Onclusive
JULY 20, 2016
As a programmer, I often have a difficult time releasing my code. I always want to fine-tune it until it’s perfect, although, as programmers know, that’s usually nearly impossible given the pressing deadlines and priority shifts that can, at times, dictate our days. I know that public relations and communications professionals can relate. So […].
Cision
JULY 20, 2016
Your brand’s effectiveness depends on communicating its story in a way that resonates with audiences. But how do you know what will resonate? Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise. In this interview, Rachel discusses why you need to build trust with the media, how to create a global communications campaign and how to drive conversations on social
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Ronn Torossian
JULY 20, 2016
Twitter introduced potential impressions and actual ones, but many other social media platforms are adopting the concept and adding it to what they offer followers. So, what is each type of impression and how can you start using them to move your business forward? Potential Impressions A potential impression is the total number of times your comment is shared, tweeted, etc., or your account might show up in users feeds during a set reporting period.
The Proactive Report
JULY 20, 2016
A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. The study is a tough read if you are not statistically or mathematically inclined, so here’s the Cliff Notes version: After looking at several other studies and then using two different mathematical models they analyzed thousands of queries and results, both commercial and informational.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
JULY 20, 2016
Let me guess: in January, when the year was shiny and new, you were so excited to create New Year’s resolutions for your marketing efforts. You were so sure that this year — this year! — you would actually work toward those goals. Only now it’s July and…well, those objectives seem to have fallen to the wayside. Not to worry; it’s never too late to start working toward your goals.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ZudePR
JULY 20, 2016
In 2014, a whopping 581,000 businesses started up in the UK. One of them was me, Zude PR. According to Bloomberg , a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Twenty-eight months on I’m still here, fighting the good fight.
PR News
JULY 20, 2016
Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… Continued. The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog.
Beyond PR
JULY 20, 2016
A lot has changed since Herbert Muschel launched PR Newswire in 1954, but one thing hasn’t: The press is still a fundamental element of our society. From mainstream media with newsrooms spread around the globe to niche publications with smaller but equally passionate staffs, today’s news outlets provide decision-driving information that reaches a diverse audience.
Stern + Associates
JULY 20, 2016
Serve existing platforms to grow your audience and your thought leadership. The post Thought Leadership Strategy: Build On What You Have appeared first on Stern Strategy Group.
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PR News
JULY 20, 2016
Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… Continued. The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog.
Waxing UnLyrical
JULY 20, 2016
Guest Post by David Klein. More than ever, clients demand that PR agencies prove their value. Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Successful agencies have become very good at telling their stories and quantifying the impact of their work. PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured.
David PR Group
JULY 20, 2016
Here’s a news flash from well-known speaker and author David Avrin: Your marketing probably sucks. Ouch, right? In his latest book, Visibility Marketing , Avrin pulls no punches after years of consulting with companies about messaging and marketing. He concludes that most companies are using the same, competency-based messages – which may have worked in the past but don’t work now.
Norton's Notes
JULY 20, 2016
This article was originally written by good friend Dan Smith who posted it on his LinkedIn. Dan works in the marketing team at JCB World Headquarters here in the UK. I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. I hope you like it.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Shift Communications
JULY 20, 2016
Whenever I interview a candidate for the B2B tech/services team, I always look for someone that possesses specific characteristics. They have to be solution-focused, driven, creative, curious and thick skinned. Yes, these are all blanket characteristics that anyone would want in an employee and team member. But, after being in B2B PR for more than 12 years, I know that team members with or without these traits can make or break a PR program.
ImPRessions - Crenshaw Communications
JULY 20, 2016
This week the Trump campaign and the Republican National Convention reminded the PR community — and everyone else — of the perils of mishandling a public mistake. Within an hour of what should have been the high point of a shaky first day for the RNC, the campaign was in full damage control mode. Melania Trump’s primetime address, which had been carefully orchestrated to “humanize” her husband, was found to contain language lifted from Michelle Obama’s 2008 D
The Stalwart Blog
JULY 20, 2016
The Trump campaign is making headlines yet again. But this time, it’s not about something The Donald said, but rather his wife, Melania Trump. . On Monday evening, Melania Trump addressed the Republican National Convention as its keynote speaker. Instantly, the speech made waves, not because of its groundbreaking substance, but rather its egregious plagiarism of a speech given by Michelle Obama in 2008.
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