Cision

APRIL 6, 2017

Your phone, its apps and your favorite brands are listening to you right now, whether you know it or not. At the Forrester Consumer Marketing Conference held in New York on April 6th, marketing and insights leaders from Adobe, Forrester and Cision shared how they listen to improve marketing communications. Brands have thousands of touchpoints with audiences and George Sadler, Customer Marketing Insights Leaders at Adobe, has leverage points into many of them.

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Marketing Conference Data Consumer 237

ImPRessions - Crenshaw Communications

APRIL 6, 2017

Brand Pepsi fell flat this week with its bafflingly tone-deaf ad featuring Kendall Jenner, but in the wake of a public relations backlash, the brand did at least one thing right. After Twitter lit up with nasty tweets and late-night comics poured on scorn, Pepsi reacted quickly. Its response was so simple, sensible, and honest that it makes you wonder why more companies can’t seem to do the same.

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Comparison Fashion Retail Reputation 149

Melissa Agnes

APRIL 6, 2017

I’m always talking about developing a crisis preparedness program rather than simply developing a crisis management plan. But what’s the difference and why is a program so much more valuable than a plan? I answer this question in this week’s #crisisready video. Take a look! Looking To Hire A Crisis Management Keynote Speaker? Is crisis management a topic for your next event?

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Crisis Crisis Management Video 134

Critical Mention

APRIL 6, 2017

*By Robin Gelfenbien. Not only is Peter Shankman a rockstar in the PR, marketing and social media worlds, but he’s an Ironman triathlete, a 23-time marathon runner and one of the most generous people I know. He makes himself so available to people around the world to meet up, grab coffee or go for a run (as long as you’re willing to go at 3:00 a.m. ☺ ).

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Customer Service Hotels Banking Social Media 97

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

APRIL 6, 2017

First, there were Snapchat Stories. Those fun, whimsical little snapshots into our days broadcast for 24 hours on the (previously) hot social app. Then, last August, Instagram introduced its own version of “Stories” to the world. And people flocked. According to Bloomberg, in the 25 weeks since launch, Instagram Stories has reached 150 million daily users.

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Web Instagram Facebook Social Media 68

Critical Mention

APRIL 6, 2017

By Andrew Blum. If you are in PR long enough, sooner or later you will have to deal with a crisis. Imagine if you were PricewaterhouseCoopers during the Oscars. Would you have been ready to respond to a colossal mistake seen by millions worldwide? Every crisis won’t be that big or play out on live TV and explode on Twitter. But all crises have a few things in common.

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The Stalwart Blog

APRIL 6, 2017

Did you know there is a professional ultimate frisbee team in San Diego ? Neither did I. Then this happened. I’m sorry, what? I’m not advocating that you go out of your way to purposely offend a portion or all of your audience. But if a controversy comes about, sometimes the unintended consequence can be in your favor. In this case, the San Diego Growlers may have caught a break.

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Local Training Google Brand 60

Critical Mention

APRIL 6, 2017

By: Robin Gelfenbien. When you chat with Peter Shankman , founder of HARO (Help a Reporter Out) and overall creative genius, you never know what he’s going to say, but one thing’s for sure. It’ll be smart, insightful, inspiring, potentially radical and endlessly entertaining and interesting. Oh, and fast. Like rapid fire. In this two-part series, we chatted with the entrepreneur and highly sought-after keynote speaker about the three essentials to pitching media, his unconventional way of prepar

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Social Media Customer Service Hotels Marketing 60

Beyond PR

APRIL 6, 2017

Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make important decisions. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. .

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Brand Branding YouTube Survey 49

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Communications

Flatiron Communications

APRIL 6, 2017

It’s no secret that podcasting, once left for dead, has a new lease on life now that our mobile devices serve as the primary vehicles through which we acquire news and information. One NYU student writer recently extolled the podcast as “the future of journalism.” The buzzworthy “Missing Richard Simmons,” Buzzfeed’s “Another Round,” and the #1-rated “S-Town” podcasts surely make for good listening, but for media and tech-obsessed PR p

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Journalism Mobile Media Communications 43