Wed.Feb 17, 2021

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[SERIES] Part 4: Why Should You Use a Newswire to Distribute Your News Release? Innovation | Business Wire Blog

Business Wire

For nearly 60 years, Business Wire has been an integral player in the newswire space. Our unique position between media and organizations has provided us an insider look at industry’s needs and challenges, providing an opportunity to build innovative delivery services with ease-of-use and ROI in mind. There are seven core reasons organizations use newswires like Business Wire to distribute their breaking news content, including: Trust.

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Secondhand and Second Party Are More Popular Than Ever

Ronn Torossian

Buying secondhand clothing and merchandise used to have a stigma attached to it but as the Chicago Tribune reported even before the pandemic, things have changed and secondhand has gone mainstream. After quarantines were lifted, several media reports indicated that thrift stores were flooded with donations and that sales were rising. Online resellers Poshmark and […].

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Be a Trendspotter

5W PR

Until recently, trendspotting was a hobby relegated to collecting examples of stories behind data or math patterns. This gave rise to such things like counting bad words used in movies for an Oscar-winning vocabulary or determining which canine species had the best smelling abilities. For today’s marketers, it’s figuring out what the next big consumer trend will be.

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5 reasons your PR campaign missed the mark

Muck Rack

5 reasons your PR campaign missed the mark

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What Does Your Community Really Think of Your Business?

HMA Public Relations

As I prepare to move into a new house, I have been browsing through the Facebook Marketplace and Craigslist to find furniture. I came across the Nextdoor app which is very similar to these sites but also acts as a social media platform connecting you to your neighbors through public posts. Unlike the posts I […].

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A roadmap to impactful collaboration with your PR agency

Onclusive

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. We’ll discuss how to select the right PR agency for your organization, how to set up a productive relationship from the start, and more in our upcoming webinar, The Complete Guide to Building an Impactful Relationship with your PR Agency.

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