Ronn Torossian

JULY 5, 2016

A brand must be prepared for a possible reputation crisis caused by its influencers or spokespeople. To be as prepared as possible, here are some steps to take should a reputation crisis occur. Alerts It’s a simple and easy step, but oftentimes, one that gets forgotten. Find an alert system that works for you. There are a variety of options: free alert systems, paid ones, comprehensive systems, but decide on one and get it functioning.

Crisis Management 210

Crisis Management Crisis System Reputation 210

Cision

JULY 5, 2016

” To help make sure you don’t miss the friends and family posts you are likely to care about, we put those posts toward the top of your News Feed.” – Adam Mosseri, VP, Product Management, (Facebook) News Feed. You may have read that Facebook recently announced an algorithm change, stating that “friends and family” will be prioritized over Page content in the Facebook News Feed.

Facebook 216

Facebook Advertising Advertising Mobile 216

ImPRessions - Crenshaw Communications

JULY 5, 2016

It’s a cliché that the public relations relations business needs better PR for itself, but did you ever wonder why it suffers from an image problem? Sometimes it’s due to the bad habits of those who practice PR. Every profession has its share of negative stereotypes; some are lighthearted, some have an ounce of truth in them. And some are just damaging!

Pitching 120

Pitching Crisis Reputation Policies 120

Cision

JULY 5, 2016

Brands must build a loyal, engaged community to cut through the noisy, overcrowded market place and have an impact. But too many run into the same problem too often. What’s holding them back? Many forget that successful social PR stems from actually being social. Brands must go beyond simply posting and hoping for responses. They need to listen and use the data they glean to improve strategies and build better relationships with audiences.

Tourism 149

Tourism Community Data Tools 149

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Shift Communications

JULY 5, 2016

Public relations as it was, as it had been prior to the past decade, is dead. The idea that we can simply pick up the phone, call a journalist, earn a placement, and see massive impact is gone. We now compete for share of voice, share of eye, and share of mind with millions of news stories a month, plus millions of apps available to every smartphone.

Publicity 110

Publicity eBook Analysis Google 110

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. Booths are broken down in minutes, carpet is rolled up in seconds and before you know it, the conference hall is transformed back to an empty concrete room in the blink of an eye. Lights out, end scene. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over.

Trade Shows 72

Trade Shows Video Writing Conference 72

Sword and the Script

JULY 5, 2016

There are three types of buyer personas that buy PR firm services: 1) Kindred Spirits 2) Arm’s Length and 3) Been Burned. Those are the findings from research by Drew McLellan and the Agency Management Institute titled, 2015 Agency Hiring & Firing Insights. The research, in the form of a PDF report, is freely available for download with registration, which I did to review it and found the data impressive.

B2C 61

B2C Corporate Agency Survey 61

PR Conversations

JULY 5, 2016

Five years ago, Toni Muzi Falconi gave PR Conversations readers a private viewing inside the Museum of Public Relations. From its beginnings in 1996 as an award-winning internet museum (possibly the first in the world), two decades later the Museum of Public Relations resides at Baruch College’s Newman Library Archives and Special Collections, where it is open to the public by appointment for tours, guest lectures and research.

Publicity 53

Publicity Education Video Film 53

Solo PR Pro

JULY 5, 2016

Hello Summer! Hot temperatures and long days result in a slower pace for most businesses, and that includes Solo PR Pros. In this post, we share our top tips on using the natural slowdown of the season to race ahead in your business. Read on for our Top 5 summer survival tips and resources! Survival Tip #1: Ramp up your business development. This is a perfect time to accelerate your business development efforts and fill your pipeline.

Resources 40

Resources Creativity Small Business Meeting 40

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR Conversations

JULY 5, 2016

Five years ago, Toni Muzi Falconi gave PR Conversations readers a private viewing inside the Museum of Public Relations. From its beginnings in 1996 as an award-winning internet museum (possibly the first in the world), two decades later the Museum of Public Relations resides at Baruch College’s Newman Library Archives and Special Collections, where it is open to the public by appointment for tours, guest lectures and research.

Publicity 40

Publicity Education Video Film 40

Solo PR Pro

JULY 5, 2016

Hello Summer! Hot temperatures and long days result in a slower pace for most businesses, and that includes Solo PR Pros. In this post, we share our top tips on using the natural slowdown of the season to race ahead in your business. Read on for our Top 5 summer survival tips and resources! Survival Tip #1: Ramp up your business development. This is a perfect time to accelerate your business development efforts and fill your pipeline.

Resources 40

Resources Creativity Small Business Meeting 40

PR Conversations

JULY 5, 2016

The third in our History Week series is a fascinating insight into archival research authored by Emeritus Professor Tom Watson. Archival research is the bedrock of historical writing. The hours, days and weeks spent searching through all forms of archives are akin to the prospector panning through sands and mud in the hope of finding speckles of gold.

Ethics 40

Ethics Software Meeting Policies 40

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. Don’t waste time and effort on something that won’t help you. Instead, you must determine where you will get the most results and focus on that instead. But how? Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why

Nonprofit 227

Nonprofit Viral Crisis Groups 227

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PR Conversations

JULY 5, 2016

Five years ago, Toni Muzi Falconi gave PR Conversations readers a private viewing inside the Museum of Public Relations. From its beginnings in 1996 as an award-winning internet museum (possibly the first in the world), two decades later the Museum of Public Relations resides at Baruch College’s Newman Library Archives and Special Collections, where it is open to the public by appointment for tours, guest lectures and research.

Publicity 40

Publicity Education Video Film 40

PR Conversations

JULY 5, 2016

The third in our History Week series is a fascinating insight into archival research authored by Emeritus Professor Tom Watson. Archival research is the bedrock of historical writing. The hours, days and weeks spent searching through all forms of archives are akin to the prospector panning through sands and mud in the hope of finding speckles of gold.

Ethics 40

Ethics Software Meeting Policies 40