Tue.Oct 27, 2020

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Measuring Earned Media Quality to Prove the Value of PR – Edmunds

Onclusive

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. When the COVID-19 crisis hit in March of 2020, Edmunds faced an additional challenge of quickly adjusting its strategy in response to the lockdowns and other lifestyle and economic disruptions. In this new reality, the communications team also needed to continuously monitor competitors’ responses to the crisis and measure how the brand’s effort

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9 Tips for Running an Effective PR Campaign

Prowly

Every effective PR campaign out there follows a few general time tested rules that make the campaign more profitable and more likely to reap results. Putting some of these tips into practice is a good way to ensure that your campaign is more effective for your business whether it is an online business or a […]. The post 9 Tips for Running an Effective PR Campaign appeared first on Prowly Magazine.

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Where’s digital marketing trending? Here are 4 directions.

Agility PR Solutions

COVID-19 may not have delivered a business boost to most industries, but it’s caused many more consumers to rely on digital shopping. The trend had been steadily growing but accelerated after the pandemic was declared. Yet, according to Smart Insights, digital PR and social media research they conducted earlier this year before the pandemic showed that […].

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Take 5 Live with Vince Leibowitz

Cision

Vince Leibowitz of The Dawn Group joins us for a special edition Take 5 Live on the intersection of PR and politics.

Groups 156
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Becoming agile: Adapting to new COVID changes in consumers’ communications preferences

Agility PR Solutions

As COVID once again infiltrates our societal fabric, brands and businesses must again pivot to remain relevant as consumers’ preferences are forced to change—and much of this adaptation will be in how they choose to communicate. New research from cloud communications leader Vonage examines these changing consumer preferences and behaviors, and how businesses and service providers need […].

Consumer 156

More Trending

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PR pulse: Who’s shaping our kids’ political views? Teachers & TikTok

Agility PR Solutions

The future of the electorate is watching, and it’s teachers and social media that are influencing young peoples’ political views, according to a new survey on election knowledge from online education platform Study.com. A snapshot of the survey findings shows: Students are learning the most about the election process from teachers More than a third […].

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UK Media Moves including Tortoise, Criticaleye, The Economist and more

Cision

Tortoise hires Patricia Clarke as a Data Journalist; Marc Barber is now Director of Content at Criticaleye; Avantika Chilkoti is now an International Correspondent at The Economist.

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ICON Recap: During Pandemic, the Best Leaders Have Been Bold, Clear and Human

PRSay

“In times of great adversity, we see the very best leaders rise to the top,” James Wright said while presenting the workshop “Navigating through Crisis with Confidence: Lessons in Crisis Management From COVID-19,” at PRSA’s ICON 2020 virtual conference. Wright is chairman of the Havas PR Global Collective of agencies and CEO of the PR firm Red Havas in New York.

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3 DOs and 3 DON'Ts of social listening

Awario

Everyone who works with social listening at some point has questions about the process. We at Awario get them from our users as well (and we LOVE them, keep 'em coming!). Should you use Boolean every time you set up a search? Should you use negative keywords? What data points should you check out first?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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A visual guide to creating effective influencer marketing campaigns

Agility PR Solutions

For many brands, influencer marketing has become an important part of their overall social media marketing strategy, and with good reason. The average influencer campaign returns more than five times the investment for every $1 spent. But that average is hard-won. One in three marketing teams say coming up with effective influencer campaign strategies is […].

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Combatting incivility with Anthony D’Angelo | On Top of PR podcast

Axia PR

Learn how the decay of civil public discourse is hurting our democracy with our guest, Anthony D’Angelo.

Publicity 118
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Harmful content is surging online, posing major risks to brands—here’s how to fight back

Agility PR Solutions

For both businesses and consumers, it’s hard to avoid online trolls and troublemakers in this day and age. They used to be fairly easy to spot and ultimately ignore, but as these predators get more sophisticated—and as fake news and disinformation further permeate the pages of genuine online content—new research from early-warning risk intelligence firm […].

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Companies going political – how to avoid the Crisis PR pitfall

The Stalwart Blog

Did you see David Barrett, the CEO of Expensify, who got into a whole lot of hot water this week? He decided to send an email to about 10 million people telling them to vote for Joe Biden. The question is, why would he do that? Well, in some cases, that’s actually the right thing to do. Take Patagonia, for instance. This is a very activist driven company, particularly on climate change.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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4 steps to help your PR agency win more RFP bids

Agility PR Solutions

For PR agencies, crafting and submitting RFP bids consistently requires a massive effort. A team must put long hours of thought and writing in their goal to stand above their competitors and win their bid. In the end, it’s the agency that works hardest at their RFP response who gets the client. But winning more […]. The post 4 steps to help your PR agency win more RFP bids appeared first on Agility PR Solutions.

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3 Reasons Why It’s Time to Level Up as a Solo PR Pro With SMART Goals That Work

Solo PR Pro

Adaptability, time management, organization, reliability, resourcefulness — these are just some of the skills professionals in the PR industry, and otherwise, need to thrive as entrepreneurs and business owners. But what about goal-setting? When you run your own business, it’s imperative to have a clear idea of where you are and where you want to be.

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This month in bad PR pitches: October 2020

Muck Rack

This month in bad PR pitches: October 2020

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How to Make Marketing Smarter with HubSpot + AI

PR 20/20

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. The approach has served the company well. Since its IPO in 2014, HubSpot’s stock price has increased approximately 10x, and its compound annual growth rate is 39%. Its market cap is $14.3 billion, as of Oct. 15, 2020.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Unmatched Resources of a PR Network

HMA Public Relations

Collaboration among agencies allows for unmatched resources for a client. Follow the link to read about how PRGN agencies are collaborating. The post Unmatched Resources of a PR Network appeared first on HMA Public Relations.

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10 Exceptional Press Release Examples to Model Your Press Release After

PR Fuel

Would you want your company news to be released with a booming trumpet fanfare or a lonely whimper on a cymbal? The press release can be the text equivalent of both, turning your company into a household name or resigning it to the also-rans of history. Getting an exceptional press release is not easy. Below, we give 10 awesome press release examples and discuss why they work so well. 1.

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‘Tis the Season: What Does This Mean for Your Brand Strategy and How Can You Be Best Prepared

Konnect Agency

We’ve been hearing it over and over again, 2020 was a wild ride with twists and turns along the way that none of us could have ever predicted. However, with all of this uncertainty, there is one thing we know for sure; the holidays are just around the corner and that means shopping. Every holiday season brands have strategic public relations, digital and marketing plans in place to help drive traffic during this joyful time of year, but how should your brand be preparing for this holiday season

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Metricool Review

PeakMetrics Insights

Content creation has become one of the most powerful resources to reach potential customers and social media is currently one of the most important ways to make that content accessible to everybody. Designing and implementing a successful social media marketing strategy requires a lot of effort and knowledge about your industry. It is not simply … Continue reading Metricool Review.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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From Business Major to Public Relations Professional

The Hoffman Agency

By Jennifer Yoder, Account Coordinator. Two years ago, I graduated from San Francisco State University with a degree in communication studies and a minor in marketing. I started as a business major and didn’t have an idea or plan as to where I’d end up after graduation. After my first year of taking business classes, although interesting and practical, I found myself disengaged with my coursework and even more confused about my future.

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Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring [PR Tech Briefing]

Sword and the Script

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). M&A is a way to accelerate growth but integrating two or more technologies after a deal is done, is a challenging task.

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ICON Recap: Carolynn Johnson’s ‘Uncomfortable Truths’

PRSay

Carolynn Johnson delivered what she called some “uncomfortable truths” during her General Session talk today at PRSA’s ICON 2020 virtual conference. As Johnson, the CEO of DiversityInc Media LLC , said, you can only make progress when you are starting with the truth. During her talk, she discussed the “unchecked racism” in the United States as well as offered practical advice to address racism in corporate America.

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White House Serves Up “Life Is Better Than Fiction” News Release

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. O.k. I understand the pressure on the White House communications team to come up with something, anything, to show Americans that Trump deserves a second term. Rather than field questions from pesky journalists, it stands to reason they would brainstorm ways to go on the offensive.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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What I learned about digital short-form content from 2,462 Republican recruitment text messages

Communications Conversations

How many text messages have you received from Republican or Democrat operatives in the last few weeks? For me, it’s probably north of 500. For real, stop with the text messages! Interestingly enough, I seem to have found my way on a Republican list–I get no fewer than 20 messages a day addressing someone named “David”! And, responding with snarky answers or sending STOP, as they recommend, doesn’t actually seem to make them stop.