Axia PR

FEBRUARY 1, 2022

Slim down your site with these tips. Your company’s website is its face on the internet. Therefore, it’s important to ensure that everyone can easily access it. A website with pages that have large file sizes can prevent users from accessing and enjoying your site.

How To 62

How To Web 62

Business Wire

FEBRUARY 1, 2022

What caused “The Great Resignation” of 2021? Over 4.5 million Americans quit their jobs in November alone, according to the U.S. Bureau of Labor Statistics. Three-quarters of 1,800 U.S. workers in a September survey by The Conference Board cited stress and burnout as critical challenges, up from 55% six months earlier. Half of all employees said their mental health was at stake.

Blogging 292

Blogging Conference Survey Employee 292

Deirdre Breakenridge

FEBRUARY 1, 2022

A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. The stark divides between the cultural norms from generation to generation have always been fascinating to me. The way time and the events of the world around us can alter the desires, aspirations, values, and fears of a population for decades to come is both invigorating and terrifying.

Blogging 213

Blogging Ethics Leadership Course 213

Prowly

FEBRUARY 1, 2022

PR work is not only distributing press releases and follow-ups. What do employers pay attention to the most? Effectiveness of PR professionals does not depend only on already acquired skills. The post 11 Must-Have PR Skills & Traits For PR Professionals appeared first on Prowly Magazine.

Industry 197

Industry Trends 197

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

FEBRUARY 1, 2022

Although we’re the most intelligent species on the planet, we’re also surprisingly susceptible to many schemes that target our baser instincts such as greed and fear. When it comes to marketing, there are a lot of dos and don’ts when it comes to using these psychological tactics. But when it comes to scamming, the line […]. The post The thin line between marketing and scamming explained in 4 tactics appeared first on Agility PR Solutions.

Marketing 154

Marketing Publicity 154

PRSay

FEBRUARY 1, 2022

The PRSA Silver and Bronze Anvils remain our industry’s most respected award recognition programs. For more than 75 years, practitioners have carefully sifted through their campaigns and tactics to submit their best-of-the-best as award entries in hopes of earning a coveted Anvil trophy. And while the Anvil programs have a proud, long history of shining a light on our industry’s most effective and creative efforts, PRSA and its Honors & Awards Committee are not resting on their laurels.

Crisis Communications 149

Crisis Communications Crisis Creativity Data 149

Agility PR Solutions

FEBRUARY 1, 2022

No matter how big your business may be, no company is invulnerable to a PR crisis. An ever-present threat to your brand’s reputation and social standing, there are many rights and many wrongs when it comes to PR crisis management. Learning how to avoid the pitfalls of companies that have come and gone before and […]. The post 5 PR crisis management mistakes you should avoid appeared first on Agility PR Solutions.

Crisis Management 149

Crisis Management Crisis Reputation Company 149

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story.

Brand 135

Brand Branding Employee Case Study 135

Agility PR Solutions

FEBRUARY 1, 2022

Thanks to a number of events and initiatives over the last few years, leadership in business has undergone a seismic shift. New research from Blueprint, an NGO dedicated to enhancing the well-being of men and communities, and the University of British Columbia shows three in four workplaces have put in place formal efforts to foster greater inclusion and […].

Leadership 147

Leadership Community Trends Publicity 147

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Solo PR Pro

FEBRUARY 1, 2022

Stu Opperman, APR hadn’t always planned on being a solopreneur. In fact, he hadn’t even intended on working in PR. He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings.

Meeting 131

Meeting Radio Sports Telecommunications 131

Axia PR

FEBRUARY 1, 2022

In this episode, Gunster’s Thomas Julin and host Jason Mudd share how brands can react to unfair news treatment and important federal statutes that come into play. If you’re enjoying the vodcast, would you please share it with others and leave us a review ? Guest: Our episode guest is Thomas Julin, First Amendment attorney, business litigator, and shareholder at Gunster Law Firm.

Company 114

Company Brand Branding Media 114

Communications Conversations

FEBRUARY 1, 2022

For years, we’ve been debating the merits of “gated” content on the web. On one side, we have marketers who believe gated content is one of the best paths to driving more leads. On the other side, we have marketers who believe gated content simply should not exist. That brands should give it all away in hopes that leads will eventually come in all on their own.

Privacy 88

Privacy Content Marketing Google Web 88

5W PR

FEBRUARY 1, 2022

Recently, the popular social media platform Twitter announced a brand new feature that allows the paying Twitter Blue subscribers on iOS devices to officially link their non-fungible tokens (NFTs) to their profile pictures. Once NFT owners link their tokens to their accounts, they can choose to display their NFT on their profile picture on the platform.

Twitter 88

Twitter Trends Social Media Agency 88

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Culpwrit

FEBRUARY 1, 2022

In my classes, I used to recommend hand-written notes following job interviews. But I gave up on that idea when a student asked me where she could buy a stamp. I realized I was clinging to my “old school” ways. Now, I just insist on any form of follow-up. And sooner the better. While studies… Continue reading Want the Job? Let Them Know By Sending Prompt Follow-up Notes.

Interviews 93

Interviews Study 93

NewsWhip

FEBRUARY 1, 2022

In the midst of talent wars, mixternal communications is a juicy topic at companies intent on attracting and retaining employees. We examine addressable opportunities to bring balance to internal and external communications. For the first NewsWhip Pulse episode of 2022, we discussed how internal and external communications are becoming one. NewsWhip CEO Paul Quigley welcomed a new guest to the show, Global CEO of Red Havas and Chairman of Havas PR, James Wright.

Communications 78

Communications Employee Internal International 78

HMA Public Relations

FEBRUARY 1, 2022

Effective use of nostalgia in marketing communications doesn't just make you think about something; it makes you feel something. Read more from Alison Bailin on nostalgia in marketing.

Marketing 64

Marketing Communications 64