’s because the majority of the time a homeowner can’t control who provides their power—it just depends on the location of their home. Then why bother putting money into advertising, […]. The post How the power of perception helps energy companies market their brands appeared first on Agility PR Solutions.

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Energy Company Brand Branding 110

Muck Rack

MAY 4, 2020

Should your organization send out communication about COVID-19?

Communications 122

Communications 122

Agility PR Solutions

MAY 4, 2020

With an ever-growing variety of methods now available, how we as humans communicate is changing—so it makes sense that the way we interact with brands is changing, too. In a pair of new reports, customer engagement SaaS firm Astuteaims to better understand how people want to communicate with brands, and the nuances of those changestaking […]. The post The way consumers want to speak with brands is changing—are you using the right tools?

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Tools Consumer Brand Branding 95

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Communications

Axia PR

MAY 4, 2020

This is one story in our series about COVID-19. Read 8 ways your PR agency can assist you during COVID-19 for more. Even as the media's primary focus is on the coronavirus pandemic, journalists are looking for non-COVID-19 stories.

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Media Relations Media Agency Examples 62

Mark My Words

MAY 4, 2020

Reputation is hard won and easily lost if you’re not careful. Today, as the judge dismissed multiple claims in Meghan Markle’s case against Associated Newspapers, her reputation is under the spotlight again and will be the subject of many headlines and debates, most of which will examine her motives and image and fuel the type of press coverage she would prefer to eliminate.

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Newspapers Reputation Media 60

HMA Public Relations

MAY 4, 2020

Today's #MediaMonday comes from Aziza Shuler, a reporter, anchor and producer for KYMA and KECY. Before beginning her career in Yuma, she was an assistant to her role model, Cari Champion and anchor on ESPN. Click the link to get to know her! The post #MediaMonday – Aziza Shuler appeared first on HMA Public Relations.

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