Tue.Oct 27, 2020

Measuring Earned Media Quality to Prove the Value of PR – Edmunds


Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses.

Is remote work hurting or helping work/life balance?

PR Daily

New data from Blind reveals raw takes on the pros and cons of our WFH lifestyles. You should always be careful what you wish for. For years, workers have increasingly bemoaned the strictures of 9-5 office life.

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Take 5 Live with Vince Leibowitz


Vince Leibowitz of The Dawn Group joins us for a special edition Take 5 Live on the intersection of PR and politics. Best Practices

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The perils of treating DE&I as a communications issue

PR Daily

As part of Communications Week, communicators share what it means to be authentic and transparent on race and equity in the workplace. Diversity, equity and inclusion have become primary issues for many organizations in 2020.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Becoming agile: Adapting to new COVID changes in consumers’ communications preferences

Agility PR Solutions

As COVID once again infiltrates our societal fabric, brands and businesses must again pivot to remain relevant as consumers’ preferences are forced to change—and much of this adaptation will be in how they choose to communicate.

More Trending

Snapchat and Twitter prepare for Election Day, Kazakhstan takes after ‘Borat’, and Macy’s Santa goes virtual

PR Daily

Also: McDonald’s social media manager gets real, Yandy drops controversial Halloween costumes, 28% of consumers will buy less holiday gifts, and more. Hello, communicators: .

Apply for the 2021 Nonprofit Reputation Program (Free for NAO members)

Reputation Us

An organization’s reputation is critical and must be managed effectively and proactively. For nonprofits, it’s no different and may be even more important today, given the ongoing health, social, and economic impacts of the COVID-19 pandemic.

A visual guide to creating effective influencer marketing campaigns

Agility PR Solutions

For many brands, influencer marketing has become an important part of their overall social media marketing strategy, and with good reason. The average influencer campaign returns more than five times the investment for every $1 spent. But that average is hard-won.

UK Media Moves including Tortoise, Criticaleye, The Economist and more


Tortoise hires Patricia Clarke as a Data Journalist; Marc Barber is now Director of Content at Criticaleye; Avantika Chilkoti is now an International Correspondent at The Economist. Media Blog

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 steps to help your PR agency win more RFP bids

Agility PR Solutions

For PR agencies, crafting and submitting RFP bids consistently requires a massive effort. A team must put long hours of thought and writing in their goal to stand above their competitors and win their bid. In the end, it’s the agency that works hardest at their RFP response who gets the client.

Companies going political – how to avoid the Crisis PR pitfall

The Stalwart Blog

Did you see David Barrett, the CEO of Expensify, who got into a whole lot of hot water this week? He decided to send an email to about 10 million people telling them to vote for Joe Biden. The question is, why would he do that? Well, in some cases, that’s actually the right thing to do.

Combatting incivility with Anthony D’Angelo | On Top of PR podcast

Axia PR

Learn how the decay of civil public discourse is hurting our democracy with our guest, Anthony D’Angelo. On Top of PR

ICON Recap: Carolynn Johnson’s ‘Uncomfortable Truths’


Carolynn Johnson delivered what she called some “uncomfortable truths” during her General Session talk today at PRSA’s ICON 2020 virtual conference. As Johnson, the CEO of DiversityInc Media LLC , said, you can only make progress when you are starting with the truth.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

This month in bad PR pitches: October 2020

Muck Rack

This month in bad PR pitches: October 2020

ICON Recap: During Pandemic, the Best Leaders Have Been Bold, Clear and Human


“In times of great adversity, we see the very best leaders rise to the top,” James Wright said while presenting the workshop “Navigating through Crisis with Confidence: Lessons in Crisis Management From COVID-19,” at PRSA’s ICON 2020 virtual conference.

9 Tips for Running an Effective PR Campaign


Every effective PR campaign out there follows a few general time tested rules that make the campaign more profitable and more likely to reap results.


3 Reasons Why It’s Time to Level Up as a Solo PR Pro With SMART Goals That Work

Solo PR Pro

Adaptability, time management, organization, reliability, resourcefulness — these are just some of the skills professionals in the PR industry, and otherwise, need to thrive as entrepreneurs and business owners. But what about goal-setting?

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How New Google Web Analytics Improve Marketing Measurement, but Not PR

Glean.info Blog

Photo by Myriam Jessier on Unsplash. PR and marketing professionals view Google Analytics as a vital tool for examining the results of their campaigns.

Take 5 Live with Vince Leibowitz


Vince Leibowitz of The Dawn Group joins us for a special edition Take 5 Live on the intersection of PR and politics

What I learned about digital short-form content from 2,462 Republican recruitment text messages

Communications Conversations

How many text messages have you received from Republican or Democrat operatives in the last few weeks? For me, it’s probably north of 500. For real, stop with the text messages!

UK Media Moves including Tortoise, Criticaleye, The Economist and more


Tortoise hires Patricia Clarke as a Data Journalist; Marc Barber is now Director of Content at Criticaleye; Avantika Chilkoti is now an International Correspondent at The Economist

Unmatched Resources of a PR Network

HMA Public Relations

Collaboration among agencies allows for unmatched resources for a client. Follow the link to read about how PRGN agencies are collaborating. The post Unmatched Resources of a PR Network appeared first on HMA Public Relations. Featured PR and HMA PR PRGN Public Relations Bianchi Public Relations cometis IC Gruppe Inc. Williams & Associates Landis Communications Inc Spider PR We Agency xenophon strategies

How to Make Marketing Smarter with HubSpot + AI

PR 20/20

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. The approach has served the company well.

10 Exceptional Press Release Examples to Model Your Press Release After

PR Fuel

Would you want your company news to be released with a booming trumpet fanfare or a lonely whimper on a cymbal? The press release can be the text equivalent of both, turning your company into a household name or resigning it to the also-rans of history.

Metricool Review

CivicFeed Insights

Content creation has become one of the most powerful resources to reach potential customers and social media is currently one of the most important ways to make that content accessible to everybody.

‘Tis the Season: What Does This Mean for Your Brand Strategy and How Can You Be Best Prepared

Konnect Agency

We’ve been hearing it over and over again, 2020 was a wild ride with twists and turns along the way that none of us could have ever predicted. However, with all of this uncertainty, there is one thing we know for sure; the holidays are just around the corner and that means shopping.

From Business Major to Public Relations Professional

The Hoffman Agency

By Jennifer Yoder, Account Coordinator. Two years ago, I graduated from San Francisco State University with a degree in communication studies and a minor in marketing. I started as a business major and didn’t have an idea or plan as to where I’d end up after graduation.

White House Serves Up “Life Is Better Than Fiction” News Release

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I understand the pressure on the White House communications team to come up with something, anything, to show Americans that Trump deserves a second term.