Deirdre Breakenridge

FEBRUARY 26, 2018

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? It was for the kids. A fad. Plus, people would use this opportunity to backslash brands, right?

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Brand Branding Social Media Employee 256

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2018

Who says you can’t make lemons into PR lemonade? That’s precisely what the UK unit of fast-food chain KFC managed to do after an embarrassing shortage of a pretty important ingredient in its prepared meals – that’s right, chicken. Due to a change in suppliers, KFC was somehow unable to procure birds in the UK, forcing it to temporarily close most of its 900 restaurants in England and Ireland.

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Crisis Reputation Newspapers Creativity 189

Ronn Torossian

FEBRUARY 26, 2018

Okay, Yorkville Advisors LLC and its founder/CEO Mark Anthony Angelo don’t actually have the superhero cape, but when it comes to working with public equities and providing private investment funds … well, you could say it’s their super power. Yorkville is based in New Jersey as a privately-held fund with four funds currently with more than $1 billion in assets, though he began with just one fund in 2001.

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Blogging Publicity 150

Melissa Agnes

FEBRUARY 26, 2018

Image: Nestor Rizhniak | Shutterstock. I was recently asked the following question by a professional who follows my work: Does my organization need to be crisis ready even though we aren’t a huge brand? This is an important question, as it often leads to push-back from management when those who know the organization isn’t crisis ready attempt to gain the necessary buy-in to become crisis ready.

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Crisis Crisis Management Reputation Employee 172

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Shift Communications

FEBRUARY 26, 2018

In mid-November 2017, we examined the new 280-character limit that Twitter made generally available to the public on November 7, 2017. At the time, it was definitely too early to tell whether companies and individuals were embracing the new character limits. Now that we’ve had a few months pass, how has the landscape changed? Length of Tweets Expanding.

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B2C Government Healthcare B2B 124

Axia PR

FEBRUARY 26, 2018

It’s important that the news your company puts out via a news distribution site is newsworthy so you get the maximum benefit from your investment. Some company news isn’t actually appropriate for a news release – it won’t interest journalists or your target audience. How can you tell which stories are worth telling? And when is the best time to announce your news to gain the most traction?

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Company Media Relations Media Publicity 54

HMA Public Relations

FEBRUARY 26, 2018

HMA Public Relations started it’s Media Monday feature nearly 10 years ago and since then, some of our PRGN partners have adopted similar features for their agency blogs as well. That's just what happened when our friends at Landis Communication in San Francisco featured Max Darrow of KGUN in Tucson on Meet the Media. The post #MediaMonday – Max Darrow appeared first on HMA Public Relations.

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Meeting Agency Blogging Communications 46