Melissa Agnes

APRIL 4, 2018

Image: Brandon Bourdages | Shutterstock. Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. The importance of solid and practical crisis management governance model. A crisis management governance model dictates who within an organization makes up the crisis management team.

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Crisis Management Government Crisis Employee 169

Flack's Revenge

APRIL 4, 2018

I attended the ICORating Investment Summit in New York last week. It was a day of great sessions and panels featuring journalists, investors and those behind successful ICOs. One session I was especially interested in was John Biggs’ talk on marketing. He is a veteran tech reporter who spent years at the New York Times and now contributes to TechCrunch.

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Pitching Report Conference Marketing 120

PRSay

APRIL 4, 2018

It’s spring! Baseball is underway, and despite the lingering winter-like temperatures, my wife’s crocuses (a harbinger of spring) have bloomed. And her hellebores are in bloom, too. As our thoughts turn to warmer weather and the promise of renewal, I invite you to consider making this your year to earn your APR certification. And if you already have your APR, make this your year to help someone else.

Ethics 120

Ethics Measurement Study Analysis 120

PR News

APRIL 4, 2018

A few years back, the conventional wisdom was brands were better off staying as far away from social and political issues as possible. In many cases, it’s still the advice communicators and marketers advocate. For example, in a survey of 360 chief marketing officers at for-profit companies released this week, fewer than 20% agreed it’s appropriate for… Continued.

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YouTube Crisis Brand Branding 85

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

APRIL 4, 2018

Having to give a speech or presentation is an anxiety-filled experience. But at some point, we’re going to have to do it. Here are some recommendations. The post Why You Should Script Your Presentations appeared first on HMA Public Relations.

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Publicity 60