Sat.Apr 11, 2020

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In praise of the CIPR and PRCA leading PR industry in COVID-19 crisis response

Stephen Waddington

Our professional body and trade association have been at the forefront of supporting the PR industry during COVID-19. The CIPR and PRCA have done an exceptional job in leading the industry in its response to the COVID-19 crisis. Thanks to CIPR CEO Alastair McCapra and PRCA Director General Francis Ingham for their leadership. The CIPR and PRCA represent approximately 40,000 practitioners in the UK.

Industry 148
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3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts [UML]

Sword and the Script

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. You’ve got more constraints than ever. Examples? First, there’s a clear need to be sensitive about messaging and promotion. Second, the business is chasing after your budget with a saw. And finally, you’re expected to hit the same targets you forecasted with a bigger budget and fewer constraints.

Study 93