Mon.Aug 01, 2016

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Netflix doubles down on nostalgia

Ronn Torossian

Netflix is on a roll lately. Smash hit series, popular comedy specials, and a growing list of (actually good) movies and TV shows have them raising their rates … and this time, customers are not griping too terribly much. But the network that invented binge watching and Right Now seasons of popular programs is giving its customer base even more reasons to tune in.

Blogging 150
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TCIP #058 – Helping Law Enforcement Implement a Crisis Ready Culture with Brian Willis

Melissa Agnes

Welcome to episode #058 of The Crisis Intelligence Podcast, with Melissa Agnes and Brian Willis. When it comes to crisis management, law enforcement has one of the most challenging tasks. Not only does their crisis management involve real dangers and the important mission of keeping their communities and themselves safe and out of harms way, but it also includes a need for effective and nearly instantaneous communications.

Crisis 133
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4 Things Brands Can Learn From Back-To-School Shopping Discussion

Cision

If you don’t understand what motivates your audience to make a purchase, you won’t be able to convince them to buy from you. So where can you turn to gain the insights you need? Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. At their recent webinar, “ Analyzing Back-to-School Shopping Behaviors ,” Cision’s Michelle Vangel and Caitlin Jamali shared their findings from a study of social discussion among back-to-sc

Brand 120
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Lack of #PRDiversity makes Diversity Month ever more relevant

PRSay

The practice of public relations in the United States has undergone dramatic changes, not only to the ways in which practitioners communicate and do business, but also in the actual demographics of its practitioners. Many studies indicate that the industry still struggles to attract young Blacks, Asians, and Hispanics to pursue public relations as their career of choice, while there is a lack of diversity in management positions industry-wide.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Crisis Management: Working with Bees

Reputation Us

I’m a beekeeper so I’m very comfortable around bees, and I’ve proudly managed to (mostly) avoid getting stung from the two hives in our yard. I attribute this to having a plan and a sense of steadiness around the bees that works the majority of the time. But every once in a while an unexpected miscue sends a bee chasing after me. Yesterday I walked outside and a bee flew into my hair and tried to sting me.

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LTPR Welcomes Nicolas Capistrano as Summer Intern

Reputation Us

PORTLAND, Ore., August 1, 2016 – LT Public Relations , a Portland-based communications firm, welcomes Nicolas Capistrano as its summer intern. He will work under the supervision of the Account Director and assist LTPR with its social media efforts. Capistrano comes to LT Public Relations from MIA BELL, a full service retail strategy firm that specializes in national business development for brilliant natural, organic beauty and personal care brands.

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How to Get Your Brand Noticed in a Crowded Market

ReimaginePR

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource.

Brand 131
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6 Best Practices for Social Media Promotion

Cision

Attention is finite and our need for attention is not. This is why we need to promote our brands, businesses, messages and ideas. Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. With Facebook, Instagram and Twitter adjusting their algorithms to give higher priority to personal content, the only way to consistently deliver messaging to social fans and followers is with paid advertising.