Wed.Feb 17, 2021

[SERIES] Part 4: Why Should You Use a Newswire to Distribute Your News Release? Innovation | Business Wire Blog

Business Wire

For nearly 60 years, Business Wire has been an integral player in the newswire space.

A roadmap to impactful collaboration with your PR agency

Onclusive

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation.

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Secondhand and Second Party Are More Popular Than Ever

Ronn Torossian

Buying secondhand clothing and merchandise used to have a stigma attached to it but as the Chicago Tribune reported even before the pandemic, things have changed and secondhand has gone mainstream.

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How ‘granfluencers’ are shaking up social media representation and influencer marketing

PR Daily

Don’t count grandma out when it comes to growing your followers. Here’s what the trend means for the PR industry and social media managers.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Only half of small businesses invest in SEO—18% say they never will

Agility PR Solutions

While successful search engine optimization strategies offer lasting benefits, only half of small businesses in the U.S. (49 49 percent) invest in SEO, according to a new survey by business news and how-to site The Manifest.

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The PR benefits of running a socially conscious business

Agility PR Solutions

The vast and intricate world of marketing is often informed by the shifting tides of society’s concurrent predisposition towards how a business should operate in the public eye.

Sample KPIs to Show DEI Impact

PR Daily

Ragan Training experts deliver real-world tactics that help you succeed. Here are several to help you measure DEI efforts, shared by Petco’s Leslie Ridgley in a recent session titled “ DEI Beyond Words.”.

Crisis communication principles: 4 benefits of having a solid plan

Agility PR Solutions

The plan that companies create to ensure that they have effective and efficient communication during a PR crisis is essential, which is what crisis communication entails. This plan is crucial in ensuring that a company remains functional even when going through a crisis.

5 reasons your PR campaign missed the mark

Muck Rack

5 reasons your PR campaign missed the mark

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR meets the money: CFOs now playing larger roles in digital strategy and execution

Agility PR Solutions

Be a Trendspotter

5W PR

Until recently, trendspotting was a hobby relegated to collecting examples of stories behind data or math patterns. This gave rise to such things like counting bad words used in movies for an Oscar-winning vocabulary or determining which canine species had the best smelling abilities.

What Does Your Community Really Think of Your Business?

HMA Public Relations

As I prepare to move into a new house, I have been browsing through the Facebook Marketplace and Craigslist to find furniture. I came across the Nextdoor app which is very similar to these sites but also acts as a social media platform connecting you to your neighbors through public posts.

A Diet of 87% Hoaxes: A Special Report on Parler Data

CivicFeed Insights

A Diet of 87% Hoaxes: Data shows news articles shared on Parler in the time period surrounding Capitol insurrection came overwhelmingly from misinformation websites An analysis by NewsGuard and PeakMetrics finds that 87% of news links shared on Parler in the time period surrounding the Jan.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What communicators can learn from the White House press secretary

PR Daily

Comms professionals analyze Jen Psaki’s performance, even the #PsakiBomb. President Joe Biden has said a free and independent press is essential to democracy, a far cry from Donald Trump’s demonization of professional journalists as “enemy of the people.”

ERCOT and Texas officials respond to blackout, Spotify announces ‘Work from Anywhere’ policy, and Nestlé announces Vegan KitKat

PR Daily

Also: P&G ponders break with ‘Bachelor’ host Chris Harrison, Ford announces zero-emission goals for Europe, most small businesses don’t use link-building strategies, and more.