Onclusive

JANUARY 25, 2017

The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. But it doesn’t have to be this way. Even when a campaign doesn’t work out the way you’d hoped it would, valuable learnings always lie between the lines. That’s why this week, we’re sharing […].

Report 190

Report Data Education Publicity 190

Melissa Agnes

JANUARY 25, 2017

When crisis strikes, you have mere moments to begin to gain (a semblance of) control over the narrative of the story. But what if, in those mere moments, your key stakeholders gave you the advantage of having the benefit of the doubt? Wouldn’t that be an ideal opportunity to help you reach the hearts and minds of those who matter most to your company?

Crisis 152

Crisis Crisis Management How To Corporate 152

PR News

JANUARY 25, 2017

Coming just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve moved the communications needle in the past 12 months. If the on-stage commentary from the honorees is any indication, however,… Continued.

Leadership 83

Leadership Blogging Industry Communications 83

Communications Conversations

JANUARY 25, 2017

Earlier this month, I attended a local mastermind meeting I help run and the topic of automation came up–this time, the discussion focused on chatbots. One of the participants made what I believe to be an astute observation: “Are we on the precipice of a huge rebellion when it comes to automation?” What he meant was, will we start to see brands embrace more one-to-one and authentic communications in 2017 instead of trying to do everything “at scale” Isn’t that

Customer Service 60

Customer Service Consumer Local Meeting 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Katie Paine's Measurement Blog

JANUARY 25, 2017

According to the latest Gallup research just 32% of Americans say they have” a great deal” or a “fair amount” of trust in the mass media. If your target audience include Republicans, you’re wasting even more effort, only 14% of them express trust in the media. So why do so many PR professionals and their […]. The post If fewer than 1 in 3 Americans trust the media, why do PR pros obsess about getting into it?

Media 53

Media 53