Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Measurement Report Data 195

Agility PR Solutions

MARCH 23, 2021

Scouring the internet for the most current marketing techniques is like searching for almost anything—there’s too much content. If you do search, you’ll come up with the same conclusion: marketing best practices really don’t change. What changes are the trends that frame the need for the best practices. 2020 was a gut punch, and after […]. The post 5 tips for more effective brand communications in 2021 appeared first on Agility PR Solutions.

Communications 162

Communications Brand Branding Trends 162

Critical Mention

MARCH 23, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals. Critical Mention clients can now view Google Analytics metrics directly in Critical Mention reports. The reports integration is the latest in a string of recent major releases including an industry-leading Media Contact Database and Podcast Monitoring. .

Analytics 154

Analytics Google Radio Web 154

Stuart Bruce

MARCH 23, 2021

The Davos Communications Awards recognise exceptional professional work by public relations and communications professionals from around the globe. I’m honoured to be the chair of … © Stuart Bruce - Davos Communications Awards celebrate excellent global PR was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Communications 148

Communications Publicity 148

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MARCH 23, 2021

Study after study puts the failure rate for mergers and acquisitions at somewhere between 70 and 90 percent. Of course, every case is different, but while each failure comes down to a unique set of challenges, communication issues are usually somewhere in the mix. Too often, organizations only think to integrate PR into their M&A […]. The post Why communications are vital at every stage of M&As appeared first on Agility PR Solutions.

Communications 143

Communications Study Course Publicity 143

Axia PR

MARCH 23, 2021

Learn how to improve your company’s online reputation with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Reputation 164

Reputation Publicity How To Media Relations 164

Sword and the Script

MARCH 23, 2021

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. Last year, 65% of Google searches did not result in a click, according to an analysis of data more than five trillion searches. It’s higher for mobile searches, at about 75%, and lower for desktop searches at roughly 50%.

Brand 120

Brand Branding Marketing B2B 120

Muck Rack

MARCH 23, 2021

How to help busy journalists cover your story

How To 203

How To 203

Practical Law Construction

MARCH 23, 2021

On the face of it, the law of limitation seems fairly straightforward. The law in England and Wales specifies that anyone bringing a breach of contract claim has six years from the date of the breach in which to do so. This period is extended to 12 years from the breach of contract if the contract has been executed as a deed. But what happens when a provision such as the one below is added into the mix?

Construction 105

Construction Course Blogging System 105

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

MARCH 23, 2021

With the death of third-party cookies impacting data strategies, and a slew of data privacy changes providing new rules to address, marketers turned to customer data platforms (CDPs) more than ever in 2020 as the pandemic prompted more urgency for digital transformations—and that investment will increase this year, according to new research from real-time customer […].

Privacy 85

Privacy Communications Data Strategy 85

PRSay

MARCH 23, 2021

In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. Today, it’s a vaccination site. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser.

Crisis 86

Crisis Employee Trade Shows Local 86

Cision

MARCH 23, 2021

Findings from the 2021 State of Investor Relations Report.

Trends 120

Trends Report Blogging 120

Culpwrit

MARCH 23, 2021

The world of public relations can be an exciting, yet sometimes overwhelming environment considering its fast-paced nature. Just as anyone would be nervous starting a new position, given the climate of today’s workforce it’s understandable that you may feel extra stressed starting a new job. In fact, a survey by CareerCast found that a Public […].

Survey 79

Survey Publicity 79

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

HMA Public Relations

MARCH 23, 2021

Part of public relations and what HMA does lies in crisis management and communication. In today's post, Justin Liggin shares how he incorporates crisis management in his client's social media strategies.

Crisis Management 72

Crisis Management Social Media Crisis Strategy 72

Axia PR

MARCH 23, 2021

Use data to prove the effectiveness of your public relations work. Traditionally, some people believe it’s difficult to prove how successful a PR campaign is due to a lack of hard data showing how well the campaign worked. However, times have changed. With modern measurement techniques, PR campaigns now have data to back up claims about how successful a PR campaign was.

Data 62

Data Publicity Measurement Company 62

The Hoffman Agency

MARCH 23, 2021

By Rachel Yang, Account Executive. From giving up on a nursing degree to stepping away from journalism, I have taken a lot of detours in my life. Some may say I am lost, but I would argue that my route led me to exactly where I am supposed to be — The Hoffman Agency. Before my career pivot, I covered protests, social welfare matters and education policies in Hong Kong.

Storytelling 69

Storytelling Crisis Management Internal International 69