Sword and the Script

JULY 20, 2022

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content

B2B 240

B2B Data Analysis Study 240

Agility PR Solutions

JULY 20, 2022

Public relations is an integral part of organizations today. However, PR is mostly considered an asset to convey the right message to the external world. This could entail conveying big organizational changes or even crisis management. But it is often overlooked that PR can be an asset to handling internal change management as well. PR […]. The post The role of PR in promoting organizational change appeared first on Agility PR Solutions.

Crisis Management 151

Crisis Management Crisis Internal International 151

Awario

JULY 20, 2022

Social media platform's algorithms are the pain points of marketers all over the world. They change all the time, they are unpredictable, and we are dangerously dependent on them. Unfortunately, there's no way to avoid learning how the algorithms work, regularly update your knowledge, and adjust your content to the newest fashion.

Social Media 112

Social Media Fashion Media Marketing 112

Reputation Us

JULY 20, 2022

An optical illusion that tricks your brain into thinking circular patterns are rotating, even when they are not, illustrates the difference between perception and reality. “Seeing may be believing;” but is it true? Our senses give us perception—as edited by the brain. For example, when you look into a mirror, you see a mirror image of yourself. Yet the world sees you in reverse.

Reputation 97

Reputation Leadership Survey Examples 97

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Awario

JULY 20, 2022

Social media platform's algorithms are the pain points of marketers all over the world. They change all the time, they are unpredictable, and we are dangerously dependent on them. Unfortunately, there's no way to avoid learning how the algorithms work, regularly update your knowledge, and adjust your content to the newest fashion.

Social Media 110

Social Media Fashion Media Marketing 110

HMA Public Relations

JULY 20, 2022

Abbie Fink and Adrian McInytre are talking casino marketing with Samantha Gulick, the director of marketing for Harrah's Ak-Chin Casino, in the latest episode of #CSOM. Check it out!

Marketing 79

Marketing 79

Agility PR Solutions

JULY 20, 2022

Omnichannel comms solutions firm Mitto released new research exploring consumer behaviors and communication preferences when interacting with ecommerce brands. The survey revealed that 90 percent of consumers find it important for brands to interact with them on their preferred channels, whether that is SMS, social media or chat apps. As ecommerce brands work to meet […].

Survey 78

Survey Consumer Meeting Social Media 78

Axia PR

JULY 20, 2022

Highlight the currency of your media pitches to interest journalists. When you consume news, you may notice a pattern: Most news is timely. Likely, you prefer to hear about events that happened recently — the more current, the more interesting. This is called timeliness , and it’s one of the most important pillars of newsworthiness.

Pitching 62

Pitching Consumer Media Media Relations 62

Agility PR Solutions

JULY 20, 2022

New research from environmental tech firm GreenPrint finds that two-thirds (66 percent) of Americans—and 80 percent of Americans aged 18-34—are willing to pay more for sustainable products vs. less sustainable competitors. However, the firm’s second Business of Sustainability Index also reveals 78 percent of Americans don’t know how to identify environmentally friendly companies, despite wanting to buy […].

Marketing 78

Marketing Company How To Trends 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Maxim Behar

JULY 20, 2022

PR expert Maxim Behar took part in the morning program on Bulgaria ON AIR TV with hosts Maria Konstantinova and Miroslav Dimitrov. He expressed his opinion on the topics of Bulgaria's ambiguity about the situation in North Macedonia, the missing communication strategy in the Bulgarian Government and the expulsion of Russian diplomats. Host: How will this situation with the expulsion of these 70 Russian diplomats affect the image of the prime minister?

Government 52

Government Strategy Communications Course 52

NewsWhip

JULY 20, 2022

Media monitoring used to be low on the priority list for many organizations. But since the digital tsunami that has taken over society began some 20 years ago, brands have had to adapt and become much more cognizant of how they’re viewed and talked about on the web. Whether that be in a published article or a single tweet thread, one poor mention can make or break a brand’s reputation. .

Media 78

Media Reddit Reputation Web 78